Bright Academic Experts

Category: Marketing

  • Case Study – Critical Thinking

    1- Which sociocultural factors have affected KFCs global expansion?

    2- Compare KFCs growth strategies in the United States, China and Saudi Arabia.

    3- Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?

    1- Targeting strategies determine how broadly or narrowly a company focuses its marketing efforts. Critically examine why choosing the right targeting strategy is essential for Saudi businesses (examples from local market) operating in diverse consumer markets.

    2- Taking examples from the local market, critically evaluate the role of cultural insights in shaping effective market research in Saudi Arabia.

  • Using Google Analytics to compare and analyze quarterly perf…

    This question includes 2 tasks, please read below for detail of each task. Please help and give answer to task 1 first, then moving to task 2

    Thank you!!


    Task 1 – Google Analytics overview: (this task is high priority, please have this task done first and submit first)

    In this task, you will explore the Google Analytics (GA4) dashboard to monitor website performance. You are suggested (but not required) to use to generate a report. for first-time users. Please note that we are using the as an example for an e-commerce website. You will need to create a Google account to access the dashboard and studio. You can access the dashboard for this site using a .

    Task detail:

    For this activity, you will assume the role of a data analyst tasked with creating a year-end performance report for your senior marketing manager. You must create and compare the Google Merchandise Store’s last two quarterly performances in 2025 (Q3-2025 and Q4-2025). The third quarter (Q3-2025) spans from July 2025 to September 2025, and the fourth quarter (Q4-2025) extends from October 2025 to December 2025. For your comparison, you are required to select and analyse at least one specific metric from each of the following criteria:

    • Website Traffic
    • eCommerce Conversion
    • Average Order Value
    • Website Traffic Source
    • Website Visitor Characteristics

    Complete this activity using the Activities Template (Linked attached).

    The following charts are some examples of the kinds of website metrics you will use in this activity:

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    Clarification notes:

    It is wrong to select only a single metric across all criteria to compare and analyse -> you HAVE TO select and analyse at least one specific metric from each of the criteria (meaning you have to compare all criteria, just different metrics). It is also worth noting that the intended approach should have been evident from the provided example and answer template, both of which clearly demonstrate that at least one metric is to be selected and analysed from each criterion.

    Task 2 – Agentic LLMs + Digital Twins (this task is lower priority, please have this task done after the above)

    In this activity, we introduce two core concepts in this activity.

    Agentic LLM: It is a tool that acts autonomously to make decisions based on set goals. In this exercise, agent will be a market researcher.

    Digital Twin: Think of a digital twin as a virtual representation of a real-world entity. In this exercise, we will use digital twins for customers, calling them Customer Digital Twins. Each twin is an LLM instance primed with a detailed persona, designed to react and respond as that specific customer type would.

    Task

    Your local coffee shop, Little Bang, is considering raising the price of its most popular drink, cappuccino, from $4.50 to $5.50 due to changes in economic factors. The manager is concerned about customer churn and wants to predict the reaction before making a final decision.

    Prompt

    PHASE 1: GENERATION OF DIGITAL TWINS (SOMETIMES ALSO CALLED SYNTHETIC DATA)

    Act as a data generator for a market research simulation.

    Your task is to create a list of 20 synthetic customers for a coffee shop called “Little Bang.”

    The output must be in a clean CSV format with three columns: customer_id, persona_type, and initial_visits_per_week. Save the output in customer.csv

    Base the customers on the following four archetypes. Distribute them unevenly but ensure there are at least 3 of each type:

    Loyal Executive: High income, values routine and quality over price. (Visits should be between 4 and 6 times per week).

    • Price-Conscious Student: Low income, highly sensitive to price changes, has cheaper alternatives. (Visits should be between 1 and 3 times per week).
    • Quality-Focused Gig Worker: Moderate income, values high quality for a fair price, not brand-loyal but product-loyal. (Visits should be between 0.5 and 1.5 times per week).
    • Social Connector: Decision is influenced by their social group and the ambiance of the shop. (Visits should be between 0.25 and 1 time per week). Generate the CSV data now.

    Generate the CSV data now.

