This question means that what what is business aur what are the ethics of business or what are the ethics of business

What type of qualities that are required to start a business such as good deal with with customers ethical behaviour etc

Unit 3 Assignment Directions: New Venture Marketing and Financing

Purpose

In this unit, you will focus on brainstorming and critiquing marketing and financial strategies for your new venture business plan. The goal is to create the best final business concept possible by researching information and ideas. This will help you effectively promote your products or services using unconventional entrepreneurial marketing strategies and understand common financing strategies.

The purpose of this assignment is to assess your mastery of the following enabling skills: Critical Thinking, Business Planning, Entrepreneurship, and Business Requirements skills. This assignment will allow you to apply unconventional entrepreneurial marketing strategies to promote your products or services and describe common financing strategies.

Task

For this assignment, complete the following tasks:

1. Using the idea you chose from Units 1 and 2, brainstorm and critique marketing ideas and financing strategies.
2. Describe traditional/common financing strategies to effectively promote products or services.
3. Present multiple unconventional ideas (34) on how to market your new venture. This is a brainstorming section, so focus on generating ideas without critiquing them.
4. Critique each of the ideas from the previous section, providing two positive and two negative aspects of each strategy.
5. Create an Excel spreadsheet with proposed total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) information for your endeavor. Create a simple table or chart to visualize that information. Paste the chart into your Word document and discuss the data.

Submission

For this assignment, you will be submitting two documents: a Word document and an Excel spreadsheet.

Setting up the paper (Word document; 46 pages):

1. Use the attached to set up this paper properly.
2. In the introduction, introduce the venture chosen in previous units.
3. In the next section, traditional/common financing strategies to effectively promote products or services.
4. In the following section, present 34 unconventional marketing strategies as applied to the businesswithout critique.
5. In the next section, critique each of the previous ideas with two positive and two negative aspects of each.
6. In the following section, discuss the TAM, SAM, and SOM as relating to your venture. Paste the chart you created in Excel and describe that data.
7. Write a summary as a conclusion.
8. Make sure to use appropriate documentation, sources, in-text citations, and a properly formatted reference section.

In an Excel Spreadsheet:

• Simple table with projected TAM, SAM and SOM data
• Chart (a pie chart or the like will work well) based on that data

Ensure that your assignment submission is supported by course materials and other scholarly resources, with all references cited both in text and in a list of full-text citation(s) for all sources used, placed at the end of the submission.

Unit 3 Assignment: Mapping Leadership: Creating an Organizational Chart for your Company

Purpose

To create an organizational chart for your employer or a familiar company, focus on the top 10 highest-ranking employees and analyze their roles in customer success, ethical/legal considerations, and sustainability.

Task

• Create an Organizational Chart:
  • Select a Company: Choose your current employer or another company you are familiar with.
  • Identify Top 10 Employees: Focus on the 10 highest-ranking employees in the organization.
  • Design the Chart: Use a software tool (e.g., Microsoft Visio, Lucidchart, PPT, Canva, or similar) to create the organizational chart, clearly showing the hierarchy and reporting relationships. IMPORTANT: Be sure to save your organization chart as a PDF file before you upload it to the classroom.
  • Utilize the below reading for clarity on what is and how to develop an organizational chart:

(2024). What is an org chart? THE ORG.

• Define the Organizations Primary Customers:
  • Identify Customers: Define who the primary customers of the organization are. Consider both external customers (e.g., consumers, clients) and internal customers (e.g., employees, stakeholders).
• Define Functions for Each Person on the Org Chart:
  • List Functions: For each of the 10 employees on the chart, define their primary functions and responsibilities within the organization.
• Explain Each Persons Role in Ensuring Customer Success:
  • Customer Success: Describe how each person contributes to ensuring customer satisfaction and success. Highlight specific actions or strategies they employ.
• Describe Ethical/Legal Considerations:
  • Ethical/Legal Aspects: Identify 2 or 3 ethical and/or legal considerations associated with each persons functions. Discuss how these considerations impact their decision-making and actions.
• Relate Functions to Environmental and Social Sustainability:
  • Sustainability: Explain how each persons functions relate to environmental and social sustainability. Consider how their roles support the organizations sustainability goals and initiatives.
• Submit Your Assignment:
  • Summary and Analysis: Using Microsoft Word, provide a brief 12-page, double-spaced summary explaining the organizational chart and your findings. Include your analysis of customer success, ethical/legal considerations, and sustainability. Be sure to include references to support your work. You may utilize sources from the classrooms Learning Resources or any scholarly external resources.

Submission

Submission Details:

• Create a presentation with all the elements listed.

• Use APA in-text citations and references throughout.

