Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the companys legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical concerns. The marketing and sales proposal must be revised to address the concerns, or the legal team will not approve it. She is requesting your full analysis of the legal and ethical issues, building on the foundational work you completed for her in your Project Three Milestone submission.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters. Your response should expand on the findings you included in the Project Three Milestone and incorporate any feedback you received.
- Review the memo received from the legal department, available in the Supporting Materials section.
- For each legal issue, include the requirements outlined below:
- Evaluate the plan for legal issues.
- Where in the proposal do the issues occur?
- Recommend changes to address the legal concerns.
- Cite or quote their language to show what you are addressing.
- State what aspects of the proposal need to change in some way to address the concern.
- Recommend one or more possible changes.
- Explain how your recommendations meet the legal requirements.
- Evaluate the plan for legal issues.
- For each ethical issue, include the requirements outlined below:
- Evaluate the plan for ethical issues.
- Where in the proposal do the issues occur?
- Consider which ethical frameworks or principles apply.
- Recommend changes to address the ethical concerns.
- Cite or quote their language to show what you are addressing.
- State what aspects of the plan need to change in some way to address the concern.
- Recommend one or more possible changes.
- Explain how your recommendations meet the ethical concerns.
- Evaluate the plan for ethical issues.
- Assess your recommendations for alignment to organizational parameters.
- Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
- How do your recommendations reinforce the Health and Beauty companys strategic goals and values?
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the , create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar, and include references cited in APA format. Consult the for more information on citations.
Supporting Materials
The following resource(s) may help support your work on the project:
Document:
This is the memo from the legal team detailing their concerns with the marketing and sales proposal.
Document:
This is a proposal from the marketing and sales departments to increase rewards memberships in low-income markets.
Document:
This document contains the vision, mission and values statements of your company.
Project Three Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (90%) | Partially Meets Expectations (70%) | Does Not Meet Expectations (0%) | Value |
|---|---|---|---|---|---|
| Legal Evaluation | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Evaluates a plan for legal issues | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include demonstrating the ability to evaluate the plan based on legal concerns | Does not attempt criterion | 18 |
| Ethical Evaluation | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Evaluates a plan for ethical issues | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include recognizing potential ethical issues | Does not attempt criterion | 18 |
| Legal Recommendations | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Recommends changes to address legal issues | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include making appropriate recommendations to the plan based on legal concerns or issues | Does not attempt criterion | 18 |
| Ethical Recommendations | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Recommends changes to address ethical issues | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include constructing the needed changes to address the ethical issues | Does not attempt criterion | 18 |
| Organizational Parameters | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Assesses recommendations for alignment to organizational parameters | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include identifying the organizational parameters of vision, mission, and values and recommending adjustments to align with those parameters | Does not attempt criterion | 18 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 10 |
| Total: | 100% | ||||
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