Overview
As you prepare to review and analyze the financial performance of the health and beauty company you work for in Project Two, it will be helpful to analyze another company and learn from their business model, especially as it relates to corporate social responsibility (CSR), sustainability, and activism. To do this, you will review Patagonias activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).
Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company as well as the company you analyzed in Module One. You will then deduce which financial key performance indicators likely align with a companys mission, vision, values, and CSR initiatives.
Prompt
To complete this assignment:
- Review the resources you will be using in Project Two: Assessing Financial Performance.
- Balance sheet of your chosen company from Module One
- Cash flow statement of your chosen company from Module One
- Income statement of your chosen company from Module One
- Review information related to Patagonias corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
- WileyPlus:
- Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonias CSR initiatives and its mission, vision, and values.
- Based on your review of Patagonias information, describe how CSR activism can lead to a better brand image and financial results.
- Is Patagonia doing anything that stands out from competitors?
- Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.
What to Submit
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format. Consult the for more information on citations.
Project Two Milestone Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (90%) | Partially Meets Expectations (70%) | Does Not Meet Expectations (0%) | Value |
|---|---|---|---|---|---|
| Common Financial KPIs | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies common financial KPIs from the health and beauty company and selected company and explains how these could also align with Patagonias CSR initiatives and its mission, vision, and values | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include providing explanation for how common financial KPIs align with the vision, mission, or values of various companies | Does not attempt criterion | 30 |
| CSR Activism Leading to Better Brand Image and Financial Results | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Describes how CSR activism leads to a better brand image and better financial results | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include following the CSR initiatives of any company and its financial performance over a base period | Does not attempt criterion | 30 |
| Incorporate CSR Activism Strategies | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include sufficient explanation of what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs | Does not attempt criterion | 30 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication |
Requirements: In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format
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