Category: Business

These are the deliverables needed:

Deliverables

-Research-based explanation of the role and importance of marketing strategy

-Alignment of marketing strategy with organizational values, ethics, and culture

-Identification of people-related advantages and disadvantages of operating virtually

-Validation that marketing priorities support sustainable, ethical organizational growth

The virtual business is called Leadership Coaching 101, virtual coaching business that helps individuals build confidence in their business endeavors. This portion focuses on marketing strategy and my main goal as the Director of Human Resources is to explain marketing strategy and how it aligns with our organizational values (mentioned above in deliverables).

What I have so far, please continue writing in this tone:

What is Marketing Strategy

Marketing strategy is how a company competes in their specific market. It acts as a roadmap of how an organization will attract and retain clientele to gain competitive advantage. The implication of action towards this competition. This is also the portion of the business where

Purpose of Competing

Because of factors such as global pandemics, climate change and artificial intelligence, marketing has become more important than ever in business. At least 60% of marketing leaders have stated that theyve increased the importance of marketing from 2020-2022 (Aaker & Moorman, 2024).

Organizational Values, Ethics and Cultures Alignment with Marketing Strategy

People-Related Advantages and Disadvantages of Operating Virtually

How Marketing Priorities Support Sustainable, Ethical Organizational Growth

Overview

Analyzing the financial performance of a company is crucial for any business at any given point of time, but especially when the company is heading in a new direction.

You are aware the health and beauty company you work for has made the strategic decision to move to a triple-bottom-line-focused business model. You have already collaborated with various departments within your organization to understand their perspectives.

Now you will review the current financial performance of your organization and evaluate whether the operational plan aligns with key performance indicators of the finance department.

Prompt

Using the financial records of the health and beauty company that you work for, as well as the financial records of the company you chose in Module One, create a consulting report outlining the following criteria:

1. Explain the key financial performance indicators and the reasons why various stakeholders would be most interested in them.
   1. Use the Questions to consider within the health and beauty financial records and common financial ratios for guidance to support your rationale. Include the following stakeholders in your response:
      1. Employees
      2. Shareholders
      3. Community groups
2. Explain additional key financial line items related to triple bottom line that are required to measure cost. Consider the financial records you chose in Module One and support your rationale.

Supporting Material

Financial records of the health and beauty company you work at

Financial records of the company you chose in Module One

1. Balance sheet of your chosen company
2. Cash flow statement of your chosen company
3. Income statement of your chosen company

List of global companies provided in Module One

Familiarity with the basic concepts of change management and the learning organization, and developing an awareness of your own individual values and vision, is important to your growth as a change agent and leader. Throughout this course, you will build on your understanding of these basic concepts and skills as you integrate them into your work.Y

our project proposal is the first deliverable you will provide for your client so they can understand the goal and purpose of the project and the scope of your work with them. Your project proposal should have these sections:

• Project Objective.
  • Provide a clear and succinct statement of the project objective.
• Background of Organization.
  • Identify the main contact and the role of that contact in the organization and for the change project.
  • Include a brief history of the client organization, what they do, and why they are in need of change management support.
• Project Summary.
  • Describe your project. What is the change needed?
  • Outline the scope of your project and what you will be doing for the client.
  • Identify stakeholders and sponsors.
  • State goals and objectives.
• Project Timeline.
  • Explain how you will be meeting with your client organization.
  • Identify how often you will be meeting with your client.
  • Create a timeline that you can provide for your client so they will understand what’s going to happen.
  • Your submission should meet the following requirements:
    • Written communication: Write in complete sentences that are free from errors that detract from the overall message. Communicate in an exemplary and professional manner through clear, concise, well-organized, and grammatically correct writing.
    • Font: Arial, 12 point.
    • Page length: 1-2 pages.
    • Citations: Include complete citations of any sources you use. Review for more information on how to cite your sources.

You are required to complete the entire COMP30026 Business Intelligence and Analytics case study professionally and in full, using the following Kaggle dataset as the primary data source:

This dataset contains car sales information such as selling prices, brands, models, transmission types, mileage, colors, body types, and regional details. It is suitable for building a comprehensive Business Intelligence and Predictive Analytics solution.

