Category: Writing

PLEASE READ THIS CAREFULLY SO THAT THE ASSIGNMENT WILL BE RIGHT I HAD SOMEONE TO ATTEMPT IT TWICE AND IT WAS WRONG.

A literature review describes what has been learned about a topic through previous research efforts. The literature review is essentially a report on work previously done in a field, to show an understanding of the context for your own writing. A literature review is not a summary of individual sources in a list, as is an annotated bibliography. Rather, the literature review paraphrases the findings from the scholarly readings you selected. You will identify key themes from the various sources and use in-text citations to support your discussion of the information you learned from the scholarly readings.

Writing a literature review involves searching Capella University Library databases for scholarly articles on your chosen area of focus. Sources of information may be reports, professional associations, and the works of seminal theorists such as scholars and experts in the field. Your selected references should have been published within the past seven years. While certain seminal works you reference may be older than seven years, most of your sources must be recently published per the guidelines.

Spend some time considering current issues, problems, innovations, changes, or trends in your field that interest you. Review news and resources of professional organizations related to your specialization to gain more insight into possible topic choices.

Finding Scholarly Sources

Once you have chosen your topic, you will need to find at least five relevant, scholarly sources. Up to two of these may be seminal works; the other sources must be peer-reviewed articles no older than seven years.

Seminal Works

Seminal authors are those who have written foundational works related to a discipline. For example, Peter Senge is considered a seminal author and researcher in organizational development. Your literature review may contain one or two seminal sources. While it’s important to choose the most recent peer-reviewed studies for a literature review, seminal sources may be older than five years.

Peer Review

A peer-reviewed source is a journal article reviewed and accepted for publication by a committee of peers from a professional organization in the field related to your specialization and education. Journals from education, the social sciences, and other fields may contribute to your list of references. Most of the scholarly sources that you select must be specific to your specialization and education.

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Theory Research Resources

Your literature review should address at least two theorists pertinent to your interest in the field. Use the following resources for more information about various specializations and the theorists important to them. Pay particular attention to the program resources for your specialization and related specializations.

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• The “Finding Articles About a Theorist” section of the can help you find articles or texts related to theorists you choose for your literature review.
  • Explore, if possible, one article or text written by the theorist and one article or text about the theorist. This will help you gain a strong understanding of the theory you will incorporate into your literature review.

Writing Self-Assessment

The offers a self-assessment to help you understand your skills and areas of growth in academic writing. This self-assessment is not graded; however, you can use the results to inform your writing for Assessments 2 and 3.

Tip: The following analysis of your writing skills will be reviewed in Assessment 4, Critical Reflection and Writing Process Evaluation.

1. Complete the .
2. After you complete the activity, click Download Activity Results to save your results as a PDF file.
3. Note the links to useful resources provided below your results.

Exemplar

You may use the following to give you an idea of what a Proficient or higher rating on the scoring guide would look like: .

The literature review should integrate in-text citations within the paragraphs to support analysis of the scholarly readings on a selected topic. A literature review is not a summary of individual sources in a list, as you would find in an annotated bibliography. Your literature review should:

• Incorporate at least five scholarly sources. Up to two of these can be seminal works and the remaining must be peer-reviewed articles no older than seven years.
• Address at least two theorists pertinent to your interest in the field.
• Use the as a guide for formatting and organizing your paper.

Organization

Start with a title page and organize your assessment with the following guidelines:

Title page: Use “[Chosen Topic]: Literature Review” as your title.

Introduction

• Your introduction needs to tell the reader the focus of your literature review. Summarize the issues you selected from the literature and provide a summary or road map for the content you include. The introduction should alert the reader to the context of your papers main idea. A citation in text is often included to further support the paper’s focus. The length of an introductory paragraph should be no more than one-half page.

Overview of Topic

• Begin the body of your paper with an overview of the topic you chose for this review. Your topic description can begin with a broad consideration related to education. Write in third person and include literature support.

Topic Relation to Specialization

• Provide a detailed description and examples of how the topic you chose to review specifically relates to your specialization. Write in third person and include literature support.