Unit 3 Assignment: Designing a Sustainability Audit Plan

Purpose

This assignment brings together core concepts from Units 1, 2, and 3 to deepen your understanding of sustainability strategy, stakeholder accountability, and audit methodology. By designing a sustainability audit plan, youll apply frameworks, assess ESG performance areas, and create tools to guide strategic decision-making within a realistic business scenario.

You will demonstrate your ability to:

• Define and scope a sustainability audit aligned with business goals
• Apply relevant sustainability frameworks and standards
• Design appropriate methods and tools for data collection
• Integrate stakeholder perspectives and ethical considerations
• Communicate a plan for presenting results to decision-makers

Associated Skills

• Strategic Planning
• Risk Management
• Change Management

Overview

Scenario: Chesapeake Innovations

You are a member of the Sustainability & Ethics Advisory Group at Chesapeake Innovations, a mid-sized technology firm headquartered in Maryland. The company specializes in designing energy-efficient building systems, smart transportation solutions, and sensor-based environmental monitoring devices. Many of its 3,000 employees have military or government backgrounds, and its client base includes federal agencies, municipal governments, and defense contractors across North America, Europe, and Asia.

Chesapeakes Global Footprint:

• Annual Revenue: ~$750 million
• Markets: North America, Europe, Greater Asia Region (Singapore, Malaysia, Japan)
• Manufacturing: Germany, Italy, Spain, Singapore, Japan
• Raw Materials: Egypt, Saudi Arabia, UAE
• Final Assembly: U.S., Japan, Singapore

As part of its mission to advance sustainability, innovation, and public service, Chesapeake has adopted the ESG (Environmental, Social, and Governance) framework and launched its ambitious Vision 2030 roadmap to embed sustainable practices across operations, supply chains, and internal functions such as HR, finance, and marketing.

However, internal audits and stakeholder feedback have revealed critical sustainability gaps:

• High Scope 2 and 3 emissions related to energy use and logistics
• Inconsistent environmental practices across global sites
• Limited ESG transparency, with few public disclosures or verified data
• Unclear sourcing protocols for critical minerals like lithium and cobalt
• Advanced practices in Europe, but lagging performance in Southeast Asia

Several key clients have begun requesting verified ESG scorecards and third-party audits as part of procurement and partnership evaluations.

Instructions

Task

As part of the Sustainability & Ethics Advisory Group, you have been asked to develop a comprehensive Sustainability Audit Plan for Chesapeake Innovations executive leadership team. The primary audience includes the Chief Sustainability Officer (CSO), Chief Operating Officer (COO), Chief Procurement Officer (CPO), and key departmental leaders from operations, HR, finance, and supply chain. Secondary audiences may include external consultants, ESG reporting teams, and public-sector clients involved in procurement evaluations.

This internal strategy document will guide performance improvement efforts and help Chesapeake prepare for:

• Third-party sustainability audits
• Investor ESG due diligence
• Client-facing ESG documentation and procurement requirements

Your plan should:

• Define the audit scope, objectives, and key performance areas
• Identify and assess Chesapeakes environmental, social, and governance (ESG) risks
• Recommend a guiding sustainability framework or standard suitable for its global operations
• Align with international best practices and relevant UN Sustainable Development Goals (SDGs)
• Provide a clear roadmap for data collection, evaluation, and reporting

Your final deliverable should be professional, actionable, and aligned with Chesapeakes Vision 2030 goalssupporting transparency, accountability, and long-term value creation across its global operations.

Evaluation Criteria:

Your assignment will be evaluated based on the Assignment Details where your plan should include the following sections:

1. Executive Summary ( page)

Summarize the purpose of the audit plan, the selected framework, and intended outcomes.

2. Chesapeake Innovations Sustainability Overview ( page)

Briefly describe the companys business model and sustainability context. Identify key industry-specific risks related to environmental, social, and governance (ESG) performance.

3. Framework Comparison and Selection (11 pages)

Begin by researching the following sustainability frameworks and standards websites:

Next, select one framework that you believe is the most appropriate for Chesapeake Innovations.

To support your selection, create a comparison matrix or summary table that evaluates at least three of the above frameworks based on the following criteria:

• Industry fit and strategic alignment
• Coverage of key risks (e.g., emissions, labor, compliance)
• Ease of implementation (e.g., resources, complexity)
• Stakeholder recognition and global credibility

Conclude this section by clearly justifying your chosen framework based on your analysis. Explain how it aligns with Chesapeake Innovations’ sustainability priorities and organizational context.

4. SDG Alignment and Ethical Decision-Making (1 page)

Identify at least two United Nations Sustainable Development Goals (SDGs) that the audit plan supports. Explain how the chosen framework and your audit priorities align with these SDGs. Connect this to ethical decision-making strategies from Unit 2.

