Market Opportunity

Objective

You are preparing a pitch deck to present to a group of investors. Your goal is to convince them

of the viability of a market opportunity related to an innovative solution.

Components of the Pitch

Problem Identification:

Clearly define a specific problem or pain point that you have identified in any domain

(technology, healthcare, consumer goods, etc.).

Explain why this problem is significant and relevant in todays market.

Proposed Solution:

Present your innovative solution to address the identified problem.

Highlight its key features and how it stands out from existing solutions.

Marketing Research:

Conduct research interview potential customers with proper questions using learnings as

covered in the course.

Discuss market trends, consumer needs, and the competitive landscape related to your

solution.

Market Description:

Briefly describe the target market for your solution.

Explain the value proposition: how it meets customer needs and provides a unique

benefit.

Business Model

Complete a BMC to outline the business model ensure to identify revenue model(s)

(e.g., subscription-based service, one-time purchase).

Describe any key components required to make your business model successful (i.e.

secure a manufacturing relationship with a company who can etc.)

Opportunity Assessment:

Explain why this market opportunity is attractive for investors, considering growth

potential and consumer adoption.

Pitch Deck Outline:

Slide 1: Title Slide

– Your name/Company name

Slide 2: Problem Solved

– Clearly state the problem your solution addresses

– Highlight its significance in today’s market

Slide 3: The Idea/Solution

– Briefly describe your innovative solution

– Highlight key features and unique selling points

Slide 4: Why It’s a Good Idea

– Explain the benefits of your solution

– Discuss how it improves upon existing alternatives

Slide 5: Market Research

– Present key market trends and statistics

– Include info/data from both primary and secondary sources (min 5 required total). i.e.

Primary: customer discovery interviews (in person), a survey you conduct (online).

Secondary: data, stats or a quote etc., from research papers or other online source (3

annotations from these.)

Slide 6: Customer Validation Questions

– List 3-5 key questions to ask potential customers

– Explain how these questions validated your idea

Slide 7: Business Model

– Outline your proposed business model (BMC)

– Highlight key partnerships or resources needed

Slide 8: Pricing Model

– Present your pricing strategy

– Explain how it aligns with customer value and market positioning

Slide 9: Startup Costs

– Provide an estimate of initial funding required

– Break down major cost categories (e.g., Capital Expenses, Fixed Expenses, Working

Capital)

Slide 10: Opportunity Assessment

– Summarize why this is an attractive investment opportunity

WRITE MY PAPER