    PHASE 2: THE AGENTIC SIMULATION

    You will feed each simulated synthetic customer data to GenAI. This time, well ask it to become that customer and decide how they would react to the price increase.

    Act as a specific customer persona for a market research simulation.

    For each customer in customers.csv get the following information in a csv file analyse.csv

    • Your Customer ID: My loyalty number is [fill from customer_id]
    • Your Persona: You are a [fill from column persona_type].
    • Your Current Behaviour: You visit “Little Bang” [fill from initial_visits_per_week] times per week.

    The Scenario: The price of your favourite cappuccino is increasing from $4.50 to $5.50.

    Based on your persona, decide how this price increase will affect your visiting frequency.

    Your response must be a JSON object with two keys:

    • new_visits: Your new number of visits per week. This must be a number.
    • rationale: A brief, first-person explanation for your decision. This must be a string.

    Do not include any other text or explanation outside of the JSON object.

    PHASE 3: ANALYSIS AND REPORTING (HUMAN IN LOOP)

    Use the data to aggregate the results and calculate the business impact.

    Use the script and interpret results. Please note that the script helps you to understand the logic or instruction that you will provide to agents that will do the analysis part as well.

    ……………………….

    In the activities template provided (linked attached), provide the table of synthetic data (digital twins) generated by the agent
    (Ensure: the table has all the columns):

    • Add Phase 2 information to the table you have provided in the above step.
    • Analyse the results to decide on the impact of the business strategy on business value.

    Rubric for both task (focus mainly on rubric 2-google analytics and 4-digital twin):

    Criteria

    Ratings

    Digital Marketing Strategy and Planning

    Develops a sophisticated and comprehensive strategy that integrates digital marketing principles. The strategy is innovative, clearly articulated, and perfectly aligned with the target audience and business objectives. All elements are seamlessly integrated and well-researched. Critically reflects on how the technology affects digital marketing problems in business.

    E-commerce Website Management & User Experience (UX)

    Uses Google Analytics (e.g., Google Merchandise Store) with exceptional depth. Accurately identifies and interprets key e-commerce metrics (revenue, conversion rate, transactions, average order value). Applies advanced features such as funnel exploration, purchase journey analysis, and audience segmentation. Draws insightful, data-driven conclusions and provides strategic recommendations clearly linked to the data. All analysis is well-structured, accurate, and highly relevant to business objectives.

    Social Media Marketing

    Creates a social media strategy that is innovative and incorporates platform-specific best practices. Content is exceptionally engaging and fosters a strong sense of community. There is a sophisticated use of social media tools and analytics.

    Analytics and Reporting

    Synthesises a comprehensive and insightful analysis of key metrics. The report is professionally presented and clearly communicates campaign performance. Recommendations for improvement are innovative, data-driven, and highly actionable.

  • Marketing Question

    Due @11:59 need help the topic is ethics and standards in sports

  • MKT 5301 Unit II Discussion

    Your initial post should be at least 300 words in length.

  • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    • Post 2: Response post to a classmate is due by the end of day on Tuesday.

    Post 3: Response post to a second classmate or the instructors follow-up question is due by the end of day on Tuesday.

  • If no initial posts exist to allow for a response to be made, you may submit an additional initial post addressing another aspect of the unit topic.
  • Feel free to post more responses to classmates as you read, reflect, and contribute to our discussion.

    • Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

  • Marketing Question

    Term assignment part one:

    Marketing Plan Subject

    Background

    In this first assignment, you will select the product, or service, you wish to develop a marketing plan for over the course of the term. For example, you could choose to create a plan for Crest toothpaste or Starbucks as your term project. In your second assignment you will develop a SWOT Analysis for this product, service, followed by expected Buyer Behavior in the third assignment. In your fourth and final assignment, you will develop the 4Ps necessary to take advantage of the opportunity identified in Assignment 2 and that makes use of the buyer behavior described in Assignment 3. It all starts with the product, service, you select in this assignment.

    A couple of tips for selecting your product, service. One, be sure to pick something you are interested in as this will make the assignment easier to do. Second, be sure to pick a product, service, that has plenty of available articles written about what management is currently doing or has tried in the past. Use this information carefully. Your remaining assignments should not be a description about what management has done rather they should cover what you would do if you were in charge. You want the background on managements past actions for information purposes to understand things like ideas tried in the past and the constraints facing them.

