E- Business & Marketing Fundamentals assignment
Total Marks : 90
Write a business plan for the expansion of your property business with E-Business Consider the following-
You work as the E-Business Development and Marketing Manager for a successful domestic property business in the Bahrain region [1-6-bedroom apartments and family houses]. The business has been expanding steadily for the past 10 years but using solely a face-to-face operation. Over the past 12 months the Directors of your business have seen a number of competitive real estate companies enter the region and this is starting to affect your revenue. After initial analysis by the Managing Director, the Board of Directors have realised the new real estate companies are operating a 95% e-business and digital marketing model to their real estate business.
You have been asked to form a business development report, proposing a transitioning to an e- business and digital marketing environment. You have considerable experience of the Internet and social media apps, but your Board of Directors wants you to propose a number of fundamental commercial areas they should be aware of.
This is not the traditional operational methods that the company conducts, but the competitive impact has prompted the Board of Directors to seek your expert views on what needs to be considered for staying relevant to the market and appealing to an increasingly digital native customer.
The Board of Directors are your target audience, and although you should include correct referencing and input this is not a traditional piece of academic writing.
Your submission is a Word document that clearly includes the following key tasks
Executive Summary
Table of Contents
1. Propose a maximum of four social media platforms that your real estate business should consider fully utilising, giving a summary critique of each.
2. Conduct a PESTLE analysis of the Bahrain region real estate sector and explain the pressures on e-business and digital marketing.
3. Explain how you would use the Paid-Owned-Earned-Shared model to focus your e- business marketing approach.
4. Identify how you could use influencers to broadcast and amplify the unique selling points of your real estate business.
5. Summarise a communications plan for your real estate business, aligning to the AIDA model, and considering all digital and social media tactics.
Appendix Any other data you feel is useful Individual assignment – 3500 words
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