This question means that what what is business aur what are the ethics of business or what are the ethics of business

What type of qualities that are required to start a business such as good deal with with customers ethical behaviour etc

Unit 3 Assignment Directions: New Venture Marketing and Financing

Purpose

In this unit, you will focus on brainstorming and critiquing marketing and financial strategies for your new venture business plan. The goal is to create the best final business concept possible by researching information and ideas. This will help you effectively promote your products or services using unconventional entrepreneurial marketing strategies and understand common financing strategies.

The purpose of this assignment is to assess your mastery of the following enabling skills: Critical Thinking, Business Planning, Entrepreneurship, and Business Requirements skills. This assignment will allow you to apply unconventional entrepreneurial marketing strategies to promote your products or services and describe common financing strategies.

Task

For this assignment, complete the following tasks:

1. Using the idea you chose from Units 1 and 2, brainstorm and critique marketing ideas and financing strategies.
2. Describe traditional/common financing strategies to effectively promote products or services.
3. Present multiple unconventional ideas (34) on how to market your new venture. This is a brainstorming section, so focus on generating ideas without critiquing them.
4. Critique each of the ideas from the previous section, providing two positive and two negative aspects of each strategy.
5. Create an Excel spreadsheet with proposed total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) information for your endeavor. Create a simple table or chart to visualize that information. Paste the chart into your Word document and discuss the data.

Submission

For this assignment, you will be submitting two documents: a Word document and an Excel spreadsheet.

Setting up the paper (Word document; 46 pages):

1. Use the attached to set up this paper properly.
2. In the introduction, introduce the venture chosen in previous units.
3. In the next section, traditional/common financing strategies to effectively promote products or services.
4. In the following section, present 34 unconventional marketing strategies as applied to the businesswithout critique.
5. In the next section, critique each of the previous ideas with two positive and two negative aspects of each.
6. In the following section, discuss the TAM, SAM, and SOM as relating to your venture. Paste the chart you created in Excel and describe that data.
7. Write a summary as a conclusion.
8. Make sure to use appropriate documentation, sources, in-text citations, and a properly formatted reference section.

In an Excel Spreadsheet:

• Simple table with projected TAM, SAM and SOM data
• Chart (a pie chart or the like will work well) based on that data

Ensure that your assignment submission is supported by course materials and other scholarly resources, with all references cited both in text and in a list of full-text citation(s) for all sources used, placed at the end of the submission.

Unit 3 Assignment: Mapping Leadership: Creating an Organizational Chart for your Company

Purpose

To create an organizational chart for your employer or a familiar company, focus on the top 10 highest-ranking employees and analyze their roles in customer success, ethical/legal considerations, and sustainability.

Task

• Create an Organizational Chart:
  • Select a Company: Choose your current employer or another company you are familiar with.
  • Identify Top 10 Employees: Focus on the 10 highest-ranking employees in the organization.
  • Design the Chart: Use a software tool (e.g., Microsoft Visio, Lucidchart, PPT, Canva, or similar) to create the organizational chart, clearly showing the hierarchy and reporting relationships. IMPORTANT: Be sure to save your organization chart as a PDF file before you upload it to the classroom.
  • Utilize the below reading for clarity on what is and how to develop an organizational chart:

(2024). What is an org chart? THE ORG.

• Define the Organizations Primary Customers:
  • Identify Customers: Define who the primary customers of the organization are. Consider both external customers (e.g., consumers, clients) and internal customers (e.g., employees, stakeholders).
• Define Functions for Each Person on the Org Chart:
  • List Functions: For each of the 10 employees on the chart, define their primary functions and responsibilities within the organization.
• Explain Each Persons Role in Ensuring Customer Success:
  • Customer Success: Describe how each person contributes to ensuring customer satisfaction and success. Highlight specific actions or strategies they employ.
• Describe Ethical/Legal Considerations:
  • Ethical/Legal Aspects: Identify 2 or 3 ethical and/or legal considerations associated with each persons functions. Discuss how these considerations impact their decision-making and actions.
• Relate Functions to Environmental and Social Sustainability:
  • Sustainability: Explain how each persons functions relate to environmental and social sustainability. Consider how their roles support the organizations sustainability goals and initiatives.
• Submit Your Assignment:
  • Summary and Analysis: Using Microsoft Word, provide a brief 12-page, double-spaced summary explaining the organizational chart and your findings. Include your analysis of customer success, ethical/legal considerations, and sustainability. Be sure to include references to support your work. You may utilize sources from the classrooms Learning Resources or any scholarly external resources.

