Global Case Project International Business (Graded)

Project Overview

The Global Case Project challenges you to apply international business theories and concepts to a real-world global company. You will analyze how the company operates across borders, evaluates international markets, manages risks, and adapts strategies to cultural, political, and economic differences.

This project simulates the type of strategic analysis expected of international business professionals and consultants.

Learning Objectives

By completing this project, you will be able to:

• Analyze a firms global strategy using international business frameworks
• Evaluate political, economic, cultural, and legal factors affecting international operations
• Assess international market entry strategies and global supply chains
• Identify risks and ethical challenges in global business
• Communicate professional business analysis clearly and persuasively

Project Description

You will select one multinational company that operates in at least two countries outside its home country. Your task is to develop an in-depth global case analysis that examines the companys international strategy and performance.

Company Examples (You may choose others with approval):

• Apple, Inc.
• Toyota Motor Corporation
• Starbucks
• Samsung Electronics
• Unilever
• DHL
• Netflix
• Nike
• Sterling Motorcars – Thomas Moorehead Dealerships

Required Sections

Your project must include the following sections:

1. Company Background (20 points)

• Brief overview of the company and industry
• Home country and global presence (key markets)
• Core products or services

2. Global Environment Analysis (40 points)

• Political and legal environment
• Economic environment
• Cultural considerations (use Hofstede or similar framework)
• Trade policies, regulations, or regional trade agreements affecting the company

3. International Market Entry Strategy (40 points)

• Markets entered and rationale
• Entry modes used (exporting, joint ventures, FDI, licensing, etc.)
• Advantages and disadvantages of chosen strategies

4. Global Operations and Supply Chain (30 points)

• Manufacturing and sourcing strategies
• Global logistics and supply chain issues
• Risk management (geopolitical risk, disruptions, sustainability)

5. Ethical, Social, and Sustainability Issues (30 points)

• Ethical challenges in global operations
• Corporate social responsibility (CSR) initiatives
• Environmental and sustainability strategies

6. Strategic Recommendations (25 points)

• At least three actionable recommendations
• Supported by international business concepts
• Explanation of potential benefits and risks

7. Conclusion (15 points)

• Summary of key findings
• Future outlook for the companys global strategy

Deliverables

Submit the following to Canvas:

Written Report (Word or PDF)

• • 68 pages (double-spaced, excluding cover and references)
  • 12-point font, 1-inch margins
  • APA or MLA citations required

• • Professional 57 minute recorded presentation (810 slides maximun); will upload to the Global Case Project Discussion Board for additional points.

Deliverables Due on 5 May 2026 no later than 11:59pm. Graduating Seniors must submit no later than 1 May 2026.

Grading Rubric (200 points total)

• Company Background: 20 pts
• Global Environment Analysis: 40 pts
• Market Entry Strategy: 40 pts
• Global Operations & Supply Chain: 30 pts
• Ethics, CSR & Sustainability: 30 pts
• Strategic Recommendations: 25 pts
• Conclusion & Overall Integration: 15 pts

Academic Integrity

All work must be your own. Proper citation of sources is required. Plagiarism or use of AI-generated content without attribution may result in zero points earned.

Tips for Success

• Use course models and terminology consistently
• Support claims with credible, current sources
• Incorporate charts or tables where helpful
• Write clearly and professionallythis is a business report
• Strong projects demonstrate depth of analysis, clear structure, and thoughtful global insight.

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