    The Assignment

    Complete and upload to Blackboard one page showing the following information:

    1. The title of the assignment
    2. The due date
    3. Your name
    4. The name of the product or service you will be studying.
    5. A brief paragraph, three of four sentences, explaining why you selected this product or service and where you expect to find information about it

    6. –

    7. end of chapter questions:
    8. Instructions for the end of chapter questions

    10. Please see the End of Chapter Question below. To answer this question, be sure to review the referenced article, if one is referenced, and the related part of the text. You are to answer this question in 175-200 words without the use of AI tools. As part of your answer, please cite a reference to an article or blog post supporting your position. This article or blog post must be different from the one cited by the instructor in their question and cannot be the textbook.


      Question1

      Why are companies becoming so interested in the concept of conscious marketing?

      Question2

      Should marketers invest large sums in sustainability programs?

    11. . .

  • MKT5301 Unit III Case Study

    LEGO Case Study

    Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

    For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

    Part 1

    Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

    • How does LEGO manage to constantly reinvent its business?
    • What role did marketing research play in LEGOs market success?
    • What differentiates LEGO from its competitors? Is LEGOs competitive advantage sustainable?
    • Analyze how the company has built a strong customer relationship with their target market.
    • Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

    Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

    Part 2

    Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

    Situational Analysis

    • Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
    • Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
    • Determine the next steps for a business after evaluating the current market position within an industry.
    • Examine how data analytics support global marketing strategies.

    Problem

    • Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

    Alternatives

    • Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

    Recommendation (Marketing Strategy)

    • Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company.
    • Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.

    In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

    Business Insights: This database provides extensive information on companies, industries, and countries worldwide. In addition to country data, market research reports, SWOT analyses, and other types of business research and analysis, the database includes case studies and additional articles from peer-reviewed scholarly journals.

    Mergent Market Atlas: This database provides specific company details and reports for publicly traded companies. For example, typing “Apple” into the company search bar will provide details about the specific company, such as the company location, contact information, industry affiliation, and basic financial market details. Use the tabs across the top of the page for further information.

    IBISWorld: This database is another great resource for company and industry information. Typing in a company name or keyword related to the industry you would like to explore will bring up a list of industry reports and information related to the search term. This database’s primary focus is on the industry at large rather than the individual company, though some information about industry-related companies is included.

    Business Source Ultimate: This is one of our bigger databases. This main screen can be used for industry research. You can search for an industry using the NAICS/Industry Code box near the bottom of the page.

    You can search for specific company information by entering a company name in the Company/Entity box near the bottom of the page, where you will also find an option to search using the Ticker Symbol box.

    ABI/INFORM Collection: This database can be used to look for articles on specific companies as well as company and industry information. If you type in a company name, you can change the dropdown box that says “Anywhere” to “Company/organization COMPANY.” You can add any keywords you want in the other boxes to narrow your search.

    Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.

    Resources

    The following resource(s) may help you with this assignment.

