read the provided information in detail. i have provided a pdf for the topics which are there in module 7 (about which the instructor is talking about).
Write a one-page, single-spaced news release that focuses on an aspect of the Certificate in Public Relations Program that is newsworthy and appropriate to tell the media about.
To that end, you could write about the fact that the program is 100% online; you could focus on the idea that the certificate will enhance students’ resumes, or that it might be especially valuable for students looking to improve communication skills; you could write about the PR programs new affiliation with the University of Reginas Journalism program, etc. Once you’ve decided on a focus, you then use the material in the Module 7 lecture in the news release section to help you produce the release. All of the required elements need to be included (contact information, headline, release date phrase, dateline, quote and ending indicator). The formatting should follow the sample included in the lecture. The client (the entity sending the release out) should be the U of R and you are to consider yourself the contact person. The lead paragraph needs to answer fundamental questions that pertain to the focus and headline, with the rest of the release fleshing out other interesting details associated with the program. It’s written in an inverted pyramid style, meaning that the most important information is placed at the top, with the remaining information diminishing in importance until the end. It should ideally be one page in length, not more than two pages maximum. Remember that a news release is a straightforward news document meant for the media; it’s not an ad written for the public, and it should be written in third person and in a journalistic style for the mediathe same style that a newspaper news article is written.
There is information about the program on the U of R PR Certificate site. In terms of the quote, you may choose one from any of the following quotes by Matt, Luanne, or Sheenaall graduates of the program.
Matt:
Taking the courses online gave me the flexibility to study and work at the same time.
Not only were the courses flexible, but they also weren’t burdensome. I found the content generally struck the right balance between useful learning while not being overly demanding for someone who also has to work and attend to other responsibilities.
Whether you are interested in public relations as a career, or just want to improve your communications skills for the workplace, the PR certificate at the U of R certainly warrants consideration.
The best thing about the program is that it draws in people from a wide variety of backgrounds. Some of my classmates were students of English, Journalism, Political Science, and Business to name a few. Many of my classmates were already working for private companies, government departments, non-profits and even the university itself. They saw the PR certificate as a great way to advance in their careers, and I enthusiastically agree.
Luanne:
The course was well organized and the instructor eased the class into the program. The course flexibility allowed me to work at any time that was convenient for me.
“The Public Relations Certificate has been a journey of learning, developing, and implementing skills that I use daily. It started off with the stress of how to write a concise and cohesive paragraph. Writing is strategic. It is not a magic trick. The beauty of taking these courses is that the instructors live and breathe communications; you can rely on their professional advice.
The PR program has taught me to articulate my thoughts in a more professional and educated way. It has trained me to eliminate the use of six words where one may be sufficient and that an adjective used well can significantly cut down a sentence.
Sheena:
Taking the Public Relations certificate has enhanced my confidence. There were so many ah ha moments. From the very first class, I experienced a vast number of learning moments that left me feeling confident and empowered.
The instructors are real world communicators and all of the projects really enhanced my communication skills. The PR Certificate paved the way for me to pursue my passion.
Note that formal academic citations are not used in non-academic documents such as news releases. The following are standard ways to credit a source in a news release (or any journalistic document): According to Smith.; A 2019 study by Smith shows that; As Smith says; says Smith; etc.
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