Review of the Literature

• Evaluate scholarly articles using principles of critical thinking.
  • Apply principles of critical thinking to your analyses and evaluations of the literature you review.
  • Keep in mind the process of questioning as you review your articles: for example, how the articles present similar or contrasting information about your topic, how well the articles support your perspective on the topic, and if you discovered something new about your topic through your literature review.
• Analyze information gathered in the literature review.
  • Seek key themes from the different scholarly sources and incorporate relevant theory.

Conclusion

• Your conclusion should emphasize the main themes in your paper and synthesize the literature reviewed.

References

• Cite a minimum of five scholarly, peer-reviewed journal articles (related to your field of specialization, no more than seven years old). You must include in-text citations for your sources and a reference list.

In addition to the requirements outlined above, your assessment should meet the following:

• Structure: Use the to structure your assessment.
• Written communication: Written communication is free of errors that detract from the overall message. Visit for assistance.
• Sources: Incorporate at least five scholarly sources. Up to two of these may be seminal works; the other sources must be peer-reviewed articles no older than seven years.
• APA formatting: Use appropriate APA style and formatting for citations and references. Refer to or in the Capella Writing Center.
• Length: Include 57 double-spaced content pages, in addition to the title page and references page.

Submit a 1-2 page reflection on how directors and cinematographers shape meaning in film using cinematography. Use Spike Lee’s School Daz (1987). Then analyze how cinematography works in TWO scenes.

The following question should help frame your response:

1. What shots and angles do directors and their cinematographers choose and why? Also, be sure to write it in APA format. Double-space every assignment. Treat reflections as if they were short essays. You’re not writing a review of these films, therefore do not share how these films impressed you; don’t refer to the “gorgeous cinematography” or “incredible acting.” Avoid a casual, chatty, gossipy tone. Do not use “I” or “you.” Do not use terms like “personally,” “I think,” “I feel.” Use sharp topic sentences to start your paragraphs.

HW410-3: Explain the role of the mind in connection with stress.

Assignment Introduction:

In Chapter 5, you learned about the minds role with stress through discussion with several theorists. For this weeks assignment you will compare and contrast two psychological theories from the chapter to help improve understanding of the topic.

Assignment Directions:

For the Unit 3 Assignment, please complete the following:

• Select two psychological theories from Chapter 5.
• Summarize both chosen theories.
• Identify and explain one similarity and one difference between the two theorists.
• Based on your research and understanding, which theory do you find most thought-provoking and applicable for daily life and why?

Minimum Submission Requirements:

• Your submission is composed in a Microsoft Word document.
• To meet the objective requirements, your response must be at least 500 words in length.
• Your submission includes specific examples of concepts, topics, definitions, and other elements to demonstrate mastery of the objective.
• Your submission includes a highly developed viewpoint and purpose.
• Your response is in Standard English and demonstrates superior organization.
• Your communication is highly ordered, logical and unified, as well as original and insightful.
• Your submission displays exceptional content, organization, style, and mechanics.
• A separate page at the end of your response contains a list of references.
• Include both in-text and reference list citations where appropriate and reference all sources used following proper APA citation style.
• Please review the APA formatting and citation style in Academic Tools – Academic Writer.

Read from chapters 7, 8, and 9 of the textbook (https://digitalcommons.stmarys-ca.edu/cgi/viewcontent.cgi?article=1000&context=book-gallery).

Answer all five of the following questions.

Length, citations, attachments: Each answer should be 2 substantial paragraphs in length. Aim for 250-300 words per answer. Each answer should contain information with citations with page numbers from the textbook throughout the answer, for example (Cherny, page 110). Please do not use any additional sources.

When you are attaching a document, please use one of the following file types: .doc, .docx, .pdf, .wpd, .rtf

1. From chapter 7: During California’s progressive era, the state legislature established new patterns for state politics and governmental administration. What were some of the most important policies fostered by progressives, what were their underlying goals, and how do they continue to influence Golden State politics today?

2. From chapter 7: Domestic and world events contributed to the increasing diversity of California’s burgeoning population and economic growth. Who came and why? Where did the newcomers settle, and what did they do? How did they contribute to California’s economic well-being and culturally diverse heritage?