    • LEGO is one of the worlds most recognizable toys. The small, colorful building blocks have spawned countless sets, figurines, video games, and even movies and theme parks. LEGO is built on a very simple concept: Each block fits together with every other block, which creates an endless combination of buildings, robots, cars, and anything else the user can think of. LEGO employs a design-thinking approach to its product innovation, keeping things fresh with new releases that utilize the colorful bricks in creative ways. In 2017, LEGO became the worlds largest toy manufacturer and is one of the strongest brands across all industries.
      The LEGO company began in 1932, in a small shop located in Billund, Denmark. Carpenter Ole Kirk Christiansen sold wooden toys, stepladders, and ironing boards with his son Godtfred. Two years later, the pair named their business LEGO, short for the Danish words leg godt, which translate to play well. During the next several years, LEGO expanded its product line to include wooden ducks, clothes hangers, and simple wooden bricks. It wasnt until 1947, when LEGO purchased a plastic injection-molding machine, that it began to mass produce plastic toys that served as the predecessor of the modern LEGO brick. In 1957, LEGO created the interlocking plastic brick, and the following year it introduced the stud-and-tube coupling mechanism that became the model for all future LEGO toys. LEGO bricks became wildly popular among customers, and the company began expanding worldwide in the early 1960s. In 1964 the company started selling sets, which included the parts and instructions to construct a particular model. Soon thereafter, theme sets from movies and books such as the Harry Potter, Star Wars, and Jurassic Park series became some of the most sought-after childrens toys in the world.
      LEGOs growth and expansion slowed at the end of the 20th century. Birth rates had declined, and children were less interested in toys that didnt offer instant gratification. The many theme parks that LEGO opened around the world failed to turn a profit because of the companys unfamiliarity with the hospitality industry. LEGO began churning out increasingly complex and unique sets to draw in more customers, but sales failed to grow. The increased complexity of LEGO bricks also made production more complicated and inventory harder to manage. Major retailers ended up with large portions of inventory unsold, even during holiday seasons. In 1998, the company suffered its first financial loss, and by 2003, LEGO was on the verge of bankruptcy.
      In 2004, Jorgen Knudstorp was promoted to CEO, only three years after arriving at the company. Knudstorp, who had previously worked at McKinsey & Company, began turning the company around and improving businesses processes, cutting costs, and better managing cash flow, which stabilized the company. To revive the popularity of LEGO toys, Knudstorp focused heavily on innovation and emphasized market and consumer research. Knudstorp believed that in order to rekindle the emotional connection between customers and LEGO toys, LEGO had to deeply understand each customers desires and behavior.
      LEGOs shift toward basing decisions on extensive research reduced complexity in production and ensured the success of its product releases. In 2011, the company launched the LEGO Friends line, an effort to attract more girls to the brand. The companys market research led to the insight that girls preferred to use their LEGO sets for roleplay, whereas boys enjoyed strong narratives and backstories, such as those offered by the Ninjago and Legends of Chima sets. Both girls and boys enjoyed the building aspect of LEGOs. The LEGO Friends line offered more sets and locations like shopping malls, juice bars, and creative labs, so girls could use their figurines to roleplay. The line caught on strongly in markets worldwide, including China, Germany, and the United States.
      LEGO also established the Future Lab, a secretive research and development team that is responsible for creating some of its most innovative and successful toy lines ever. Future Lab teams are made up of industrial designers, programmers, marketers, and even master builders, who brainstorm to generate modern products. During an annual one-week field trip to Barcelona, Future Lab teams extensively brainstorm and produce prototypes from the bins of bricks, animation software, and professional-quality digital cameras available. The most successful prototypes generated are pursued back in Denmark, where viable ideas are launched into production. LEGO toy lines created by the Future Lab include LEGO Mindstorms, a robotics platform created in partnership with MIT; LEGO Fusion, an augmented-reality application; and LEGO Architecture, collections that model the worlds most famous buildings.
      In 2017, LEGO surpassed rival Mattel to become the biggest toy manufacturer in the world. Though LEGO has enjoyed great financial success since its all-time low in 2003, company studies have indicated that kids spend less and less time playing with physical toys every year. In an increasingly digital age, LEGO must continue researching its customers and experimenting with innovative product lines to stay at the top of the toy industry.39
      Questions
      How does LEGO manage to constantly reinvent its business?
      What role did marketing research play in LEGOs market success?
      What differentiates LEGO from its competitors? Is LEGOs competitive advantage sustainable?

  • What is marketing plan ??

    A Mumbai-based startup, ‘FreshBite’, is launching a new line of healthy, organic snacks targeting fitness enthusiasts and health-conscious individuals in India. The snacks are priced at 120 per pack and will be sold online and in select retail stores. Develop a marketing plan to drive awareness, drive sales, and achieve 1 crore revenue in the first 6 months, considering a limited budget of 20 lakh.

  • Resolving Pushback, Objections, and Misunderstandings

    Hi,i gave you the presentation, the homework instruction , and the homework worksheet. Use the presentation and and homework instruction to do the homework sheet , use simple words and please use the material

    thank you , no ai pleaseee

  • reword so it is 0% AI and put it into one paragraph in simpl…

    every question needs to be answered in the paragraph for my customer persona but it also must be 0% AI.

