You will compare and contrast two print advertisements that are from two different decades (there are at least ten years between the introduction of the two ads).
Using your first ad from the five paragraph essay assignment, find a second ad for the same product (ideally the same brand). When choosing your second ad, make sure you see at least two similarities and two differences that you can analyze and offer a reasonable explanation for the similarities and the differences USING RESEARCH to support your claims. Your advertisements themselves will not be considered sources for research; you will need to consider the reasons for the differences and similarities and use research to confirm your hypotheses (note: if you cannot find support, you are likely wrong and will need to consider other possibilities). See the previous lectures explaining this assignment. Lecture Module Six (Beginning your Compare and Contrast) and the sample essay in module six should be particularly helpful. You must use at least two sources for this paper. It is recommended that you use more than two sources. Full credit for sources will only be earned by using written (electronically accessed journals and books are written sources) peer reviewed journal articles and/or university press published books from the HCC library. You are eligible for full credit if you properly use two peer reviewed sources described previously and use additional mid-level sources without using weak sources. See the lecture in module eight regarding MLA and good sources for guidance. For this assignment, all of your sources must be written sources (that is, they are written and available in a journal, newspaper, website, etc.) Videos, documentaries, pictures, etc., are not valid sources for this assignment. Your two advertisements are not sources for this assignment.
Do not cite your ads in text or add them into the works cited (obviously, you will discuss them, but you should not have an in-text citation or works cited entry for the ads). Include them as part of the file. Instructor will need to see the ads to properly assess the analysis, so any essay that does not include the two advertisement image will not be eligible for grading.
Essays will be 6 paragraphs: an introduction with a clear thesis that does not list all sub-points, a paragraph exploring one similarity between your topics, a second paragraph exploring one similarity between your topics, a paragraph exploring one difference between your topics, another paragraph exploring another difference between topics, and a conclusion that is not a summary, You may not reuse any written portion of your five paragraph essay (or any other assignment) for this essay assignment.
Again, six paragraphs in this order:
Intro
One Similarity
One Similarity
One Difference
One Difference
Conclusion (not summary) MAKE SURE THE CONCLUSION IS NOT A SUMMARY
After the six paragraphs, scroll to the first fully blank page and add your first ad.
Add your second ad. The two ads can be on the same page or consecutive pages.
Then scroll to the first fully blank page and add your works cited. Also use third person and Oxford comma when needed.
The entire essay, the two ads, and the works cited must be in one singular file. Do not upload multiple files.
Essay must be 600-750 words in length, plus a works cited page. Word count begins at the first word of the introduction and ends at the last word of the conclusion. Students can include their in-text citations in their word count (ex, the last names in the parenthetical citations), but cannot include their headers, title, works cited, or any other extraneous words in their word counts. All papers must be double-spaced, typed, one inch margins, Times New Roman 12 pt font, and in MLA format. Papers will be submitted electronically. All papers will be graded via a rubric. Essay two is worth 150 points. Remember that you will need to put your page numbers as part of your in-text citations.
This was the first Ad I used which is the 1993 Coca-Cola Polar Bears. Use another print Ad from Coca-Cola that’s at least 10 years apart and send me the picture as well. In addition, the rewritten essay will need to include proper citation for summary and paraphrase in order to earn a passing grade, regardless of the rubric score. To not cite summary and/or paraphrase of facts learned from sources is plagiarism and this results in an automatic F. This is addressed in: the syllabus, Lecture: Module Seven, Intro to MLA formatting In Text citations PPT, Lecture: Addendum Important MLA information, and your assigned reading. HERE IS 2 SOURCES YOU CAN USE FROM MY HCC LIBRARY, YOU CAN ALSO USE OTHER SOURCES BUT THEY NEED TO BE
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