1- Which sociocultural factors have affected KFCs global expansion?
2- Compare KFCs growth strategies in the United States, China and Saudi Arabia.
3- Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?
1- Targeting strategies determine how broadly or narrowly a company focuses its marketing efforts. Critically examine why choosing the right targeting strategy is essential for Saudi businesses (examples from local market) operating in diverse consumer markets.
2- Taking examples from the local market, critically evaluate the role of cultural insights in shaping effective market research in Saudi Arabia.
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