Management Question

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Learning Outcomes:

Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy..

Case Study : Where Should We Focus Our Innovation Efforts? An Exercise (Chapter 7 Choosing Innovation Projects)

Please read the case study in chapter 7 of your textbook “Strategic Management of Technological Innovation” and answer the following discussion questions. This assignment is worth 10 marks, with each question assigned specific marks as indicated.

Question 1 (2 marks):

The case emphasizes that firms must identify the dimensions of performance that drive value in their industry. (200-250 words)

What are these performance dimensions in the case?

Why is it important to separate different dimensions of technological improvement instead of treating innovation as a single factor?

Question 2 (2 marks):

Explain the concept of marginal returns to innovation investment as discussed in the case. (200-250 words)

Why might additional investment in one performance dimension yield diminishing returns?

How should this influence R&D budget allocation?

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Question 3 (2 marks):

Using the case analysis, explain how managers can use performance mapping to: (200-250 words)

Identify over-invested areas

Detect under-explored breakthrough opportunities

Support your answer with examples from the case.

Question 4 (2 marks):

Discuss the strengths and weaknesses of relying on quantitative methods (such as discounted cash flow and real options) when deciding where to focus innovation efforts. (200-250 words)

When might qualitative judgment be more appropriate?

Question 5 (1 mark):

Why is it risky for firms to spread innovation resources evenly across all technological dimensions? (200-250 words)

Explain using strategic management concepts from Chapter 7.

Question 6 (1 mark):

If you were the manager in this case, which innovation dimension would you prioritize and why? (200-250 words)

Justify your answer using strategic and financial reasoning.

Directions:

All students are encouraged to use their own words.

Use Saudi Electronic University academic writing standards and APA style guidelines.

Use proper referencing (APA style) to reference, other styles will not be accepted.

Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.

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