  • Presentation

    In this project, you will demonstrate your mastery of the following competency:

    • Communicate relevant internal and external market factors to organization stakeholders

    Scenario

    SNHU PET SUPPLY

    FOOD, TOYS, AND SUPPLIES FOR YOUR FOUR-LEGGED FAMILY MEMBERS

    SNHU Pet Supply logo

    You are the assistant to Francis Del Corral, the marketing manager of SNHU Pet Supply, a large pet supply company that sells pet food, toys, and supplies in retail locations and through an online store. Francis, who knows of your interest in pursuing a career in marketing, has asked you to conduct an analysis of the market landscape to identify market factors for a new high-quality pet food line for both cats and dogs.

    A pet store associate helping a customer

    Directions

    Market Research Report Presentation:Your manager, Francis Del Corral, has asked you to conduct an analysis of the market landscape to help inform the launch of the new pet food line. Francis wants you to prepare a presentation of your findings for the board of directors and other important decision makers within the organization. For your 10- to 15-slide presentation, your manager has asked you to explain your methodology, your findings, and an analysis of how these things will impact the marketing strategy.

    Note: If this project would be appropriate for a company you work for, you may use that company instead of the one provided in the scenario. If you choose a different company, you must provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Submit your summary in a separate Microsoft Word document along with your presentation. For an example of how to present this information, review the Communicate Market Factors: SNHU Pet Supply Case Study.

    A business woman presenting to a group
    1. Read the Communicate Market Factors: SNHU Pet Supply Case Study document located in the Supporting Materials section. This case study includes important details about the company. If you chose a different company for your project, provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Use the Communicate Market Factors: SNHU Pet Supply Case Study as an example of how to present this information. Submit your summary in a separate Microsoft Word document along with your presentation.
    2. Research internal and external market factors that could impact the success of your product. You may use the sources presented in the Supporting Materials section to begin your research. Make sure you use authoritative sources throughout.
    3. You can record the presentation (710 minutes) or provide comprehensive speaker notes (1,0001,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. Your presentation should be 1015 slides, in addition to title and reference slides. You may include a combination of graphics and text to support your message.
    4. Once you have researched the internal and external factors, address the following in your presentation:
      • Introduction: Your supervisor wants you to start with background information on the research. What is the purpose of this research? Include the research questions you addressed, and summarize the key insights gained through your research.
      • Methodology: Explain how the research was conducted, describing the resources used and limitations of the study. Consider these questions:
        • How did you collect your data? What sources did you use? Why?
        • What are the limitations of your research? For example: What data are you missing? How could additional primary or secondary sources help you improve your research? What would you like to explore further?
      • Findings: Determine the internal and external market factors that will impact the success of your product. Support your response with evidence from authoritative sources.
        • You may use the SWOT Analysis Template provided in the Supporting Materials section to identify the internal and external market factors.
        • For the internal factors, include at least five strengths and five weaknesses. For the external factors, include at least five opportunities and five threats.
        • Make sure to provide details and information from your research that support each example within your SWOT analysis.
      • Next Steps: Analyze how the external and internal factors will impact marketing strategies for your new product. Consider these questions in your response:
        • How will the internal market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies.
        • What are the most important strengths and weaknesses that the company should consider when marketing the product? Why?
        • How will the external market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies.
        • What are the most important opportunities and threats that the company should consider when marketing the product? Why?
    5. As you work on your presentation, keep your audience in mind. You will be presenting to the board of directors and other important decision makers within the organization. Make sure you use a professional tone and communicate your findings with confidence. Specifically, your presentation should:
      • Clearly articulate research findings to stakeholders, utilizing an appropriate tone for internal communications. Ask yourself these questions:
        • Is your presentation supported by evidence?
        • Did you include authoritative resources?
        • Did you use professional verbal and written language?

    What to Submit

    Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

    Market Research Report Presentation
    Your manager has asked you to conduct an analysis of the market landscape to help inform the launch of a new product. Francis wants you to prepare a 10- to 15-slide presentation with your findings for internal stakeholders. You can record the presentation (710 minutes) or provide comprehensive speaker notes (1,0001,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. You may include a combination of graphics and text to support your message.