Purpose
The goal of this assignment is to learn more about live sporting events by collecting observations from a sporting event that you attend. This will allow you to engage with the aspects of sport that we have covered in Unit 3 including advertising, identity, interpersonal relationships, etc. Additionally, it will help change your perspective from being a fan of sport to a critical evaluater of the event and everyone involved.
Task
The Live Sport Event
- Attend a live sporting event. This may include collegiate, semi-professional, or a professional sports game or match. Before, during, and after the event, take field notes (i.e., “raw records”, jottings, scratch notes, and condensed accounts) that are the unprocessed notions of what you observe. Use material that we have covered in class to guide you and feel free to skip ahead to future chapters. Do not feel that you need to limit yourself to interactions on the field. You may find interesting things that are happening in the stands, marketing for the event, food vendor interactions, fan interactions, media present, coach-athlete interactions, etc.
- You must submit both your raw field notes (typed or scanned notes are acceptable) as well as proof of attendance at the event (e.g., a selfie, ticket stub, picture of you at the event taken by others, etc.).
The Analysis Paper
- Write a 3-4 page analysis paper about the live sporting event that you attended. The paper should be divided into three sections: an introduction, body, and conclusion. In addition to the 3-4 pages, include a cover page, a reference page, and either (1) an appendix that includes your field observation notes, (2) or a separate document/file/image with your field observation notes.
- Introduction: Provide an overview of the event that includes a description of the sport, space (arena, stadium, etc.), and key or noteworthy figures (e.g., teams, coaches, athletes, organizations, etc.), what drew you to the event, and why this event is suitable for this assignment (e.g., how can it inform issues of sport communication).
- Body: Identify important or interesting interactions/happenings that you observed during the event. Select 3 to 4 course concepts to apply to the interactions you observed (about 1 or 2 concepts per paragraph). In the application of the course concepts, accurately define and describe the concept and cite the textbook using APA formatting (in-text citation and reference page) in your paper. A good format for this is to describe the interaction, provide the definition of the concept you are applying, and provide an analysis of how your chosen concept may inform the interaction you observed. Avoid using the same concepts that you used in the Interview a Sports Figure assignment.
- Conclusion: Provide a summary of the 3 to 4 course concepts you applied to the event you attended. Further, provide your own critical evaluation of how your knowledge of sport communication illuminated or provided you with a heightened understanding of the events you witnessed. Specifically mention the features that you would have likely overlooked if it were not for your newfound knowledge of sport communication. Complete the conclusion with 1 to 2 suggestions for how sports communication scholarship can be expanded to cover observations from your event that are currently overlooked in the literature (e.g., are there other types of fan categories?)
- The analysis paper should be formatted using APA 7th edition formatting guidelines which includes a cover page, page numbers, and a reference page. You may include an appendix with your notes or submit a separate document/file/image that includes these. You do not need an abstract.
- Practice a collegiate writing style by using proper syntax, spelling, grammar, etc. Take time to revise your paper before submitting the final version.
- Your submission should include your (a) paper, (b) field notes, and (c) proof of attendance.
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