Throughout this course, you will be working with an organization that has global business operations. In this assignment, you will select that organization and gather foundational information about it, including history, industry, and resources for future research. You will use the information gathered here for your Wk 2 Summative Assessment: Business Administration Outline.
Assignment Preparation
Visit the page from the University Library. Use the resources provided in the Finding a SWOT Analysis information box to look for a global organization with a SWOT analysis published within the last two years. Select the global organization that will serve as the focus of your assignments throughout the course.
Assignment Deliverable
Create a basic chart or outline in which you convey the following information about the organization or company you selected:
- Organization Overview
- Provide the name of the organization.
- Identify the industry in which the organization operates.
- Provide a brief history of the organization, including at least 3 key milestones.
- Identify the mission and vision of the organization.
- Research Resources
- List at least 3 resources where you can locate company information in future weeks. These may include:
- Company websites or official reports
- Databases listed in the University Library
- Journals, articles, or interviews about the companys leadership model, demographics, or use of technology
- Competitive Landscape and Opportunity
- List at least 2 other companies or organizations in the same industry.
- AI-Driven Research and Resources
- Identify 3 AI tools or platforms (e.g., natural language processing tools, predictive analytics platforms, or AI-driven market research platforms) you could use to gather insights about the organization in future weeks.
- Explain how each identified tool might enhance your understanding of the companys leadership model, demographics, or use of technology.
Cite any sources used according to APA guidelines.
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