Complete a Propaganda Analysis of your selected campaign from the list attached, or
another approved topic. In addition to materials gathered from the organizations
website or other source, you should gather media coverage during dates that are
most appropriate and timely for your topic.
The analysis should be informed by course readings and include the following steps
(some of which appear in the How to Analyze Propaganda reading by Jowett &
ODonnell). Your analysis should include the following:
Introduction.
a. Discuss the topic and its significance.
b. Introduce the propaganda persuasion campaign in terms of the larger
cultural context and relevant social relations.
c. Provide definitions for all analytical terms and theoretical concepts
1. The ideology and purpose of the persuasive campaign
2. The social/political context in which the propaganda occurs
3. Identification and structure of the propaganda organization
4. Media (IPA) propaganda techniques apparent, including:
Bandwagon, Card Stacking, Glittering Generalities, Plain Folks,
Name Calling, Testimonial, Transfer
5. Include in analysis at least 2 of the following theories:
Media Framing, Agenda Setting, Social Process of
Communication, Rhetorical
Situation, Propaganda Model
6. Analysis should also reference at least 3 social psychology theories
or models:
Attitude formation, Attitude function, Attitude components,
Selective Perception, Rhetorical proof, Elaboration Likelihood Model,
Social Judgment
Theory, Cognitive Dissonance,
7. Assessment (with evidence) of persuasive influence on various
publics.
8. Conclusion
Provide 1-2 paragraphs on persuasion, propaganda, social
theory.
Reference list
In APA style (see Purdue OWL weblink for details and examples)
8-10 pages, not counting references
Typed, double-spaced, spell-checked
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