Marketing

Hello, Below is the instructions for the assignment. Detailed instruction are given
Marks will be allotted based on the assessment criteria as per the rubrics attached

Your lecture notes will give you the basic framework ONLY of the ideas, theories and concepts you will need to complete the assignment.

You will need to make use of the required reading, extra references and any other material you come across in the course of researching your assignment.

Remember, to give reference when using or you reproduce from other peoples work, details for each source you use.

Present your assignment in minimum 12 pages and minimum of 4000 words.
Powerpoint for the assignment max 14 slides Excluding references.

Assignments below 4,000 words will not be evaluated.

Your project is subjected to Similarity test, so maximum level of similarity is 7% including AI

As per policy using AI tools for the development or drafting assignment is not allowed.

You Must provide Turnitin Report for Similarity and AI percentage

Assignment Directions/Guidelines: (if applicable)

Required:

Select a medium or large enterprise operating in an oligopolistic market structure (e.g., telecommunications, airlines, automotive, fast-moving consumer goods, or tech industries). The company should be in Saudi Arabia or in The GCC.

The company chosen will serve as the basis for answering the following questions. Each question is worth 10 marks and should be answerable within a two-month study period through research, interviews, and secondary data collection.

Assignment Tasks/Questions:

1.Competitive Environment & Consumer Behavior

Analyze how your selected enterprise responds to competitive pressures in its oligopolistic market.

How does consumer behavior (preferences, loyalty, switching costs) influence the companys marketing strategies?

2.Segmentation, Targeting, and Positioning (STP)

Evaluate the companys approach to segmenting its market.

How effective are its targeting and positioning strategies in differentiating itself from close competitors?

3.Branding & Marketing Mix (4 Ps)

Assess the companys branding strategy and its alignment with the 4 Ps (Product, Price, Promotion, Place).

Which of the Ps has the greatest impact on sustaining its competitive advantage, and why?

4.Technology, Market Research & Integrated Marketing Communications (IMC)

Examine how the company uses AI, data analytics, and market research to inform marketing decisions.

How does it integrate traditional and digital communication channels to maintain brand consistency and customer engagement?

“Without knowledge action is useless and knowledge without action is futile

Abu Bakr