Term assignment part one:
Marketing Plan Subject
Background
In this first assignment, you will select the product, or service, you wish to develop a marketing plan for over the course of the term. For example, you could choose to create a plan for Crest toothpaste or Starbucks as your term project. In your second assignment you will develop a SWOT Analysis for this product, service, followed by expected Buyer Behavior in the third assignment. In your fourth and final assignment, you will develop the 4Ps necessary to take advantage of the opportunity identified in Assignment 2 and that makes use of the buyer behavior described in Assignment 3. It all starts with the product, service, you select in this assignment.
A couple of tips for selecting your product, service. One, be sure to pick something you are interested in as this will make the assignment easier to do. Second, be sure to pick a product, service, that has plenty of available articles written about what management is currently doing or has tried in the past. Use this information carefully. Your remaining assignments should not be a description about what management has done rather they should cover what you would do if you were in charge. You want the background on managements past actions for information purposes to understand things like ideas tried in the past and the constraints facing them.
The Assignment
Complete and upload to Blackboard one page showing the following information:
- The title of the assignment
- The due date
- Your name
- The name of the product or service you will be studying.
- A brief paragraph, three of four sentences, explaining why you selected this product or service and where you expect to find information about it
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- end of chapter questions:
- Instructions for the end of chapter questions
- Please see the End of Chapter Question below. To answer this question, be sure to review the referenced article, if one is referenced, and the related part of the text. You are to answer this question in 175-200 words without the use of AI tools. As part of your answer, please cite a reference to an article or blog post supporting your position. This article or blog post must be different from the one cited by the instructor in their question and cannot be the textbook.
Question1
Why are companies becoming so interested in the concept of conscious marketing?
Question2
Should marketers invest large sums in sustainability programs?
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