This assignment gives you the opportunity to evaluate a complex, contemporary marketing issue and communicate your findings in a clear, coherent written format.
Instructions
- Read the Case
- Pricing Strategy Innovator: Uber located in your textbook at the end of Chapter 11 (p. 322).
- Write Your Analysis (1 Page, ~300400 words)
- Respond to the following prompt in a well-developed, written statement: Is Uber’s core business of matching rideshare demand to driver supply through AI sustainable? What impact do the current pricing and driver pay models have on future profitability?
- Support your response with specific examples, evidence from the case, and relevant course concepts
- Format & Submission
- Length: 1 page, approximately 300400 words.
- Format: double-spaced, 12-point Times New Roman font, 1-inch margins.
- Submit as a Word or PDF file
- Due Date: 04/12
I will upload the case. Case is in PDF
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