Category: Marketing

Marketing plan is already do just need the final project to be done:) I included both below.

I need these two questions to be rewritten for 0% AI and the second question needs to be turned from bullet points to paragraph form. make it simple but understandable English.

8 9 questions for presentation need helps on

A mid-sized skincare brand plans to launch a new eco-friendly product line targeting Gen Z consumers in Southeast Asia. The company has a limited budget of $50,000 and must compete with established global brands.

Given the rise of short-form content, influencer marketing, and sustainability trends, develop a data-driven marketing strategy that maximizes brand awareness and conversion rates within 3 months.

Pemasaran adalah serangkaian aktivitas untuk menciptakan, mengomunikasikan, menyampaikan, dan menukarkan tawaran yang bernilai bagi pelanggan, klien, mitra, dan masyarakat umum.

Students first attempt is attached, but it did not meet the case study guidelines. Please use it as a guide towards completing this case study.

Case Study 1: Starbucks’ Global Marketing Strategy

Starbucks has grown from a single coffee shop in Seattle to a global brand with over 35,000 stores in more than 80 countries. Its success stems from a strategic approach to global marketing, focusing on customer experience, product adaptation, and ethical business practices.

Global Expansion Strategy

Starbucks initially expanded internationally through joint ventures and licensing agreements, reducing financial risk and gaining local market expertise. For example, Starbucks partnered with Tata in India to navigate complex regulations and adapt to local preferences, such as offering masala chai and vegetarian options. In China, Starbucks created larger store layouts to match the countrys tea-drinking culture, emphasizing social experiences over quick service.

Sustainability and Ethical Sourcing

Starbucks commitment to sustainability includes ethically sourced coffee, reducing single-use plastics, and investing in farmer support programs. Starbucks has also integrated the triple bottom line (people, planet, and profit) into its operations, ensuring positive environmental and social impact while maintaining profitability.

Challenges and Market Adaptation

Despite its success, Starbucks has faced challenges. In Australia, the company struggled due to strong local coffee culture and misaligned customer preferences. The company closed several locations and adjusted its strategy, focusing on high-traffic areas and aligning with local tastes.

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Questions:

1. Based on the four stages of the global experience learning curve, which stage best describes Starbucks current global marketing strategy? Justify your answer.
2. How does Starbucks’ approach to product adaptation and cultural sensitivity reflect the importance of understanding global markets?
3. Evaluate Starbucks approach to corporate social responsibility (CSR) using the triple bottom line framework. How has this contributed to its brand strength?
4. What strategic adjustments could Starbucks make to strengthen its presence in markets where it has struggled, such as Australia?

*Your responses must be 500 words minimum, in APA style. Make sure each question is answered thoroughly, write in complete and full sentences.

Support your case with a minimum of 1 credible source.

*This project is focused on your topic idea that should have been approved by your faculty prior. If you do not have a topic yet, ensure to get one before submitting this part of the project. (Project Topic Attached)

PART 1 of Marketing Project: Foundations of the Marketing Plan (Chapters 16)

Focus: Understanding marketing, value, research, and the customer

What you will submit in written document, in APA style:

1. Introduction of your project idea and title
2. Mission Statement, Logo, Catch Phrase
   1. You will need to use AI to create the mission statement, logo and even catch phrase. You may use any generative AI of your choice. Ensure that your prompts are clear and in accordance with the project topic and project requirements. This is the only part of the project that you may use AI for.

• Define what the company stands for
• Include:
  • Core values
  • Purpose
  • Optional slogan/tagline (logo optional)

1. Situation Analysis

• Industry overview
• General market trends
• Initial competitor observations (basic)
• Introduction to SWOT (can be preliminary)

1. Target Market

• Identify broad target audience
• Include:
  • Demographics
  • Basic behaviors

1. Customer Insights

• Why customers would want this product
• What problem it solves

1. Value Proposition

• What makes the product valuable
• Why customers would choose it

Requirements:

There is no required minimum word count for this part of the project.

Ensure that each section is properly explained, written in APA style and use references when needed, e.g. if you need to communicate value that customers would find by buying your project, ensure to have a reference that supports it.

***The written assignments will be checked for plagiarism and AI usage. Anything beyond what is allowed in this class as communicated in the assignments’ requirements, will result in academic integrity issues and could earn you a zero on the assignment all the way to failure of the course.

Note that Grammarly will also trigger your AI report so YOU MAY NOT use Grammarly for this class.

1. Complete the Strategy and Market Analysis.
   1. Include:
      1. Market Research and Target Market Current
      2. Target Market Potential
      3. Value Proposition and PositioningMy professor is very picky. You have to follow his template. And he knows when you use AI.
      4. I got a B- on my Pt 1 paper, which is why I’m seeking help. His feedback was “Hi, this is well done. However, please remove the Conclusion and alignment with Situation Analysis, they were not included in the template. This submission will be included and added to stage two and then stage three. The section headings were inconsistent. Some above the sections, some leading the paragraph. Apply consistency throughout. References must begin at the top of their own page, and be in alphabetical order. ” So I’ve included my pt 1 paper, and then the requirements and template for the pt 2 paper. Requirements: Included multiple specific and relevant examples to support claims from course resources and additional research.
      5. The positioning of the brand/offering is clearly stated and supported. Value Prop and Positioning reveal significant research and analysis to support and substantiate the position. Demonstrated a deep understanding of how the course material can be used to solve business problems.

