Scenario Based Strategic Management Project

Strategic Management Scenario: Assume you have recently assumed the role of Chief

Executive Officer (CEO) of a company that manufactures and sells products in the Pet Supplies

industry in the U.S. and Canada.U2Your current product portfolio consists of a variety of

products for dogs and cats including toys, electronic litter boxes, grooming products, collars and

leashes, feeding bowls, and automatic feeders. As the new CEO you are charged with the task

of recommending a new strategy to the companys Board of Directors that will allow the firm to

grow and improve its profits and revenues. The three strategic options you have been asked to

consider are: (1) a diversification move into a Related industry,Walmart (2) a diversification move into

an Unrelated industry, and (3) Geographic diversification into either Asia or Europe.Guam You are

responsible for fleshing out the details of and making a specific recommendation for each of

these three strategic options. This means identifying a related industry to diversify into,

identifying an unrelated industry to diversify into, and identifying an international strategy

(Global, Multidomestic, or Transnational) to use to compete in either Asia or Europe. Albania

Please note that the board is looking for THREE total decision alternatives that these are the

SAME THREE decision alternatives that you should include and discuss in the 1) Decision

Alternatives and the 2) Implications of Decision Alternatives sections on the next page.

Report

This is NOT a research project. This project should be based on material you learned in this

course this semester and in the other business courses you have taken. This project is largely

based on the material from chapters 7 and 8 in the textbook. Thus, your answers should also

be based on this material. Your answers should NOT be based on Google searches and/or other

material you found on the Internet. Further, as per the syllabus, the use of generative AI tools

is prohibited on this assignment.

In a well-written, typed, 5-7 page, double-spaced essay carefully address the questions below.

Keep in mind that the non-bolded and lined-through questions are general Gen Ed questions

for university curriculum assessment. The bolded questions are specific to the scenario for this

project and that is what you should address and answer. In other words, by answering the

bolded questions you are answering the more general questions but with more specificity

relative to the given scenario. So, you only need to address the bolded questions.

1) Decision Alternatives – What do you see as plausible decision alternatives to the business

scenario you have been provided? Describe at least three alternatives; each should be discussed

in detail and address different stakeholder perspectives.

What three strategic options/decision alternatives have you identified for your company?

How would these alternative strategies impact the companys current shareholders,

employees, and suppliers?

2) Implications of Decision Alternatives – What would be the implications of each decision

alternative? Describe any ethical implications associated with each of the decision alternatives.

Explain the implications of each of your three decision alternatives on local and global

communities. Specifically, what impact does each alternative have on the U.S. market (i.e.,

local employment and tax revenues) and the natural environment? Describe any ethical

implications associated with these decision alternatives.

3) Recommendation – What should the strategy be so that the company is best positioned

under each decision alternative?

Which one of the three decision alternatives do you recommend and why? Make sure you

fully describe your choice and explain/justify why it was chosen.

4) Functional Implications – As implications of your recommended decision, what are the

actions needed in the next year for each function in the company: Marketing, Finance, Human

Resource, Technology, Operations, etc.?

Describe the impact of your chosen decision alternative on how various functional area

strategies should be performed. As examples, what must be done in manufacturing,

marketing, and human resources so that these functions support your chosen strategy? You

must address at least three functional areas.

5) Reflection Paper and Feedback

After completion of your Report, you will be placed into groups where you and your group

members will be required to read and provide meaningful feedback on each others

assignments. This feedback should relate to the actual content of the report (versus grammar,

punctuation, and other style-related issues). You will then be required to submit a reflection

paper on what you would do differently based on the feedback provided by your group

member(s). In this reflection paper, you will clearly document the questions/comments

received and how you might consider changes in your report based on that feedback. You will

also be required to submit the feedback you provided to your group member(s). Providing

timely and meaningful feedback and reflecting on the feedback you were provided is NOT an

optional part of the project. Your reflection paper should be 2 pages in length not including

the feedback you provided to or received from your group members.

Formatting of Project

The entire project should be well-written, typed, and double spaced. You should also include a

title page and table of contents which does NOT count towards the page requirements. Large

amounts of copied or quoted material, project guideline questions, and adjusting settings in

Word (like line spacing, margins, font size and/or type, word spacing, etc.) will also not count

towards meeting the page requirements. Finally, you should use the five bolded 1 to 4 word

headings from the above guidelines to clearly delineate the different sections of your report.

Project Recap

Based on the above guidelines, here is a recap of what is due for this assignment:

1) Report – 5-7 pages addressing the first 4 questions/items listed in the middle of the

guidelines.

2) Reflection Paper and Feedback (question/item 5 above) consisting of three items:

a) A 2-page reflection paper on what you would do differently based on the feedback

you received.

b) The feedback you received from your group members.

c) The feedback you provided to your group members.

I will create random groups in Canvas before the due date for the Report so that you can

complete the feedback portion of this assignment in item 2. You will be able to see which

group you are in by going into the People menu item in Canvas and then the Scenario Based

Strategic Management Project Groups tab.

WRITE MY PAPER