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1. PROJECT OBJECTIVE

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Develop a complete Business Intelligence and Analytics solution for AutoSphere Oman, a fictional automotive company operating across Oman. The goal is to analyze vehicle sales data and use dashboards and predictive analytics to support strategic business decisions.

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2. REQUIRED DELIVERABLES

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Please prepare and submit the following files:

1. Report in Microsoft Word (.docx)

2. Report in PDF format (.pdf)

3. Power BI dashboard file (.pbix)

4. Cleaned dataset in Excel (.xlsx)

5. Cleaned dataset in CSV (.csv)

6. PowerPoint presentation (.pptx)

7. Final organized project folder containing all deliverables

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3. REPORT REQUIREMENTS

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– Minimum 2,000 words

– Written in professional academic English

– Font: Calibri, Size 12

– Headings: Font Size 14, Bold, and Underlined

– Referencing Style: APA 7th Edition

The report must include:

– Title Page

– Table of Contents

– List of Figures

– List of Tables

– Page Numbers

– References

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4. REPORT STRUCTURE

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1. Introduction

2. Existing Business Process and Problem Statement

3. Comparative Study of Two Real BI Implementations

4. Data Collection and Data Analysis

5. Proposed Business Intelligence Framework

6. CostBenefit and ROI Analysis

7. Challenges and Recommendations

8. Conclusion

9. References

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5. SECTION DETAILS

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1. Introduction

– Introduce AutoSphere Oman and its business operations.

– Explain the importance of Business Intelligence and Analytics.

– State the objectives of the project.

– Briefly describe the dataset used.

2. Existing Business Process and Problem Statement

– Describe the current fragmented systems.

– Explain issues in sales, inventory, service, and marketing.

– Present an As-Is Process Diagram.

3. Comparative Study

– Compare two companies that successfully use BI:

– Toyota Motor Corporation

– Tesla, Inc.

– Discuss:

– Data Governance

– Ethical Analytics

– Privacy and Security

– Include a comparison table.

4. Data Collection and Data Analysis

– Download and clean the Kaggle dataset.

– Explain all important columns.

– Perform exploratory data analysis.

– Create at least four dashboards.

– Develop a predictive analytics dashboard to forecast future sales.

5. Proposed Business Intelligence Framework

– Design a complete BI architecture including:

– Data Sources

– ETL Process

– Data Warehouse

– Analytics Layer

– Dashboards

– End Users

6. CostBenefit and ROI Analysis

– Estimate implementation costs and expected benefits.

– Calculate ROI using:

ROI = ((Benefits – Costs) / Costs) 100

7. Challenges and Recommendations

– Discuss implementation barriers and risks.

– Provide practical recommendations.

8. Conclusion

– Summarize the overall findings and expected business impact.

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6. DATA CLEANING REQUIREMENTS

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Perform full data preparation, including:

– Removing duplicates

– Handling missing values

– Correcting inconsistent data

– Converting data types

– Treating outliers where necessary

Document all cleaning steps in the report.

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7. POWER BI REQUIREMENTS

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Create the following DAX measures:

– Total Revenue

– Total Units Sold

– Average Selling Price

– Total Brands

– Total Models

– Forecasted Sales

– Customer Retention Proxy

– Inventory Turnover Proxy

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8. REQUIRED DASHBOARDS

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Dashboard 1: Executive Sales Overview

– Total Revenue

– Total Units Sold

– Average Selling Price

– Monthly Sales Trend

– Top 10 Brands

– Sales by Region

Dashboard 2: Product and Inventory Analysis

– Best-Selling Models

– Sales by Body Type

– Transmission Analysis

– Color Preferences

Dashboard 3: Customer and Service Insights

– Simulated Customer Retention Rate

– Delayed Service Customers

– Customer Segmentation

Dashboard 4: Predictive Analytics Dashboard

– Sales Forecast for the Next 12 Months

– Trend Analysis

– Confidence Intervals

Dashboard 5 (Optional for Higher Quality): ROI Dashboard

– Estimated Savings

– ROI Percentage

– Payback Period

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9. PREDICTIVE ANALYTICS

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Use Power BI Forecasting or a time series model to predict vehicle sales for the next 12 months.

Provide:

– Forecast chart

– Interpretation of results

– Strategic recommendations

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10. POWERPOINT PRESENTATION

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Prepare a professional presentation with 12 to 15 slides.

