1)OPTION A –
Respond to the following in a minimum of 175 words:
Consult the Additional Resource List at the Bottom For Ideas – Explore the defining marketing portion of our reading and look at the AMA and Philip Kotler’s key points about how marketing is more than advertising and promoting.
- In what ways is the marketing process more than advertising and promotion?
- Share at least two examples of functions contained in marketing that are not advertising or promotion.
- How does the marketing process (not just advertising) improve your family?
- How does the marketing process (not just advertising) improve your community?
- How does marketing the marketing process (not just advertising) improve your work, or a previous job, meet its goals?
OR
OPTION B –
Respond to the following in a minimum of 175 words:
Consult the Additional Resource List at the Bottom For Ideas – Explore the defining marketing portion of our reading and look at the AMA and Philip Kotler’s key points about how marketing is more than advertising and promoting.
- In what ways is the marketing process more than advertising and promotion?
- Share at least two examples of functions contained in the marketing process that are not advertising or promotion.
- How is the marketing process (not just advertising) inclusive of both for-profit and non-profit industries?
- What role does marketing have in the development of services and programs in the nonprofit industry within your community? – think Boys and Girls Clubs, Churches, Parks and Recreation programs, Food Pantry/Foodbanks, Homeless missions
then make2 separate post replying to a discussion on same topic.
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