Student should document their activities, record problems they may have encountered and draft answers for Discussion Forums and Assignments. In addition, the student should consider the following questions for reflection: Should firms begin their strategic planning process by setting vision and mission and then go on to analyze its environment? Or, should firms first consider their environment and then shape vision and mission around it? What are benefits and drawbacks to each approach?
Reading Assignment
To get started, thoroughly read the Syllabus for this course found on the course home page in the “General Information and Forums” section.
Maijanen, P. (2020). Teaching Strategic Management. Edward Elgar Publishing.
Meyer-Cuno, Doug. (2021, February 21). Is a vision statement important? Forbes.
Sedmak, J. (2021, March 11). What is Stakeholder Engagement, and Why is it Important for Strategic Planning?
Amanda J. Gregory, Jonathan P. Atkins, Gerald Midgley, Anthony M. Hodgson. (2020) Stakeholder identification and engagement in problem structuring interventions. European Journal of Operational Research. (283)1. 321-340. .
Optional Videos
Cascade Strategy. (2019, March 19). How to Write a Good Vision Statement. [Video] Youtube.
Girdler, A. (2019, November 6). The difference between mission and vision statement [plus examples] [Video]. YouTube.
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