Do a bakery or a boutique as an example for this assignment
This is to be completed individually and will represent your grade for Exam 1. All questions must be answered in paragraph format and indicate the number of the question to the corresponding answer.
- Please select a small business that has a Facebook or IG page. Identify the business and provide a link for the page. You may use a business you work for or even a company you own. (A small business is defined as a business with less than 100 employees.) Briefly discuss what type of business this is.
- What do you think is the primary goal of the FB or IG page for the business and why?
- Who is the target market for this social media marketing page? How did you determine this was the target market?
- Does this company have additional social media platforms? If so which? Please list links for them. In your opinion, which platform is utilized the most effectively by this company and why?
- List 2 ways in which this company utilizes social media marketing effectively? Based on theory learned, why did you select these 2?
- Provide 3 improvements for this company with regards to their social media. Your answer needs to be based on theory. For example, incorporating microblogs, the use of online discussions, photo sharing and video marketing would be considered social media marketing theory.
Instructions.
- Your exam should be about 4-5 pages in length but I am not grading on length, I am grading on content so if you go over or under this is fine, as long as you answer the questions properly.
- Your exam MUST contain a valid social media link for the company being discussed. If not, 50% will be deducted
- Your exam must be written in paragraph format and not bullet points.
- Any references must be cited in an additional reference page
- A cover sheet is not necessary
- Please use question numbers to indicate which response is which or at the very least, use headings
- Please upload to Ecampus as a word or pdf document. All other document types will receive a 0.
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