discussion 3 questions 1. Measure how much salt you and your family eat each day. It should be 1500 mg, the US average is 3400 mg, Measure how much your home cost, how much water you use, the content of the water, the electricity you use in kilowatts, how much plastic is in your car, MPG, income, or the distance to the nearest galaxy. There is an endless universe of what we can measure. We are limited only by our instruments. We use thermometers, speedometers, spectrometers, photometers, clocks, sextants, rulers, scales, a measuring cup, compasses, radar, sonar, surveys and lasers. If you use an incorrect instrument to measure something, you will lose validity. Validity is when your instrument measures what it is supposed to measure. If you use a thermometer to measure the speed of a car. It is not valid. Throughout your day, look around and count how many instruments of measurement you encounter. Information is all around us. Waiting to be recorded and analyzed to discover the truth.
What does your iPhone measure? Your computer? Your GPS?
2. The Research Purpose
What are the characteristics of a research purpose? How important is the research purpose? The purpose is what we intend to accomplish. It is a statement about your study and what you hope to do about the problem. Inform management so they may make more informed decisions. Advance knowledge. Save lives. Make things better. Provide a new interpretation. Establish principles. To seek the truth is the purpose of all research. See slide #4 in the PowerPoint in the Course Guide.
What business purpose are you interested in?
3. Who Are Your Customers?
Class:
In business, you want to satisfy customers with a quality product or service provided at a reasonable cost. Pick any business or store. Walmart, Starbucks, Home Depot. Who are their customers? What do they want? What population do they belong to?
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