3. From chapter 8: Discuss the growth of Los Angeles in the 1920s and 1930s, explaining how the city became a model for urban development in the entire nation.

4. From chapter 8: During the 1920s and 1930s, the arts and architecture played important roles in California’s culture and influenced the country as a whole. Give examples of this development from music, literature, film, and architectural styles. Discuss how they reflected or responded to the different needs and interests of Californians.

5. From chapter 9:

During and immediately after World War II, California experienced a number of political changes that provided for greater equality and opportunity for all Californians. Discuss these changes by describing the political activities and successes of African American and Mexican American organizations, along with reforms initiated by Governor Earl Warren.

PART 1

For your initial post (Due by Jan 25 Sunday 11:59p):

• Stop-motion animation has experienced renewed popularity in recent years. From a humanities perspective, what cultural, historical, or technological factors might explain this resurgence? How does stop-motions visible labor and tactile quality shape the way stories are told and received, especially in contrast to digital animation?
• Film and dance are often described as universal languages. In what ways do these art forms function as culturally significant practices rather than simply forms of entertainment? How do film and dance help communities preserve memory, express identity, or respond to social and political realities? Do humans depend on these embodied and visual forms to tell their stories, or are they optional creative expressions?
• Reflect on an art form that has resonated with you so far in this course. How does this art form connect to themes central to the humanitiessuch as meaning, values, history, creativity, or human experience? In what ways do the humanities shape how you understand your everyday life, even outside of academic settings?

For your replies (Due by Jan 25 Sunday 11:59p):

• Please respond to at least two of your classmates, but feel free to comment on more!
• You may respond by noting your own knowledge.
• Comment if you are interested in learning more.
• Respond with any positive comments or constructive questions.

PART 2

For your initial post (Due by Jan 25 Sunday 11:59p):

• Based on your reading so far from, “Where Does Art Come From?” how are art and the various forms of creative expression reflective of the people producing them, their cultural context, and the time and place in which they are produced?
• What meanings or values are being communicated through the various forms of creative expression?
• Why is death an important topic to humans? Explain. Is there any modern-day art that you have encountered representing death or the afterlife?
• Both The Raven and This Body Is Not Me engage with themes of suffering, loss, and the self. How do these texts invite readers to sit with pain or respond to it? What emotional, philosophical, or spiritual questions do they raise rather than resolve?
• When read together, what types of conversations emerge between The Raven and This Body Is Not Me? What tensions, contrasts, or unexpected similarities stand out to you, and why might these matter in a broader humanistic context?

For your replies (Due by Jan 25 Sunday 11:59p):

• Please respond to at least two of your classmates, but feel free to comment on more!
• You may respond by noting your own knowledge.
• Comment if you are interested in learning more.
• Respond with any positive comments or constructive questions.

PART 3-

EXTRA CREDIT: OPTIONAL WORTH 5PTS

Students will create a 2 page-long typed response to one of three review prompts. Responses must be in MLA format.

Purpose:

• Explore in writing what you have read/watched and what we have presented in the modules.

Instructions:

• Reply to only 1 of 3 topics/questions located below.
• Students are to submit their assignment by Jan 25, 11:59 pm using the submission link on this page.
• No Citations; this is purely based on your knowledge.
• Restate the chosen topic/question in the first few sentences of your response.

Topic/Questions:

1. Define creative expression in your own terms. Use examples from ‘The Living Arts’ to support your definition.
2. Using one of the critical perspectives, review the painting below. Refer to Module Week 2.
3. What makes painting, sculpture, music, literature, drama, dance, architecture, and film different from each other? What similarities do they share? Are there key elements intertwined? Describe and refer to ‘The Living Arts’ for support.

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• Title: The Kiss
  Creator: Gustav Klimt
  Date Created: 1908-1909
  Physical Dimensions: w180 x h180 cm
  Type: Oil on canvas

PART 4

HELLO CLASS!

I am so excited about your final project/paper. I hope you are! Below are the instructions for your draft due Jan 25 and also your final project and/or paper due Jan 31.