Submission

Submission Details:

• Create a presentation with all the elements listed.

• Use APA in-text citations and references throughout.

Unit 3 Assignment: Designing a Sustainability Audit Plan

Purpose

This assignment brings together core concepts from Units 1, 2, and 3 to deepen your understanding of sustainability strategy, stakeholder accountability, and audit methodology. By designing a sustainability audit plan, youll apply frameworks, assess ESG performance areas, and create tools to guide strategic decision-making within a realistic business scenario.

You will demonstrate your ability to:

• Define and scope a sustainability audit aligned with business goals
• Apply relevant sustainability frameworks and standards
• Design appropriate methods and tools for data collection
• Integrate stakeholder perspectives and ethical considerations
• Communicate a plan for presenting results to decision-makers

Associated Skills

• Strategic Planning
• Risk Management
• Change Management

Overview

Scenario: Chesapeake Innovations

You are a member of the Sustainability & Ethics Advisory Group at Chesapeake Innovations, a mid-sized technology firm headquartered in Maryland. The company specializes in designing energy-efficient building systems, smart transportation solutions, and sensor-based environmental monitoring devices. Many of its 3,000 employees have military or government backgrounds, and its client base includes federal agencies, municipal governments, and defense contractors across North America, Europe, and Asia.

Chesapeakes Global Footprint:

• Annual Revenue: ~$750 million
• Markets: North America, Europe, Greater Asia Region (Singapore, Malaysia, Japan)
• Manufacturing: Germany, Italy, Spain, Singapore, Japan
• Raw Materials: Egypt, Saudi Arabia, UAE
• Final Assembly: U.S., Japan, Singapore

As part of its mission to advance sustainability, innovation, and public service, Chesapeake has adopted the ESG (Environmental, Social, and Governance) framework and launched its ambitious Vision 2030 roadmap to embed sustainable practices across operations, supply chains, and internal functions such as HR, finance, and marketing.

However, internal audits and stakeholder feedback have revealed critical sustainability gaps:

• High Scope 2 and 3 emissions related to energy use and logistics
• Inconsistent environmental practices across global sites
• Limited ESG transparency, with few public disclosures or verified data
• Unclear sourcing protocols for critical minerals like lithium and cobalt
• Advanced practices in Europe, but lagging performance in Southeast Asia

Several key clients have begun requesting verified ESG scorecards and third-party audits as part of procurement and partnership evaluations.

Instructions

Task

As part of the Sustainability & Ethics Advisory Group, you have been asked to develop a comprehensive Sustainability Audit Plan for Chesapeake Innovations executive leadership team. The primary audience includes the Chief Sustainability Officer (CSO), Chief Operating Officer (COO), Chief Procurement Officer (CPO), and key departmental leaders from operations, HR, finance, and supply chain. Secondary audiences may include external consultants, ESG reporting teams, and public-sector clients involved in procurement evaluations.

This internal strategy document will guide performance improvement efforts and help Chesapeake prepare for:

• Third-party sustainability audits
• Investor ESG due diligence
• Client-facing ESG documentation and procurement requirements

Your plan should:

• Define the audit scope, objectives, and key performance areas
• Identify and assess Chesapeakes environmental, social, and governance (ESG) risks
• Recommend a guiding sustainability framework or standard suitable for its global operations
• Align with international best practices and relevant UN Sustainable Development Goals (SDGs)
• Provide a clear roadmap for data collection, evaluation, and reporting

Your final deliverable should be professional, actionable, and aligned with Chesapeakes Vision 2030 goalssupporting transparency, accountability, and long-term value creation across its global operations.

Evaluation Criteria:

Your assignment will be evaluated based on the Assignment Details where your plan should include the following sections:

1. Executive Summary ( page)

Summarize the purpose of the audit plan, the selected framework, and intended outcomes.

2. Chesapeake Innovations Sustainability Overview ( page)

Briefly describe the companys business model and sustainability context. Identify key industry-specific risks related to environmental, social, and governance (ESG) performance.

3. Framework Comparison and Selection (11 pages)

Begin by researching the following sustainability frameworks and standards websites:

Next, select one framework that you believe is the most appropriate for Chesapeake Innovations.

