For this assignment, you will create two alternative science communication products that translates a key aspect of an Impact Assessment case study for two specific non-academic audience. Your goal is to communicate technical, social, and/or justice-related dimensions of the project in a way that is accessible, engaging, and meaningful to the community or group you have chosen.
The case study can be a project discussed in class or in tutorial sections or a new/additional project.
You must design two different products for two different audiences that demonstrates:
- Clear and accurate communication of the topic including how relevant legislation, professional codes, and technical standards guided project design and documentation. Clear articulation of how these frameworks influence design choices and professional responsibility.
- Intentional tailoring to your audiences needs, concerns, and context
- Appropriate use of the chosen medium (visual, audio, digital, print, etc.)
- Ethical and respectful engagement with community narratives. Evaluate and justify the design or project decisions in terms of public safety, environmental sustainability, and social welfare. Answer: are there any competing technical, economic, and ethical priorities?
- Analyzes how the project supported or neglected equity among affected communities. Consideration of how design or decision-making processes could have improved (or did support) equitable outcomes.
Powerpoint presentations will not be accepted. Examples include but are not limited to (pick two different ones):
- Infographic or poster
- Community-facing handout or factsheet
- Short video (2 minutes max)
- Audio clip or mini-podcast (2 minutes max)
- Zine (46 pages)
- Social media thread (1012 posts)
- Radio-style PSA
- Illustrated explainer or storyboard (Arc GIS storyboards will be accepted)
- Mock workshop/focus group that is recorded
Your products must:
- Clearly express the core message or concept – What part of the impact assessment process are you trying to communicate? What technical information is needed for non-academic/scientific audiences need to understand and how can you communicate it effectively and appropriately?
- Be appropriate for your identified audience
- Demonstrate attention to literacy, language, accessibility, and cultural relevance of the selected audience
- Accurately represent both scientific and community knowledge
- Avoid deficit-based framing, stereotypes, or extractive storytelling
Submission Requires 2 items:
- 1) Media/communication product
- 2) Written document with:
- 23 sentences describing which audience you selected for each product, why, and the communication goal
- 2 to 3 sentences discussion the professional engineers responsibilities throughout a project, talk about the ethical, societal, and safety considerations needed for impact assessment. How do these responsibilities align with engineering professional expectations and the duty of care.
- Cite any sources used (APA or Chicago)
- This is a group assignment. You can self-select your groups (no more than 3 people per group) by going to “People” –> “Assignment 3 Groups (Self-Select)”. After self-selecting your groups, you will be able to submit one assignment per group.
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