This assignment gives you the opportunity to evaluate a complex, contemporary marketing issue and communicate your findings in a clear, coherent written format.

Instructions

1. Read the Case
   • Pricing Strategy Innovator: Uber located in your textbook at the end of Chapter 11 (p. 322).
2. Write Your Analysis (1 Page, ~300400 words)
   • Respond to the following prompt in a well-developed, written statement: Is Uber’s core business of matching rideshare demand to driver supply through AI sustainable? What impact do the current pricing and driver pay models have on future profitability?
   • Support your response with specific examples, evidence from the case, and relevant course concepts
3. Format & Submission
   • Length: 1 page, approximately 300400 words.
   • Format: double-spaced, 12-point Times New Roman font, 1-inch margins.
   • Submit as a Word or PDF file
   • Due Date: 04/12

   I will upload the case. Case is in PDF

I need to get a good grade in this assignment

students may partner on and submit the same paper, if they choose. If they do partner, each should submit the paper separately, but the names of both should appear on each submission.

Papers must be submitted as a Word Document, and will only be accepted on Brightspace. No hard copies OR EMAILED COPIES will be accepted.

Artificial intelligence written papers are often characterized by fake references (technical term: hallucinations) and plagiarized texts. Both are easy to detect; either flaw could seriously harm you if you tried to use the paper as a sample of your work to get a job or for admission to a graduate school program. You should check your own paper for (inadvertent) plagiarism before submitting it. Checking for fake references is easy; simply search for the reference on Google.

The topic for the term paper: Will next generation geothermal energy (enhanced geothermal and closed loop geothermal) fill a major part of the gap in wind and solar energy, essentially solving the intermittency problem of renewable energy?

This is the only topic permitted for the term paper. A paper on any other topic, no matter the quality of the paper, will receive the grade of D.

Structure of the paper:

An introduction, of no more than a page, should have a heading in bold, Introduction. It should say what you will be writing about. Then, in the first part of your paper, which should have the heading in bold, Part I, you should discuss the drivers of the renewable energy investment story that we have reviewed in class, and any others that you think are significant. We have discussed, or will discuss, in class the following drivers. Each must be discussed under an individual subheading, in bold:

–global warming (also called climate change). You must use, at a minimum, the IPCC (AR6) as the reference for thiswithout this reference, the maximum grade on the paper is C, and you must use the IPCC paper (AR6) itself, not a secondary source that cites it;

–comparative costs of renewable and fossil fuel technologies;

–the amount of money likely to be in play;

–energy independence in the name of national defense;

–pollution, obviously one of the main drivers for getting out of oil, and its role in pushing investment into renewable energy.

–government regulationsworldwide: In the US, Trumps reduction or elimination of provisions of Bidens inflation Reduction Act; state/regional, or municipal laws which may counter Trumps actions; international agreements, such as that of Cop 21–including taxes, subsidies and tariffs which may favor (or disadvantage) investment in renewable energy; policies in the EU, the UK and China.

–the element of belief, sometimes called dreams, in major investment shifts; the current AI bubble, discussed in class and documented in the course documents, is a perfect example.

–the potential role of millions of electric car owners as a lobbying force to shift the world into renewable energy.

In the next part of your paper, which must have the heading in bold, Part II, you should explain the reasons why you think that next generation geothermal energy will or will not largely fill the gap in wind and solar energy, thus solving a major part, perhaps the major part, of the intermittency problem of renewable energy.

You should discuss:

–the two types of next generation geothermal: enhanced geothermal and closed loop geothermal

–the major companies in the industry;

–the costs of next generation geothermal projects;

–the major investors in them;

–their potential to produce electricity;

–their potential to produce usable heat;

–the pollution and earthquake problems associated with the different types of next generation geothermal;

–the political forces for and against next generation geothermal;

–the national security issues, if any;

–the time to build themfrom proposals to completed construction;

–possible alternative renewable energy technologies that could make them unnecessary.

Your paper must be fully documented using footnotes, and only footnotes, with citations for specific claims. Papers without full documentation will receive a very low grade. To see examples of the correct footnote form, simply look at any Wikipedia entry. Wikipedia puts the notes as endnotes; you should use the same form, but put the notes as footnotesat the bottom of each page.

Also, if you simply add footnotes to a paper that uses some other system of references, the paper will receive a very low grade. Your paper must contain no other system of references.

You must include a work cited page. Papers without this will receive a low grade.

The documents in the Course Documents section are there simply to help you. You are NOT restricted to them. The only required document is the IPCC report (AR6).

Under no circumstances should you infringe the copyright on published material. Setting aside all ethical issues, it is now fully detectable using the internet. So Brooklyn Colleges strong position on the matter is easy to enforce.

NOTE: No one will get an A in this course without getting an A on this paper. Any other assignments are simply to help you to research this paper. They can help you to get a good grade in the course, but not an A.