To support your selection, create a comparison matrix or summary table that evaluates at least three of the above frameworks based on the following criteria:

• Industry fit and strategic alignment
• Coverage of key risks (e.g., emissions, labor, compliance)
• Ease of implementation (e.g., resources, complexity)
• Stakeholder recognition and global credibility

Conclude this section by clearly justifying your chosen framework based on your analysis. Explain how it aligns with Chesapeake Innovations’ sustainability priorities and organizational context.

4. SDG Alignment and Ethical Decision-Making (1 page)

Identify at least two United Nations Sustainable Development Goals (SDGs) that the audit plan supports. Explain how the chosen framework and your audit priorities align with these SDGs. Connect this to ethical decision-making strategies from Unit 2.

5. Preliminary Audit Planning (1 page)

Develop a high-level outline for how Chesapeake Innovations could begin its sustainability audit. This is not a full implementation plan, but an early-stage planning document that highlights key priorities and design considerations to ensure the audit supports long-term sustainability and operational resilience.

Your outline should address the following components:

• Audit Focus Areas: Based on Chesapeakes Vision 2030 goals, which core areas should the audit prioritize (e.g., environmental impact, labor practices, governance, emissions, supply chain practices)?
• Top 3 Performance Areas to Evaluate: Identify three specific ESG-related issues where Chesapeake should concentrate its assessment efforts. These should reflect the companys risk exposure, stakeholder expectations, or areas of strategic importance.
• Information Sources: Describe the types of data or information that may be gathered to support the audit (e.g., internal reports, supplier disclosures, utility usage, employee feedback).
• Key Roles or Departments: Identify the internal teams or departments likely to be involved in collecting data, overseeing the audit, and driving sustainability improvements.
• Scenario Planning and Business Continuity Considerations: Briefly explain how this audit could help Chesapeake prepare for future risks, such as regulatory shifts, supply chain disruptions, or environmental challenges. What types of what-if planning or resilience measures should be built into the audit?
• Communication Strategy: Propose one or two strategies Chesapeake could use to keep internal or external stakeholders informed throughout the audit process. Consider methods that support transparency, engagement, and alignment across global operations.

6. Conclusion and Recommendations ( page)

Summarize key takeaways and suggest next steps to build Chesapeakes internal audit capacity.

Unit 3 Assignment Directions: New Venture Marketing and Financing

Purpose

In this unit, you will focus on brainstorming and critiquing marketing and financial strategies for your new venture business plan. The goal is to create the best final business concept possible by researching information and ideas. This will help you effectively promote your products or services using unconventional entrepreneurial marketing strategies and understand common financing strategies.

The purpose of this assignment is to assess your mastery of the following enabling skills: Critical Thinking, Business Planning, Entrepreneurship, and Business Requirements skills. This assignment will allow you to apply unconventional entrepreneurial marketing strategies to promote your products or services and describe common financing strategies.

Task

For this assignment, complete the following tasks:

1. Using the idea you chose from Units 1 and 2, brainstorm and critique marketing ideas and financing strategies.
2. Describe traditional/common financing strategies to effectively promote products or services.
3. Present multiple unconventional ideas (34) on how to market your new venture. This is a brainstorming section, so focus on generating ideas without critiquing them.
4. Critique each of the ideas from the previous section, providing two positive and two negative aspects of each strategy.
5. Create an Excel spreadsheet with proposed total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) information for your endeavor. Create a simple table or chart to visualize that information. Paste the chart into your Word document and discuss the data.

Submission

For this assignment, you will be submitting two documents: a Word document and an Excel spreadsheet.

Setting up the paper (Word document; 46 pages):

1. Use the attached to set up this paper properly.
2. In the introduction, introduce the venture chosen in previous units.
3. In the next section, traditional/common financing strategies to effectively promote products or services.
4. In the following section, present 34 unconventional marketing strategies as applied to the businesswithout critique.
5. In the next section, critique each of the previous ideas with two positive and two negative aspects of each.
6. In the following section, discuss the TAM, SAM, and SOM as relating to your venture. Paste the chart you created in Excel and describe that data.
7. Write a summary as a conclusion.
8. Make sure to use appropriate documentation, sources, in-text citations, and a properly formatted reference section.

In an Excel Spreadsheet:

• Simple table with projected TAM, SAM and SOM data
• Chart (a pie chart or the like will work well) based on that data

Ensure that your assignment submission is supported by course materials and other scholarly resources, with all references cited both in text and in a list of full-text citation(s) for all sources used, placed at the end of the submission.