Instructions

Module 3 Assignmen Strategic Communication Planning

LO: Design comprehensive communication plans

Scenario

A university is introducing a new hybrid learning model and needs a structured communication plan.

Task

Develop a strategic communication plan overview.

Include

• Situational analysis (SWOT)
• Communication objectives (SMART)
• Key audiences
• Timeline phases
• Budget/resource considerations
• Risks and mitigation
• Success indicators

Suggested Slide Deck Outline

Speaker’s notes on content slides – at least 150-200 words

• Cover
• Scenario Overview
• Situational Analysis (SWOT)
• Communication Objectives (SMART)
• Key Audiences
• Timeline Phases
• Resource & Budget Considerations
• Risks & Mitigation
• Plan Summary / Success Indicators
• Closing + References

Additional Guidance

• Objectives must be measurable vague goals will lose points.
• Show logical sequencing in your timeline; planning should reflect phases, not a checklist.
• Connect SWOT findings directly to planning decisions.
• Include at least one potential risk and how it would be mitigated.
• Avoid listing tactics without explaining strategic purpose.

Rubric

Content Accuracy & Depth (60 pts)

Exemplary (5460)
SWOT informs planning decisions. Objectives are SMART. Timeline logical. Resource and risk planning integrated.

Proficient (4853)
Planning components present but connections lack clarity.

Developing (4247)
Objectives or SWOT lack depth. Timeline simplistic.

Emerging (3641)
Incomplete or poorly aligned planning.

Incomplete (035)
Major elements missing.

Presentation Organization & Speaker Notes (20 pts)

Exemplary (1820): Slides are logically structured, professional, and visually clear. Speaker notes are detailed (150200 words/slide) and expand on slide content.

Proficient (1617): Organization is clear with adequate notes.

Developing (1415): Slides or notes lack depth or clarity.

Emerging (1213): Disorganized or brief notes.

Incomplete (011): Major formatting or note omissions.

Screencast Delivery (20 pts)

Exemplary (1820): Professional, confident delivery with clear explanation of audience insights; face visible.

Proficient (1617): Clear but less polished.

Developing (1415): Limited clarity or engagement.

Emerging (1213): Difficult to follow.

Incomplete (011): Missing or does not meet requirements.

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