Instructions:

Students will have a choice to write a final paper or create their own work of art (project) and connect it to class content and themes. Possible themes/content include but are not limited to philosophy, religious thought, creative arts, literature, politics, history, poetry, drama, theatre, architecture, music, etc. Students can choose to write a 67-page final paper that analyzes and connects any humanities-based theme from our course or create a project representative of the humanities alongside a 2-3 page final paper.

For Project and accompanying paper: Showcase how the Humanities applies to your everyday life by creating a piece of artwork. In your accompanying paper, be critical of yourself, and identify/apply key themes and characteristics learned from our course that are applied in your artwork. Remember, there are many different types of art. You can choose the medium! Write a 2-3-page paper using 2 or more sources. 1 outside source and 1 source from our class.Papers must be at least 2 total pages long and follow standard MLA formatting (typed, double-spaced, 12 pt. Times New Roman font, 1-inch margins). Please cite (using MLA) all of the required sources and have a Works Cited page.

For Paper only: Showcase how the Humanities apply to everyday life. Choose a work of art and interpret what the artist is trying to convey in terms of human life/living. Be critical, and identify/apply key themes and characteristics learned from our course. Draw connections with your personal life. Write a 6-7-page paper using 2 or more sources. 1 outside source and 1 source from our class. Papers must be at least 6 total pages long and follow standard MLA formatting (typed, double-spaced, 12 pt. Times New Roman font, 1-inch margins). Please cite (using MLA) all of the required sources and have a Works Cited page.

Checklist for Draft Paper:

• 2 full pages or more; 1 minimum. Treat this as brainstorming, try to get some ideas out; write multiple versions if needed.
• Start your draft paper as if you are having a conversation with your friend, talk about life, and talk about your thoughts on the subject you are writing about.
• Do not include MLA heading, (my name, your name, class); only page numbers and title, please.
• Works cited should be at the very end.
• Your paper should include one in-class source and one source from your own research. So, one of the texts from class and the other is from your research from the library or a valid scholarly source. If you are unsure, ask me. NO WIKI.

Checklist for Final Paper:

• Check your page length and sources.
• If completing a project, submit the project separately. (Picture, video, or pdf; will be found in final module)
• Do not include MLA heading, (my name, your name, class); only page numbers and title, please.
• Works cited should be at the very end.
• Your paper should include one in-class source and one source from your own research. So, one of the texts from class and the other is from your research from the library or a valid scholarly source. If you are unsure, ask me. NO WIKI.
• Remember, this is a creative project, so be creative!
• For your paper, you are essentially doing what we have been doing in our discussion posts. Seeing how these methods of creative expression are relative to human life. Be that through any method of artistic expression.

PART 5-

Students will create a 1.5-2 page-long typed reflection of their visit. Responses must be in MLA format.

Purpose:

• Explore in writing what you have experienced at a location of creative expression.

Instructions:

• Visit a location of creative expression; this is subjective to you, I suggest a museum, gallery, theatre, church/temple, historic building, film site, play, or exhibit.
• Reflect on the art you witnessed and/or experienced. How did the location make you feel? What was the aesthetic? How was creativity expressed here and in what form? Did you like or dislike anything in particular, why? Did something specific stand out as beautiful? Was there a connection you felt between the work of art? Talk about your experience.
• Students are to submit their assignment by Jan 25th, 11:59 pm using the submission link on this page.
• Use citations and supporting evidence from texts/videos found in your Modules when necessary.
• Include proof of visit; this can be a photo of you there or a ticket stub. Not included in the page length.
• It does not need to be a paid event. Remember that there is a museum on the Cuyamaca campus, Heritage of the Americas, and parks usually have free events or historic landmarks. Attending/visiting a church or temple is also free.

Tips for your submission:

1. If you visit a historic building, church, or temple; remember about architecture and paintings.
2. Remember that literature is also considered art; attend a poetry reading or visit a state Library!
3. Going to a theme park this week or did you go recently? Or have you seen a movie in a theater? Hint Hint

Transportation and logistics functions for forward and reverse logistics effect process life cycles. Some processes are better than others, for various reasons and in differing situations.

Write a three to five page APA formatted essay and describe differences in the transportation and logistics functions of reverse logistics. Base the differences on each category, transportation, and logistics, by describing situations where differences are apparent. Include how effective organization of human resources contributes to performance.

