Company Report Nike

Company Analysis — Nike

1. Consider you are hired as a consultant for a multinational company. Your task is to analyze the

chosen company, and determine the critical issues it faces in its strategic management.

Provide solutions/recommendations for the identified issues using the theories and concepts

learned in. The final outcome is a company report that should also address:

Mergers and acquisitions

Market selection & entry mode choice

Firm strategy

Corporate social responsibility

2. A typical project should include the following sections:

Executive Summary (1/2 page)

Introduction (1 pages) Brief company overview and context of analysis.

External Analysis (3 pages)

o General assessment of the environment

o Stakeholder analysis

o Porters 5 forces

Internal Analysis (3-4 pages)

o Financial analysis

o VRIO analysis

o Value chain analysis

Strategy identification (1 page)

Recommendations (3 pages)

o Recommend 3 potential strategies

o Commit to one of the recommended strategies

o Outline a strategic implementation plan

3. minimum of 7 sources of information in citations.

Chosen company website

(you can set up a free account to search articles)

PBA library databases

Do not include websites such as:

Please document sources in a proper APA format.

4. The report should have the following characteristics:

11-12 double-spaced pages, excluding the title page and any attachments,

such as figures, tables, appendixes, and references

Use Times New Roman 12 point font, and 1 margins all around.

Subtitles and Table of contents are required

Cover page

APA style for the citation format

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