Suggested Slide Structure:

1. Title Slide

2. Company Background

3. Problem Statement

4. Comparative Study

5. Dataset Overview

6. Data Cleaning Process

7. Dashboard 1

8. Dashboard 2

9. Dashboard 3

10. Predictive Analytics Dashboard

11. Proposed BI Framework

12. ROI Analysis

13. Challenges

14. Recommendations

15. Conclusion

Include screenshots from Power BI.

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11. EXPECTED BUSINESS INSIGHTS

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The analysis should identify:

– Highest-performing brands

– Best-selling vehicle models

– Regional sales differences

– Forecasted future sales

– Opportunities to improve inventory allocation

– Opportunities to increase customer retention

– Financial viability of the BI solution

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12. FINAL PROJECT FOLDER STRUCTURE

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COMP30026_AutoSphere_Oman/

Report.docx

Report.pdf

Presentation.pptx

AutoSphere_BI_Dashboard.pbix

Cleaned_Car_Sales_Data.xlsx

Cleaned_Car_Sales_Data.csv

References/

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13. QUALITY REQUIREMENTS

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The completed project must:

– Be academically rigorous and professionally written

– Be free from grammar and formatting errors

– Include relevant tables, charts, and diagrams

– Fully satisfy all case study requirements

– Be ready for submission and presentation

– Be of a quality suitable for achieving full marks

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14. IMPORTANT NOTES

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– Use only the specified Kaggle dataset.

– Adapt all findings to the AutoSphere Oman case study.

– Ensure all source files remain editable.

– Verify that all Power BI visuals and calculations work correctly.

– Deliver the project as a complete and organized package ready for submission.

I’ve included requirements. If citations are used they should be limited to 2.

All students from this class (Section 102, OM) are required to prepare and submit an individual 250-word self-reflection critically reflecting on their Operations Management Group Assignment and Group Presentation.

• Write the introduction to your proposed study (TheRole of Compliance Programs and Data Analytics in Preventing ControlledSubstance Diversion in Healthcare Organizations )
• Include one paragraph each for the research problem, the related literature about this problem (literature review can contain more than one paragraph), the deficiencies in the literature, and the audiences that will potentially find the study of interest. Then write a purpose statement and statement of the problem that coincides with the introduction. Make sure the paragraphs are concise and to the point.
• Requirement: APA format. A minimum of three pages of text double-spaced.

Q1. One emerging issue not discussed in the text is ESG (Environment, Social and Governance). ESG is becoming an increasingly important measure for financial investors. Often, financial investors (including private equity investors) will require companies to meet certain ESG metrics. However, ESG is also politically under attack, so some companies are using a different vocabulary. For example, Macy’s Department Store focuses on People, Community and Planet (see this – optional). But other companies, like Walmart, continue to use it. In Module 12 we asked whether Walmart is doing enough for its workers. In this discussion board, I want you to visit Walmart’s and, in just one or two sentences, state whether you think Walmart’s shared values illustrate a strong commitment to social responsibility.

Q2:

In step 4, you watched Elon Musk explain climate change and defend a carbon tax (if you missed it, click ). He basically said that carbon emissions is a negative externality in need of a solution, and a carbon tax provides the solution. Let’s suppose Musk is correct. Which moral theory (utilitarian, Kantian, Virtue Ethics, Human Rights) do you think best supports his argument? (There is more than one correct answer, but some theories fit his argument better than others).

NO AI USE PLEASE

• Analyze the contributions of one individual from each of the following systems of psychological thought: empiricism, rationalism, and naturalism.
  • Who was the individual?
  • What did they contribute?
  • How did their contribution impact the field of psychology?
• Examine how changes to psychology brought by empiricism, rationalism, and naturalism led to humanitarian reform.
  • What changes occurred in the way research in psychology was conducted?
  • What changes occurred in humanitarian reform?
  • How did the contributions from empiricism, rationalism, and naturalism lead to humanitarian reform?
• Explain how humanitarian reform has impacted modern mental health treatment.

6 pages. Include title and reference page. APA format Citations must match.

7 References within 3 years. Citations must match references and be relevant.

All students from this class (Section 102, OM) are required to prepare and submit an individual 250-word self-reflection critically reflecting on their Operations Management Group Assignment and Group Presentation by midnight,