Develop essay points with both periodical and peer-reviewed publication articles from the library. Periodical publications typically do not have peer-reviewed articles. They are reviewed by editors and published in the popular media. Peer-reviewed publications are published as academic journals. Both types of publications are acceptable for this assignment.

Individual Assignment Resources:

Each URL below is available from inside the APUS library page Paste the URL in the browser window, while logged into the library.

Fugate, B., Sahin, F., & Mentzer, J. T. (2006). . Journal of Business Logistics, 27(2), 129-161

Palsaitis, R., Ciziuniene, K., & Vaiciute, K. (2017). . Procedia Engineering, 187(2017), 604-613. doi:doi: 10.1016/j.proeng.2017.04.420

Shuang, L., Wang, N., He, Z., Che, A., & Ma, Y. (2012). . Mathematical Problems in Engineering, 2012, 2-21. doi:

I have a thesis assignment that required conducting a job market analysis using LinkedIn data.

However, when my professor reviewed the initial Excel file, he realized that the data collection methodology was not applied correctly and requested a full correction.

In essence, what needs to be done now is to rebuild the Excel file from scratch, following very specific methodological instructions provided by the professor, so that the results are produced correctly and are fully aligned with his requirements.

The Excel file must be structured according to the instructions below, ensuring that:

• the data collection is methodologically sound,
• all reported numbers are accurate and traceable,
• and the final results strictly follow the professors guidelines.

The goal is not to change the topic or the theoretical part of the thesis, but to correct and properly implement the LinkedIn data collection and quantitative analysis through a correctly designed Excel dataset.

The professor told me that the excel must be

Professors Feedback Clarification Summary (in English)

I understand that there is currently some confusion regarding the Excel files and the data collection methodology, and I agree that an immediate meeting would be very useful in order to clarify everything and ensure methodological consistency.

Regarding the updated Excel file, the values for Greece in the sheet FILTER_COUNTS_RAW now appear correctly and differ significantly from those shown in the previous version. However, some values seem to be missing.

Two key questions have been raised:

A) Where are the corresponding values for the United States and the European Union?
For example, in which specific cell can the value 2,484, mentioned in the report text for remote job positions in the EU, be found?

B) A very important methodological issue concerns the search queries used:
For the United States, the query used was Software Engineer, and for the EU Data Analyst. These queries are not related to marketing and mainly return job listings in software engineering or data analysis, rather than marketing-related positions.

The correct queries that should be used (exactly as specified) are the following:

• Greece:
  "digital marketing" OR " "
  (in both English and Greek, exactly as written, without adding terms such as specialist, since this formulation already captures all relevant positions)
• United States:
  "digital marketing"
  (exact phrase, with quotation marks)
• European Union:
  `”digital marketing” OR ” ” OR “<term in French>” OR “<term in Italian>” OR “<term in German>” OR “<term in Spanish>” OR “<term in Portuguese>” OR “<term in Romanian>” OR
  (and correspondingly for the other official languages spoken within the EU, resulting in a long combined query)

By using one unified query per geographical region, the resulting counts are methodologically sound, and duplicate job listings are not counted multiple times.

Touchstone 3: Comparative Visual Communication Analysis: Building Brand Identity through Design

ASSIGNMENT: Analyze the visual communication aspects of two of the following companies; Coca-Cola, Pepsi, Snapple or Monster Energy, and compare them. Focus on the elements and principles of design, messaging, and advertising.

SCENARIO: Youve recently joined a marketing firm as a user experience/user interface (UX/UI) researcher. Your firm has been hired by Bad Apples Cider Company to build the brands design. Bad Apples Cider Company is a new brand behind a line of carbonated beverages, bottled teas, and energy drinks. Before designers can work on logos, packaging, and other core components of the visual brand, the UX/UI team needs you to conduct research on Bad Apples Cider Companys market competitors.

Your team has identified the four main market competitors as Coca-Cola, Pepsi, Snapple, and Monster Energy. Your role in the project is to select two of the four listed brands and conduct research on how the brands designs communicate with the consumer. Your supervisor has tasked you to select two of the competitive brands listed and prepare a written report analyzing how the brands communicate with their consumers.