5. Preliminary Audit Planning (1 page)

Develop a high-level outline for how Chesapeake Innovations could begin its sustainability audit. This is not a full implementation plan, but an early-stage planning document that highlights key priorities and design considerations to ensure the audit supports long-term sustainability and operational resilience.

Your outline should address the following components:

• Audit Focus Areas: Based on Chesapeakes Vision 2030 goals, which core areas should the audit prioritize (e.g., environmental impact, labor practices, governance, emissions, supply chain practices)?
• Top 3 Performance Areas to Evaluate: Identify three specific ESG-related issues where Chesapeake should concentrate its assessment efforts. These should reflect the companys risk exposure, stakeholder expectations, or areas of strategic importance.
• Information Sources: Describe the types of data or information that may be gathered to support the audit (e.g., internal reports, supplier disclosures, utility usage, employee feedback).
• Key Roles or Departments: Identify the internal teams or departments likely to be involved in collecting data, overseeing the audit, and driving sustainability improvements.
• Scenario Planning and Business Continuity Considerations: Briefly explain how this audit could help Chesapeake prepare for future risks, such as regulatory shifts, supply chain disruptions, or environmental challenges. What types of what-if planning or resilience measures should be built into the audit?
• Communication Strategy: Propose one or two strategies Chesapeake could use to keep internal or external stakeholders informed throughout the audit process. Consider methods that support transparency, engagement, and alignment across global operations.

6. Conclusion and Recommendations ( page)

Summarize key takeaways and suggest next steps to build Chesapeakes internal audit capacity.

Unit 3 Assignment Directions: New Venture Marketing and Financing

Purpose

In this unit, you will focus on brainstorming and critiquing marketing and financial strategies for your new venture business plan. The goal is to create the best final business concept possible by researching information and ideas. This will help you effectively promote your products or services using unconventional entrepreneurial marketing strategies and understand common financing strategies.

The purpose of this assignment is to assess your mastery of the following enabling skills: Critical Thinking, Business Planning, Entrepreneurship, and Business Requirements skills. This assignment will allow you to apply unconventional entrepreneurial marketing strategies to promote your products or services and describe common financing strategies.

Task

For this assignment, complete the following tasks:

1. Using the idea you chose from Units 1 and 2, brainstorm and critique marketing ideas and financing strategies.
2. Describe traditional/common financing strategies to effectively promote products or services.
3. Present multiple unconventional ideas (34) on how to market your new venture. This is a brainstorming section, so focus on generating ideas without critiquing them.
4. Critique each of the ideas from the previous section, providing two positive and two negative aspects of each strategy.
5. Create an Excel spreadsheet with proposed total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) information for your endeavor. Create a simple table or chart to visualize that information. Paste the chart into your Word document and discuss the data.

Submission

For this assignment, you will be submitting two documents: a Word document and an Excel spreadsheet.

Setting up the paper (Word document; 46 pages):

1. Use the attached to set up this paper properly.
2. In the introduction, introduce the venture chosen in previous units.
3. In the next section, traditional/common financing strategies to effectively promote products or services.
4. In the following section, present 34 unconventional marketing strategies as applied to the businesswithout critique.
5. In the next section, critique each of the previous ideas with two positive and two negative aspects of each.
6. In the following section, discuss the TAM, SAM, and SOM as relating to your venture. Paste the chart you created in Excel and describe that data.
7. Write a summary as a conclusion.
8. Make sure to use appropriate documentation, sources, in-text citations, and a properly formatted reference section.

In an Excel Spreadsheet:

• Simple table with projected TAM, SAM and SOM data
• Chart (a pie chart or the like will work well) based on that data

Ensure that your assignment submission is supported by course materials and other scholarly resources, with all references cited both in text and in a list of full-text citation(s) for all sources used, placed at the end of the submission.

Unit 7 Assignment Directions: Innovative Ventures: Crafting a Winning Pitch for Your New Company

Purpose

The purpose of this assignment is to create a compelling infographic for a new company you want to establish. This exercise will help you articulate your business idea, define your value proposition, and outline key strategies for success. By completing this assignment, you will develop essential skills in business planning, technology application, and ethical considerations.

