Hospitality Question

Subject: Crisis Management Assignment Instructions

Hello,

Please make sure the assignment is completed exactly according to the instructions and by strictly following the files and materials I shared with you. The work must be fully original and written without using any AI tools.

The assignment consists of two parts:

Part 1 Excel File

The first file must be completed in Excel and should include the financial analysis and business plan projections related to the crisis scenario.
Please prepare the financial calculations showing the impact of the crisis on the company, including:

Using the provided Marriott Case P&L Excel template, create a 5-year business recovery projection, showing the financial impact and recovery strategy.

Part 2 PowerPoint Presentation

The second file must be a PowerPoint presentation explaining the analysis and crisis management strategy based on the Excel calculations.

The presentation should clearly include the following sections:

1. Crisis overview and impact on the company
2. Financial impact of the breach
3. Crisis management team and responsibilities
4. Official response and PR strategy
5. Application of the Dining Rule
6. Customer trust recovery strategy
7. Immediate IT security actions
8. Future cybersecurity structure
9. Five-year business recovery plan
10. Financial projections based on the Excel analysis

Please make sure the presentation is well structured, clear, and directly based on the provided materials.

Thank you.

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