You will discuss how both brands employ visual communication theories and principles to communicate messages, moods, and themes to their demographic markets. Your responses must be thorough, as your research will be influential in building a brand identity for Bad Apples Cider Company that will reach the right demographics, enabling the company to compete with Coca-Cola, Pepsi, Snapple, and Monster Energy on a national scale.

To complete this assignment, you will use the template provided below. You will return the completed template as your Touchstone submission. A sample assignment is also provided.

Helpful Links:

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A. Directions

Step 1: Choose the Companies

Coca-Cola, Pepsi, Snapple, and Monster Energy have many incarnations of their logos product designs. View the version of the logos pictured on the product labels below. Choose two out of the four companies that you will use to format your responses throughout this Touchstone.

Coca-Cola	Pepsi
The Coca-Cola logo is one of the most recognizable logos in the world. It features the brand name written in a unique cursive script known as the Spencerian script, which was popular in the late 19th century.	The Pepsi logo is a globally recognized symbol that has evolved significantly over the years. The current incarnation is sometimes referred to as the Pepsi Globe.
Snapple	Monster Energy
Snapples logo changes reflect its growth and adaptation over the years while maintaining a consistent emphasis on natural ingredients and quality.	The Monster Energy logo is one of the most recognizable in the energy drink market.

Step 2: Download the Template

Download and review the . The template is a Microsoft Word file and contains the prompts you will respond to for the two companies you choose. You will type your answers directly into the template and submit it as a Word file. Any other submission file or format will be returned ungraded.

It may help you to review the following information from the course before you complete the prompts in the submission template:

• Challenge 1.2 The Elements of Design
• Challenge 1.3 Principles of Visual Design
• Challenge 2.1 Color
• Challenge 2.2 Typography
• Challenge 2.3 Layout
• Challenge 3.1 Creative Process
• Challenge 3.3 The Influence of Visual Design

Step 3: Respond to Each Prompt

Write a 200-word minimum response to each prompt (1-6) in the submission template. Begin each response by clearly stating which topics are being analyzed.

Responses must contain substantive information addressing the topics outlined in each task.

• Prompt 1: Basics of Visual Design Concepts
• Prompt 2: Elements of Design
• Prompt 3: Principles and Elements of Visual Design
• Prompt 4: Typography, Design, and Layout
• Prompt 5: Role of Visual Design in Communication
• Prompt 6: Influence of Visual Design

Refer to the checklist below throughout the Touchstone process. Do not submit your Touchstone until it meets these requirements.

1. Address the listed topics in your written responses

• Semiotics, Visual Communication Psychology, Cognitive Theory, and other applicable Visual Communication Theories
• Color schemes, shape, space, size, line, and texture
• Balance, contrast, emphasis, movement, pattern, rhythm, and unity
• Type choices, alignment, layout styles, visual hierarchy
• Ideation and Visual Thinking, Storytelling, and Inspiration
• Visual Design in Advertising, Public Relations, Infographics, and Publishing

2. Format your responses

• Double-space your submission and use one-inch margins
• Your submission must include your name, the name of the course, the date and title of your compositions
• Include all the assignment components in a single file
• Acceptable formats include .doc and docx.

3. Academic Honesty

• All writing must be appropriate for an academic context
• Your submission must be original and written for this assignment
• Plagiarism of any kind is prohibited

Step 4: Submit Your Touchstone

Submit your completed Touchstone using the blue button at the top of this page.

Touchstone 3: Comparative Visual Communication Analysis: Building Brand Identity through Design

ASSIGNMENT: Analyze the visual communication aspects of two of the following companies; Coca-Cola, Pepsi, Snapple or Monster Energy, and compare them. Focus on the elements and principles of design, messaging, and advertising.

SCENARIO: Youve recently joined a marketing firm as a user experience/user interface (UX/UI) researcher. Your firm has been hired by Bad Apples Cider Company to build the brands design. Bad Apples Cider Company is a new brand behind a line of carbonated beverages, bottled teas, and energy drinks. Before designers can work on logos, packaging, and other core components of the visual brand, the UX/UI team needs you to conduct research on Bad Apples Cider Companys market competitors.

