To ensure we make the most of our time, I will provide a deep dive into Cognitive Dissonance Theory, one of the most influential concepts in social psychology. It perfectly illustrates how our minds resolve internal conflict.
The Core Concept: Cognitive Dissonance
Proposed by Leon Festinger in 1957, Cognitive Dissonance is the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values. This discomfort acts as a drivemuch like hungermotivating the individual to reduce the inconsistency to achieve “consonance.”
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