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MKT5301 Advanced Marketing Unit III

Your initial post should be at least 300 words in length.
Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

Post 2: Response post to a classmate is due by the end of day on Tuesday.

Post 3: Response post to a second classmate or the instructors follow-up question is due by the end of day on Tuesday.

If no initial posts exist to allow for a response to be made, you may submit an additional initial post addressing another aspect of the unit topic.
Feel free to post more responses to classmates as you read, reflect, and contribute to our discussion.

Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

ECOM101 E-commerce Project (Parts A, B & C) Saudi Marke…

Hi,

I have an ECOM101 E-commerce project (Parts A, B & C) and I need professional help completing it.

Requirements:

The project is based on a real e-commerce business (preferably in the Saudi market)

Strong understanding of Saudi e-commerce, customers, and competitors is required

Structure:

Part A: 12501600 words

Part B: 12501600 words

Part C: PowerPoint presentation (10 slides)

Important instructions:

Each question/part should be completed in a separate document

Follow APA referencing style (minimum 5 references per part)

Writing must be original, human-written, and not AI-detectable

Use critical analysis + recommendations, not just description

Clear structure, proper grammar, and academic tone

What Im looking for:

Experience in e-commerce analysis

Knowledge of the Saudi/local market

Ability to follow university guidelines and grading criteria

MKT 5301 Advanced Marketing

Post 1: Initial post addressing the discussion board topic is due by the end of day on Saturday.

Your initial post should be at least 300 words in length.
Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

Post 2: Response post to a classmate is due by the end of day on Tuesday.

Post 3: Response post to a second classmate or the instructors follow-up question is due by the end of day on Tuesday.

If no initial posts exist to allow for a response to be made, you may submit an additional initial post addressing another aspect of the unit topic.
Feel free to post more responses to classmates as you read, reflect, and contribute to our discussion.

Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.

Rewrite Paragraph Using Track Changes Based on PowerPoint Co…

I want you to make edits on my part in the Word document.

The paragraph highlighted in yellow was written using AI, and the professor commented on it, so it needs to be rewritten.

My part starts from the beginning of the highlighted section until the end of the document.

Please go to the original file we submitted, turn on Track Changes, make sure its working, and rewrite my part.

Make it clear in Track Changes that some parts were deleted and rewritten in a different way, so it looks like I was editing and rephrasing.

Work on the same Word document, dont create a new file.

Also, please keep the English simple, like an international student level, not academic or complicated.

Take the idea from the PowerPoint I made, understand it, and write the same meaning in the Word document.

Marketing

Hello, Below is the instructions for the assignment. Detailed instruction are given
Marks will be allotted based on the assessment criteria as per the rubrics attached

Your lecture notes will give you the basic framework ONLY of the ideas, theories and concepts you will need to complete the assignment.

You will need to make use of the required reading, extra references and any other material you come across in the course of researching your assignment.

Remember, to give reference when using or you reproduce from other peoples work, details for each source you use.

Present your assignment in minimum 12 pages and minimum of 4000 words.
Powerpoint for the assignment max 14 slides Excluding references.

Assignments below 4,000 words will not be evaluated.

Your project is subjected to Similarity test, so maximum level of similarity is 7% including AI

As per policy using AI tools for the development or drafting assignment is not allowed.

You Must provide Turnitin Report for Similarity and AI percentage

Assignment Directions/Guidelines: (if applicable)

Required:

Select a medium or large enterprise operating in an oligopolistic market structure (e.g., telecommunications, airlines, automotive, fast-moving consumer goods, or tech industries). The company should be in Saudi Arabia or in The GCC.

The company chosen will serve as the basis for answering the following questions. Each question is worth 10 marks and should be answerable within a two-month study period through research, interviews, and secondary data collection.

Assignment Tasks/Questions:

1.Competitive Environment & Consumer Behavior

Analyze how your selected enterprise responds to competitive pressures in its oligopolistic market.

How does consumer behavior (preferences, loyalty, switching costs) influence the companys marketing strategies?

2.Segmentation, Targeting, and Positioning (STP)

Evaluate the companys approach to segmenting its market.

How effective are its targeting and positioning strategies in differentiating itself from close competitors?

3.Branding & Marketing Mix (4 Ps)

Assess the companys branding strategy and its alignment with the 4 Ps (Product, Price, Promotion, Place).

Which of the Ps has the greatest impact on sustaining its competitive advantage, and why?

4.Technology, Market Research & Integrated Marketing Communications (IMC)

Examine how the company uses AI, data analytics, and market research to inform marketing decisions.

How does it integrate traditional and digital communication channels to maintain brand consistency and customer engagement?