Your team has identified the four main market competitors as Coca-Cola, Pepsi, Snapple, and Monster Energy. Your role in the project is to select two of the four listed brands and conduct research on how the brands designs communicate with the consumer. Your supervisor has tasked you to select two of the competitive brands listed and prepare a written report analyzing how the brands communicate with their consumers.

You will discuss how both brands employ visual communication theories and principles to communicate messages, moods, and themes to their demographic markets. Your responses must be thorough, as your research will be influential in building a brand identity for Bad Apples Cider Company that will reach the right demographics, enabling the company to compete with Coca-Cola, Pepsi, Snapple, and Monster Energy on a national scale.

To complete this assignment, you will use the template provided below. You will return the completed template as your Touchstone submission. A sample assignment is also provided.

Helpful Links:

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A. Directions

Step 1: Choose the Companies

Coca-Cola, Pepsi, Snapple, and Monster Energy have many incarnations of their logos product designs. View the version of the logos pictured on the product labels below. Choose two out of the four companies that you will use to format your responses throughout this Touchstone.

Coca-Cola	Pepsi
The Coca-Cola logo is one of the most recognizable logos in the world. It features the brand name written in a unique cursive script known as the Spencerian script, which was popular in the late 19th century.	The Pepsi logo is a globally recognized symbol that has evolved significantly over the years. The current incarnation is sometimes referred to as the Pepsi Globe.
Snapple	Monster Energy
Snapples logo changes reflect its growth and adaptation over the years while maintaining a consistent emphasis on natural ingredients and quality.	The Monster Energy logo is one of the most recognizable in the energy drink market.

Step 2: Download the Template

Download and review the . The template is a Microsoft Word file and contains the prompts you will respond to for the two companies you choose. You will type your answers directly into the template and submit it as a Word file. Any other submission file or format will be returned ungraded.

It may help you to review the following information from the course before you complete the prompts in the submission template:

• Challenge 1.2 The Elements of Design
• Challenge 1.3 Principles of Visual Design
• Challenge 2.1 Color
• Challenge 2.2 Typography
• Challenge 2.3 Layout
• Challenge 3.1 Creative Process
• Challenge 3.3 The Influence of Visual Design

Step 3: Respond to Each Prompt

Write a 200-word minimum response to each prompt (1-6) in the submission template. Begin each response by clearly stating which topics are being analyzed.

Responses must contain substantive information addressing the topics outlined in each task.

• Prompt 1: Basics of Visual Design Concepts
• Prompt 2: Elements of Design
• Prompt 3: Principles and Elements of Visual Design
• Prompt 4: Typography, Design, and Layout
• Prompt 5: Role of Visual Design in Communication
• Prompt 6: Influence of Visual Design

Refer to the checklist below throughout the Touchstone process. Do not submit your Touchstone until it meets these requirements.

1. Address the listed topics in your written responses

• Semiotics, Visual Communication Psychology, Cognitive Theory, and other applicable Visual Communication Theories
• Color schemes, shape, space, size, line, and texture
• Balance, contrast, emphasis, movement, pattern, rhythm, and unity
• Type choices, alignment, layout styles, visual hierarchy
• Ideation and Visual Thinking, Storytelling, and Inspiration
• Visual Design in Advertising, Public Relations, Infographics, and Publishing

2. Format your responses

• Double-space your submission and use one-inch margins
• Your submission must include your name, the name of the course, the date and title of your compositions
• Include all the assignment components in a single file
• Acceptable formats include .doc and docx.

3. Academic Honesty

• All writing must be appropriate for an academic context
• Your submission must be original and written for this assignment
• Plagiarism of any kind is prohibited

Step 4: Submit Your Touchstone

Submit your completed Touchstone using the blue button at the top of this page.

Touchstone 3: Comparative Visual Communication Analysis: Building Brand Identity through Design

ASSIGNMENT: Analyze the visual communication aspects of two of the following companies; Coca-Cola, Pepsi, Snapple or Monster Energy, and compare them. Focus on the elements and principles of design, messaging, and advertising.