Task

• Describe Your Overall Value Proposition and Revenue Generation:
  • Clearly articulate the unique value your company will offer to its customers.
  • Explain how your business will generate revenue, including pricing strategies, sales channels, and revenue models.
• Define the Companys Primary Customers and Engagement Strategies:
  • Identify your target customer segments and describe their characteristics.
  • Outline how you will engage with these customers, including marketing strategies, customer service approaches, and retention tactics.
• Define Your Companys Legal Structure:
  • Choose a legal structure for your company (e.g., sole proprietorship, partnership, corporation, LLC).
  • Explain why you have selected this structure, considering factors such as liability, taxation, and operational flexibility.
• Describe How You Will Apply Business Technologies:
  • Identify the key technologies you will use to support your business operations (e.g., CRM systems, e-commerce platforms, AI tools).
  • Explain how these technologies will position your company for success by improving efficiency, enhancing customer experience, and driving innovation.
• Describe How Your Company Will Apply Ethical and ESG Principles:
  • Outline your companys commitment to ethical practices and ESG (Environmental, Social, and Governance) principles.
  • Discuss specific initiatives or policies you will implement to promote sustainability, social responsibility, and good governance.
• Describe How You Will Staff Your Company:
  • Identify the key business functions that must be filled immediately (e.g., marketing, operations, finance, technology).
  • Explain your staffing strategy, including how you will attract, hire, and retain top talent to support your companys growth.
• Design tips for your infographic:
  • Use a clear visual hierarchy with main sections and subsections
  • Include a brief introduction explaining the purpose
  • Use icons, charts, or diagrams to represent key concepts
  • Limit text to essential points
  • Use a consistent color scheme and typography
  • Ensure all text is legible when printed on standard paper
    • Review the

Submission

• An Infographic

• 12-page summary of the infographic

• 1 page reference cited

Unit 7 Assignment Directions: Business Plan Presentation

Purpose

Through this course, you created a comprehensive business plan and had input from your classmates and professor to perfect it. This units session is designed to allow you to present your final, polished business plan.

Participating in this assignment will allow you to demonstrate critical thinking, business planning, entrepreneurship, writing, presentation, entrepreneurship, professionalism, interpersonal communication, business requirements, detail orientation, and marketing.

Task

For this assignment, utilize the Business Plan that you submitted in Unit 5 and integrate your professors input on that project and your classmates input from Unit 6 discussions.

In addition to the readings from Units 26, use this weeks readings and videos that detail how to develop a narrative and business pitch to create a presentation of your business plan with a pitch. In a 15- to 20-slide NARRATED PowerPoint presentation, address the following prompts and include a detailed notes section for each slide.

• Slide 1: Title Slide
• Slide 2: Introduce the assignment/topics of the presentation.
• Slides 3-4: Briefly describe your business, integrating aspects of narrative. Be sure to describe the problem/solution.
• Slide 5-6: Present your mission, vision, and goals for your venture.
• Slide 7: Briefly describe the analysis of your ventures market.
• Slide 8: Briefly describe and assess your competitors.
• Slide 9: Present a unique marketing strategy to promote your venture.
• Slide 10-11: Briefly describe your operating plan.
• Slide 12-13: Describe your financial plan in a way that explains how your venture will make money.
• Slide 14: Conclude with your polished pitch that could be used for networking and for gaining investors.
• Slide 15: Conclusion/Summary

Ensure detailed notes section on each slide and the use in-text citations and a list of full-text citations for all sources used. Your presentation may be numbered differently though it must include all the above elements and not exceed 20 slides.

• What kind of plan would you suggest that your peer put in place to prevent poor decisions in the future? Share the reasons for your suggestions.

The common-size financial statements can be either vertical or horizontal analysis statements. In either case, the intent is to take a base metric and express the other metrics in the financial statements as a percentage of this base number. Your analysis of the common size financial statement should be succinct and clearly define the components and metrics that are to be applied to successfully assess the financial statement.

Research the topic of common size financial statements. Present, describe and illustrate the use of vertical analyses. Form numerical examples to clarify your points.

Write a five to seven page APA report not including title and reference pages answering the questions below. Do not just answer the questions, but use the questions to formulate your report. Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy.

Questions to be answered in your report:

Write a report that outlines the topics

• Present, describe and illustrate the use of horizontal analyses. Form numerical examples to clarify your points. Form clear conclusions on the value gained from the analysis.
• Present, describe and illustrate the use of vertical analyses. Form numerical examples using two comparative companies. Form clear conclusion on the value gained from the analysis.

Requirements of the Assignment:

• All papers must follow all APA requirements including an abstract. (10% deduction if not)
• All papers must have a reference page. The textbook is an acceptable source.
• Body of the paper 5 -7 pages, no more or less.
• Title page, and reference pages are required. However, they do not count towards any page count.
• Writing should reflect an understanding of the chapters basic concepts, thorough research, and logic and critical thinking skills.
• The introduction is attention getting with sufficient background information to establish the topic and a clear thesis statement.
• The conclusion summarizes the main points and leaves the reader with a strong comprehension of the papers significance and the authors understanding.
• Grammatically correct – No spelling, grammar, or mechanics errors.
• Do not use the first person. (10% deduction if used)
• Do not use AI, and it needs to pass GPTZero