Bright Academic Experts

Category: Marketing

  • Tw coca cola

    Coca Cola

    This four-page assignment measures your mastery of ULOs 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, and 3.2.

    In Unit I you selected a firm with global operations and discussed the key points from its global strategy and your perceptions of the firm.

    For this assignment you will follow the strategic management process by performing an environmental scan (analysis) of the firm selected in Unit I. Address the following prompts within your assignment:

    Perform an external environmental analysis of the firm:

    Macro-level PESTEL analysis

    Industry environment: Porters five forces

    Competitive environment

    Strategic group analysis

    Perform an internal analysis of the firm using the resource-based view:

    What are the firms resources, capabilities, and competencies?

    Does the firm possess valuable, rare, costly to imitate resources, and is it organized to capture value from those resources: VRIO analysis?

    What role do leaders play in driving innovation?

    Analyze the firm’s current business-level and corporate-level strategies:

    Business-level strategy: product market positioning

    International strategy: geographic scope and mode of entry

    How are these strategies being implemented? Examine how the firm incorporates sustainability into its planning.

    How does innovation drive strategy and contribute to competitive advantage?

    Analyze the firms performance:

    Use both financial and market-based measures.

    How does the firm compare to its competitors as well as the industry average?

    What trends are evident over the past 3 to 5 years?

    Consider the perspectives of multiple stakeholders internal and external.

    How does the firm possess a competitive advantage? How can it be sustained?

    Be sure to include an introduction and a conclusion. Your assignment should be at least four pages. Use at least six sources to support your assignment; the course text must be used as a source for this assignment. Use APA Style to format this assignment and all references and citations.

    Resources

    The following resource(s) may help you with this assignment.

    Citation Guide

    CSU Online Library Research Guide

    Submit Writing Center Request

  • Marketing Question

    This is the rubric

    5 to >3 pts

    Met criteria

    3 to >1 pts

    More detail/clarity required

    1 to >0 pts

    Unclear/missing

    / 5 pts

    Problem Solved

    15 to >10 pts

    Met Criteria

    10 to >5 pts

    More detail/clarity required

    5 to >0 pts

    Unclear/missing

    / 15 pts

    Idea/Solution

    15 to >10 pts

    Met criteria

    10 to >5 pts

    More detail/clarity required

    5 to >0 pts

    Unclear/missing

    / 15 pts

    Why Its a Good Idea

    10 to >6 pts

    Met Criteria

    6 to >3 pts

    More detail/clarity required

    3 to >0 pts

    Unclear/missing

    / 10 pts

    Market Research

    15 to >10 pts

    Met criteria

    10 to >5 pts

    More detail/clarity required

    5 to >0 pts

    Unclear/missing

    / 15 pts

    Customer Validation Questions

    10 to >6 pts

    Met criteria

    6 to >3 pts

    More detail/clarity required

    3 to >0 pts

    Unclear/missing

    / 10 pts

    Business Model (BMC)

    10 to >6 pts

    Met criteria

    6 to >3 pts

    More detail/clarity required

    3 to >0 pts

    Unclear/missing

    / 10 pts

    Pricing Model

    5 to >3 pts

    Met criteria

    3 to >1 pts

    More detail/clarity required

    1 to >0 pts

    Unclear/missing

    / 5 pts

    Startup Costs

    10 to >6 pts

    Met criteria

    6 to >2 pts

    More detail/clarity required

    2 to >0 pts

    Unclear/missing

    / 10 pts

    Opportunity Assessment

    5 to >3 pts

    Met criteria

    3 to >1.5 pts

    More detail/clarity required

    1.5 to >0 pts

    Unclear/missing

    / 5 pts

  • Project Marking

    I want you write about our subject above and to do a presentation. Also, write something about before the event, during the event, and after the event.

    I would like to share a summary of our proposed event for the project, which is a 2026 World Cup event to be held at Prince Mohammad Bin Fahd University (PMU) campus.

    The main target market for this event is PMU students, particularly those who are interested in football, sports, and social campus activities. In addition, the event also targets faculty members, staff, and members of the surrounding community who are football fans. The aim is to attract a diverse group of participants, including both local and international students.