SCENARIO: Youve recently joined a marketing firm as a user experience/user interface (UX/UI) researcher. Your firm has been hired by Bad Apples Cider Company to build the brands design. Bad Apples Cider Company is a new brand behind a line of carbonated beverages, bottled teas, and energy drinks. Before designers can work on logos, packaging, and other core components of the visual brand, the UX/UI team needs you to conduct research on Bad Apples Cider Companys market competitors.

Your team has identified the four main market competitors as Coca-Cola, Pepsi, Snapple, and Monster Energy. Your role in the project is to select two of the four listed brands and conduct research on how the brands designs communicate with the consumer. Your supervisor has tasked you to select two of the competitive brands listed and prepare a written report analyzing how the brands communicate with their consumers.

You will discuss how both brands employ visual communication theories and principles to communicate messages, moods, and themes to their demographic markets. Your responses must be thorough, as your research will be influential in building a brand identity for Bad Apples Cider Company that will reach the right demographics, enabling the company to compete with Coca-Cola, Pepsi, Snapple, and Monster Energy on a national scale.

To complete this assignment, you will use the template provided below. You will return the completed template as your Touchstone submission. A sample assignment is also provided.

Helpful Links:

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A. Directions

Step 1: Choose the Companies

Coca-Cola, Pepsi, Snapple, and Monster Energy have many incarnations of their logos product designs. View the version of the logos pictured on the product labels below. Choose two out of the four companies that you will use to format your responses throughout this Touchstone.

Coca-Cola	Pepsi
The Coca-Cola logo is one of the most recognizable logos in the world. It features the brand name written in a unique cursive script known as the Spencerian script, which was popular in the late 19th century.	The Pepsi logo is a globally recognized symbol that has evolved significantly over the years. The current incarnation is sometimes referred to as the Pepsi Globe.
Snapple	Monster Energy
Snapples logo changes reflect its growth and adaptation over the years while maintaining a consistent emphasis on natural ingredients and quality.	The Monster Energy logo is one of the most recognizable in the energy drink market.

Step 2: Download the Template

Download and review the . The template is a Microsoft Word file and contains the prompts you will respond to for the two companies you choose. You will type your answers directly into the template and submit it as a Word file. Any other submission file or format will be returned ungraded.

It may help you to review the following information from the course before you complete the prompts in the submission template:

• Challenge 1.2 The Elements of Design
• Challenge 1.3 Principles of Visual Design
• Challenge 2.1 Color
• Challenge 2.2 Typography
• Challenge 2.3 Layout
• Challenge 3.1 Creative Process
• Challenge 3.3 The Influence of Visual Design

Step 3: Respond to Each Prompt

Write a 200-word minimum response to each prompt (1-6) in the submission template. Begin each response by clearly stating which topics are being analyzed.

Responses must contain substantive information addressing the topics outlined in each task.

• Prompt 1: Basics of Visual Design Concepts
• Prompt 2: Elements of Design
• Prompt 3: Principles and Elements of Visual Design
• Prompt 4: Typography, Design, and Layout
• Prompt 5: Role of Visual Design in Communication
• Prompt 6: Influence of Visual Design

Refer to the checklist below throughout the Touchstone process. Do not submit your Touchstone until it meets these requirements.

1. Address the listed topics in your written responses

• Semiotics, Visual Communication Psychology, Cognitive Theory, and other applicable Visual Communication Theories
• Color schemes, shape, space, size, line, and texture
• Balance, contrast, emphasis, movement, pattern, rhythm, and unity
• Type choices, alignment, layout styles, visual hierarchy
• Ideation and Visual Thinking, Storytelling, and Inspiration
• Visual Design in Advertising, Public Relations, Infographics, and Publishing

2. Format your responses

• Double-space your submission and use one-inch margins
• Your submission must include your name, the name of the course, the date and title of your compositions
• Include all the assignment components in a single file
• Acceptable formats include .doc and docx.

3. Academic Honesty

• All writing must be appropriate for an academic context
• Your submission must be original and written for this assignment
• Plagiarism of any kind is prohibited

Step 4: Submit Your Touchstone

Submit your completed Touchstone using the blue button at the top of this page.