Social media campaign

Social media campaign to use is my business BBs daycare

DEVELOPING A SOCIAL MEDIA MARKETING CAMPAIGN ASSIGNMENT

OVERVIEW

MBA programs around the country are starting to require their students to become more effective

writers. This is in response to industrys urging for grad schools to improve the writing skills of

graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and

the writing should include simple words vs. complicated (especially if used out of context). This

assignment requires writing a social media marketing campaign for a product, cause or

organization of your choice. It can be, but does have to be the organization used in your

Marketing Management Individual Project (MMIP).

INSTRUCTIONS

A social media marketing campaign is a coordinated serues of posts, promotions, and

conversations on social platforms designed to achieve a specific marketing purpose. It is used to

reach specific social audiences. The type of online activity can relate to an organization or

specific product. This can be a proposed or existing product. Your document must include the

following components.

1. A clear explanation of the product, cause or service used in the campaign.

2. The campaigns goal (example: increase brand awareness, generate sales or leads, grow

the engagement of the mediums followers).

3. The intended target audience or audiences.

4. The use of three social media platforms (example: Instagram, Tik Tok, Facebook,

X/Twitter, LinkedIn, You Tube, Pinterest)

5. One content item for each platform you select (example: post, story, sales pitch,

influencer content, short video.

The document should be 500 words, not counting the title page or references page, using current

APA format (12 point, double-spaced) The title page should include the name of the topic used

in creating the campaign. A minimum of two scholarly sources (ex. Journal of Marketing) or

practitioner sources (ex. Wall Street Journal) or the course textbook should be cited and

referenced. Submit the assignment as a Microsoft Word document.

Note: Your assignment will be checked for

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