    This event is important to the target market because it provides an opportunity for students to engage, socialize, and enjoy a global sporting event together. The World Cup is one of the most popular international events, and it brings people from different cultures together. For the PMU community, the event will enhance campus life, encourage student involvement, and promote cultural awareness and unity.

    To execute the event, we plan to organize several activities, including live screenings of selected World Cup matches on large screens, football-themed games and competitions, and cultural booths representing different countries. Additionally, there will be food stalls offering international cuisine and decorations inspired by the World Cup atmosphere. The event will be promoted through social media platforms, campus announcements, and student organizations to ensure strong participation. We will also carefully manage logistics such as equipment, seating, and security to ensure the event runs smoothly.

    Aa

  • wix.com edit my website

    hello, i would like some tweaks on my website so it looks better (PC and mobile) such as movieng the ” our services text and elements closer together so they are not as far apart on pc. move the “Open in maps” down with thw contact information on the grey part. You you include an actual google map in the open in maps part or a custome picture i send u. also the placement of the “send an email” red button could be better”

  • wix.com edit my website

    hello, i would like some tweaks on my website so it looks better such as movieng the ” our services text and elements closer together so they are not as far apart on pc. move the “Open in maps” down with thw contact information on the grey part. You you include an actual google map in the open in maps part or a custome picture i send u. also the placement of the “send an email” red button could be better”

  • Marketing Question

    NO AI

    3-5 Pages!!!!

  • Marketing value people connections

    Marketing isn’t just about flashy ads or annoying pop-ups; at its core, its the art and science of connecting people with solutions.

    Think of it this way: If youve ever convinced your friends to go to a specific pizza place because “the crust is better and its cheaper,” youve basically performed a marketing function.

    Here is a breakdown of the essentials, written for humans, not textbooks.

    1. The “Big Why”: Value Propositions

    Before a company sells a product, they have to figure out why anyone should care. This is the Value Proposition. Its the promise of value to be delivered.

    • The Human Thought: “What problem am I solving for this person so they feel like they won the lottery by buying this?”
    • Example: FedEx didn’t just sell “shipping.” They sold “peace of mind.” Their value prop was: When it absolutely, positively has to be there overnight.

    2. The Marketing Mix (The 4 Ps)

    This is the classic framework. Think of these as the four knobs a marketer can turn to change how a product performs.

    • Product: What are you actually selling? (Features, design, quality).
    • Price: Not just the cost, but the perceived value. If its too cheap, people think its junk. If its too expensive, they need a reason why.
    • Place: Where can people find you? (Online, in a boutique, or at a gas station?).
    • Promotion: How do you tell them about it? (Social media, billboards, influencer shoutouts).

    Example: Imagine a high-end sneaker.

    • Product: Italian leather.
    • Price: $400 (to signal luxury).
    • Place: High-end department stores.
    • Promotion: A sleek Instagram campaign with a famous athlete.

    3. Segmentation, Targeting, and Positioning (STP)

    You cannot sell to everyone. If you try to talk to everyone, you end up talking to no one.

    • Segmentation: Breaking the giant crowd into smaller groups (e.g., “Gamers,” “Stay-at-home parents,” “Budget travelers”).
    • Targeting: Picking which of those groups you actually want to talk to.
    • Positioning: How you want that group to think of you compared to the competition.

    Example: Liquid Death (the canned water brand). They could have targeted “health-conscious yoga moms.” Instead, they segmented the market and targeted “people who like punk rock and heavy metal.” They positioned water to look like a beer can so it felt “cool” to drink at a concert.

    4. The Marketing Funnel (The Journey)

    People don’t usually see an ad and buy instantly. They go through a “funnel.”

    1. Awareness: “Oh, Ive heard of that brand.”
    2. Consideration: “I might actually need this. Let me read some reviews.”
    3. Conversion: Clicks “Buy Now.”
    4. Loyalty/Advocacy: “I love this so much Im telling my mom about it.”

    5. Emotional vs. Rational Appeals

    • Rational: Focuses on logic, specs, and price. (e.g., “This laptop has 16GB of RAM and costs $200 less than the competitor.”)
    • Emotional: Focuses on how the product makes you feel. (e.g., “This laptop will help you create the art you were born to make.”)

    The Human Truth: We usually buy based on emotion and then justify it later with logic.