“Without knowledge action is useless and knowledge without action is futile

Abu Bakr

MK-650-OL-Marketing Analysis

Discussions:

Discussing Competitive Analysis and How It Helps Organizations Make Better Decisions

Assignments and Assessments:

A case study of two competitors, such as Starbucks and Tim Hortons, and why they cannot be successful in both the US and Canadian markets.

Additional Resources:

“Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter
“The Art of Competitive Analysis” in the Strategic Management Journal

buisness analysis or ULTA

Business Analysis Homework Rubric 75 points per assignment

Each student will be responsible for a 2-3 page summary (double spaced) plus one representative PowerPoint slide on two of the ten business analysis sections comprising the final group presentation.

Measure	Poor (Score 0-4)	Fair (Score 4-7)	Good (Score 8-11)	Excellent (Score 12-15)	Score
Student introduces the business analysis topic effectively	The relevance of business analysis topic is missing or not well defined	The business analysis topic is just lightly defined	The business analysis topic is adequately defined	The business analysis topic is thoroughly and clearly defined
Student provides background and context for the business analysis topic	The background and context are missing or not well defined	The background and context are lightly defined	The background and context are adequately defined	The operating background and context are thoroughly and clearly defined
Student outlines pros, cons and implications for the business analysis topic	The pros, cons and implications are missing or not well defined	The pros, cons and implications are lightly defined	The pros, cons and implications are adequately defined	The pros, cons and implications are thoroughly and clearly defined
Student offers a fact- based strategy for the business analysis topic	The recommended strategy is missing or not well defined	The recommended strategy is lightly defined	The recommended strategy is adequately defined	The recommended strategy is thoroughly and clearly defined
Student recaps key findings and insights for the business analysis topic	The key findings and insights are missing or not well defined	The key findings and insights are lightly defined	The key findings and insights are adequately defined	The key findings and insights are thoroughly and clearly defined
Total Score

Peer Review Sites & Related Influencers: Outline actual results of peer

review websites (i.e. Google Business Profile, Better Business Bureau

(BBB), Yelp, Trustpilot) where users share their experiences, opinions, and

ratings about products, services, or companies as well as any other related

market influencers (e.g. social media personalities, media coverage).

Marketing Question

Qualitative Data Analysis Assignment

Objective:

The objective of this assignment is to develop students’ skills in analyzing qualitative data and effectively

communicating their analysis process and results visually. Students will also learn more about the

capabilities and drawbacks of using AI tools. Students will be provided with a qualitative dataset, and

their task is to condense the key elements of their analysis into a visually engaging and informative

infographic.

Track Changes Word file (my part)+ presentation voice record…

In the Word file there is a part highlighted in yellow, right?

First: This Word file highlighted in yellow is my part of the work because I have a partner in the presentation, so I want a Word file with Track Changes that shows that I was writing and deleting so the professor can see that this is my draft when I prepared the presentation (only for my part that starts from the beginning of the highlighted in yellow to the end of the Word file).

Second: I have a presentation ready, I just want you to add a voice as if I am explaining the slides in my own way (not reading).

Below I will attach what the professor requested (the format of the voice recording requirement):

Brand Battle Royale, Social Media Audit (100 pts.)

In teams, you and your partner will choose two competing brands and conduct a comparative social media audit. You have to analyze content strategy, engagement metrics, tone, and platform use. The final product is a 5-minute video or narrated slide deckpresenting the team’s findings and recommended improvements. Above all, have fun with this assignment. You are the judge of any two rival brands of your team’s choice, so make it interesting for yourselves.

Note: Do not use AI tools. I want you to critically think and conduct your own research for your presentation. Students who depended on AI for their research and project idea in previous courses produced presentations that were almost exact copies to one another with eerily similar project arguments. Suffice it to say, it was not interesting for me to sit through seven video presentations that sounded alike.

How to submit your assignment

1. Your comparative social media audit (i.e., content strategy analysis, engagement metrics, tone, and platform use) must be typed on a Word doc in sentence form. Your presentation is based on this material, so you may copy and paste it except the Word document must be written out rather than in bullet points. Avoid using Grammarly, as it is often flagged for AI writing due to its embedded AI writing function. Also avoid AI tools altogether. I want you to learn how to do a comparative social media audit properly through your own assessment. Be the judge of two rival brands. This assignment is designed to expand your creative vision and assess differences and similarities between two competitors’ social media marketing approaches.

2. Upload that Word document as part of your submission so I can also follow along when I watch your video or narrated slide deck.

3. Make sure your submission meets the project requirements. Review the project details more than once before you submit your project.

4. Upload your 5-minute video or narrated slide deck as an .mov or .mp4 file. Canvas does not support .key (Keynote files). You may have to compress the video file if Canvas will not upload your file or share it with me using FIU OneDrive.