Instructions
This assignment focuses on designing digital advertisements using a professional, cross-application workflow. The goal is to create a small set of digital ads for Lumen that could realistically be used across multiple platforms, while practicing layout, hierarchy, and file preparation.
Illustrator and Photoshop are encouraged for creating and refining visual assets.
Design three digital ads for Lumen, each intended for a different digital platform. The ads should feel cohesive as part of the same campaign while being appropriately sized and designed for their specific placements and audiences.
Each ad should:
- Use consistent branding (logo, color palette, typography) and include the logo you developed
- Be sized according to common best practices for the platform
- Demonstrate clear visual hierarchy, balance, and simplicity, including headlines, supporting text and graphic elements
- Maintain a consistent look and feel across all three ads
Select Platforms and Ad Sizes
Choose three different digital platforms and design one ad for each. Use the recommended sizes to ensure optimal display. If there is a different platform you choose to use, research the size specifications for it. Each ad should be a different size and format.
Suggested platforms and sizes:
- Instagram Feed Ad: 1080 1080 px (square)
- Instagram Story or Reels Ad: 1080 1920 px (vertical)
- Facebook Feed Ad: 1200 628 px (landscape)
- Website Hero Image: 1440 600 px
Once finalized, export the file as a PDF. Be sure that each individual page has one ad that is clearly labeled with the platform for which it is intended.
Submission
Upload your work to Perusall as a PDF by Sunday, and peer feedback is due on the following Thursday. For full credit, leave at least three comments across the two submission, each including constructive feedback that addresses:
-
- Strength of concept
- Clarity of message
- Visual hierarchy
- Strategic alignment with their creative brief
- One specific positive observation
- One clear, constructive suggestion
Get this or a similar paper done in as fast as 4 hours, 24/7.
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