    6. Branding: Its Not a Logo

    A logo is just a symbol. A brand is the “gut feeling” a person has about your company. Its your reputation.

    • Example: If Apple started making cars, youd expect them to be sleek, expensive, and easy to use. If Walmartstarted making cars, youd expect them to be affordable and functional. Thats brandingknowing what to expect before you even see the product.

    Key Takeaway for Students

    Marketing is moving away from “interruption” (loud ads) and toward “permission” (building relationships). In the modern world, authenticity is the most valuable currency. If a brand feels fake, humans (especially Gen Z and Millennials) will sniff it out in seconds.

    What specific area of marketing are you focusing on for your studiesdigital, consumer behavior, or maybe strategy?

  • what is affiliate marketing : Affiliat marketing is a way to…

    digital marketing

  • Special Topics in Business Management: Professional and Care…

    1-Instructions

    Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).

    Look at the world around you and consider something you think could be changed in a meaningful way – basically think like an entrepreneur.

    Briefly discuss the problem and what you think could be done to make the situation better for all involved.

    2-Instructions

    Week 1 – Assignment 1:

    Offer a short description of each of these categories and attach the name of a company that might fall into that category – these can be non-profit companies or for-profit companies.

    Typology of Social Ventures

    • Purely Philanthropic Social Ventures
    • Purely Commercial Social Ventures
    • Hybrid Social Ventures
    • Corporate Social Ventures

    • 3-Instructions

      Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).List the two important things you would really like to accomplish in life.Identify the actions you would or should take to accomplish them. What emotions would you express if you successfully accomplish them? What would you express if you fail to accomplish them?

    • 4-Instructions

      Week 2 – Assignment 1Do you agree with the assumption that social entrepreneurs have a strong sense of social justice for society as a whole?Yes? No? Explain.Explain the role passion plays in starting and running a social venture. Do you see a downside to having passion for starting and running a social venture?

      5-Instructions

      Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).Describe the elements that would make a social venture opportunity attractive to you – one that is already open and operating, or one that you think is needed in society today.If it is one that is already open and running – explain why it might be an attractive opportunity.If you think something is needed in society, explain why and why you might want to get involved.

    • 6-Instructions

      1. What is feasibility analysis? What is it designed to achieve and how is it different from a business plan?2. Identify and describe the four components of a feasibility analysis.

      7-Instructions

      Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).Visit your favorite search engine and find a person who is considered a social entrepreneur. share their work with your classmates.Visit YouTube and see if there are any videos that you could share to support their work.Offer your opinion as to what they might be able to do to get more awareness of what they are trying to accomplish.

    • 8-Instructions

      Financial metrics are an important part of measuring the success of a traditional business model. The following questions will help you explore the potential use or not of these financials in relation to social ventures.
      1. Explain the purpose of the balance sheet.2. Explain the purpose of the statement of cash flow.3. Should financial metrics be used to determine the worth of a social venture? Yes? No? Explain.

    • 9-Instructions

      Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).Example: Visit the website of We Care Solar at for an idea of how one organization is attempting to make a difference in countries high in poverty.Visit YouTube and find a video of a country that is high in poverty and the people are in desperate need of something (food, jobs, healthcare, etc.). Share with your classmates how a startup could address the problems being faced in that country.Or find an organization similar to We Care Solar and discuss what they are doing and how successful they have been. Like Kiva with the micro loans we learned about a few weeks ago.

    • 10-Instructions

      1. Explain the difference between a board of directors and a board of advisors.2. Explain why selecting a well-known and highly respected board of directors is likely to give legitimacy to a start-up venture.

  • MRKG PLAN section 4

    in this section, you will describe the means of tracking the effectiveness of the marketing plan and the organizational decision-making processes and hierarchy.

    This section of the marketing plan needs to detail how the firm will be organized – by functions, products, regions or types of customers – to implement its marketing strategies. It also indicates where decision making authority will rest within the marketing unit.

    It should also include an outline of the specific activities required to implement the marketing plan, who is responsible for performing these activities, and when these activities should be accomplished based on a specified schedule.

    Evaluation & Control section details how the results of the marketing plan will be measured and evaluated. The control portion of this section includes the types of actions the firm can take to reduce the differences between the planned and actual performance. How and who will be monitoring these performance standards and projections should also be covered in this section.