Category: Marketing

Write a one-page, single-spaced summary of the interview. It should include a brief summary of the interview, what you learned from the interview, how it is relevant to topics covered in class, and two questions you would ask the interviewee that were not covered in the interview.

1. Narrow Your Target (The “Niche” Effect)

The biggest mistake in marketing is trying to appeal to everyone. If you speak to everyone, you resonate with no one.

Develop a “Buyer Persona”: Don’t just list demographics (age/location). Focus on psychographics: What keeps your customer awake at 2:00 AM? What are their fears, and how does your product alleviate them?

Identify the “Dream 100”: Make a list of the 100 people or platforms that already have the attention of your ideal customers and find ways to collaborate with them.

2. Master the “Value-First” Content Strategy

Modern consumers have high “ad-blindness.” You must provide value before you ask for a sale.

The 80/20 Rule: 80% of your content should educate, entertain, or inspire; only 20% should be a direct pitch.

Educational Marketing: If you sell a product, teach people how to solve a related problem for free. This builds authority and reciprocity.

3. Optimize the Marketing Funnel

Think of your marketing as a journey, not a single event. You need to address every stage:

Top of Funnel (Awareness): Using SEO, social media, and PR to get discovered.

Middle of Funnel (Consideration): Using email newsletters, webinars, or case studies to build trust.

Bottom of Funnel (Conversion): Using limited-time offers, testimonials, and clear “Call to Actions” (CTAs) to close the deal.

4. Leverage Social Proof & Authority

People buy what other people are buying.

UGC (User-Generated Content): Encourage customers to share photos or videos of your product. It is 8.7x more impactful than brand-created content.

Case Studies: Don’t just say you’re good; show the math.

“We helped Client X increase revenue by 40% in 90 days” is infinitely better than “We provide great consulting.”

5. Data-Driven Iteration

Marketing without tracking is just expensive guessing.

A/B Testing: Never run just one ad. Run two with different headlines. Let the data tell you which one wins.

Focus on CAC vs. LTV: * Customer Acquisition Cost (CAC): How much you spend to get one customer.

Lifetime Value (LTV): How much that customer spends with you over years.

Goal: Your LTV should ideally be 3 times your CAC.

Couple questions can make up anything fr Need help

Standards and Rubric for Report 2

Follow these standards for this assignment.

Report 2 (up to 60 points)

Filename to use: <Lastname_Report_2.docx>

Visit the Raleys website at www.raleys.com. Return to the site as many times as

you wish so that you get a full sense of how this company operates online.

Focus entirely on the retail environment Raleys creates on its site.

Focus on the merchandising techniques used to encourage consumer

buying

.

Ask yourself:

o

How does Raleys emulate an in-store shopping experience for viewers

of this site? Consider graphics, arrangements of content, displays, and

colors. How is featured merchandise presented?

o

How navigable is this site? How well are things (as though signage in

the store) labeled? How easy is it for shoppers to find what they want

in a reasonable amount of time?

o

What particular aspects of this help helpor hindershoppers?

Answer this question in a 2 1/2 page paper double typed. The company we chose was Lululemon.

Financial Analysis: Recap the financial statement (revenue, expenses, profit margins), stock price/market cap and any core strengths/weaknesses. Seek to find key performance indicators (KPIs) such as RoI, CAC, Net Churn, and LTV. Identify ways to leverage the balance sheet for growth or other opportunities for cost optimization.

No AI use: The strongest business analysis papers and team presentations consistently demonstrate original insight, critical thinking, creativity, and strategic reasoning – all of which are central to the grading rubrics for both individual assignments and group presentations. Put simply, AI cannot replace your ability to interpret data, connect ideas, or craft a compelling point of view.

Please include in text citations and a full references page.

Answer this question in a 2 1/2 page paper double typed. The company we chose was Lululemon.

Financial Analysis: Recap the financial statement (revenue, expenses, profit margins), stock price/market cap and any core strengths/weaknesses. Seek to find key performance indicators (KPIs) such as RoI, CAC, Net Churn, and LTV. Identify ways to leverage the balance sheet for growth or other opportunities for cost optimization.

No AI use: The strongest business analysis papers and team presentations consistently demonstrate original insight, critical thinking, creativity, and strategic reasoning – all of which are central to the grading rubrics for both individual assignments and group presentations. Put simply, AI cannot replace your ability to interpret data, connect ideas, or craft a compelling point of view.

Please include in text citations and a full references page.

Generating New and Useful Brand Messages

Creativity is often defined as developing something that is new (novel or original) and useful (meaningful or relevant). In the Communication Model presented in the text, this means that a message must be encoded by the sender in a novel enough way so that it will break through the noise enough to be noticed by the receiver, and then decoded as the sender intended. In other words, marketers must develop messages that are original enough to get attention (i.e., new), but not so original that they are misunderstood (i.e., useful).

You read about Nikes unparalleled success with its ubiquitous Swoosh logo and iconic Just Do It tagline. They have achieved this success through communication tools like advertising and sales promotion, endorsements and sponsorships and partnerships, that all support Nikes core brand values and mission to bring inspiration and innovation to every athlete in the world and If you have a body, you are an athlete. You are going to develop a new message for Nike, one that will support these central messages. Remember the communications model: you must encode your message in such a way that it will break through the clutter, and then be decoded by the receiver in the way you intended.

To get you started on a novel idea, go to , and generate a random quote. Use the first quote that you are given, no matter how irrelevant it might appear. In fact, irrelevant looking starting points are often the best ones.

Initial Post: Using a random starting point can help you get out of your usual way of thinking and look at a problem with a different perspective. Use your quote as a starting point and be inspired by it to develop your event. Develop many different options, and then you can narrow them down to the one or two that you think will most successfully convey the nothing is impossible message

Read two current articles related to pricing issues: and . Comment on the pricing approach each company is taking and why. What market segment are they after? What other issues enter in to their pricing decisions?

Marketing matters because its all about connecting with people and making things work better for everyone involved. Heres what it really does:

For businesses

– It helps them make money so they can stay open and grow without marketing, how would people know what theyre selling?

– It gets their name out there and builds trust so you know which brands you can rely on.

– It lets them listen to what people want so they can make products and services that actually help us.

– It helps them stand out from other companies so we have choices that fit what we need.

– It keeps them in touch with customers so we keep going back to the brands we like.

For all of us

– It tells us whats available so we can find solutions to problems or things we enjoy.

– It pushes companies to come up with new ideas think about how phones or apps keep getting better!

– It creates jobs and helps the economy when businesses do well, communities benefit too.

I need to make a short video using capcut of the company Piccola.ca