Marketing Question

*This project is focused on your topic idea that should have been approved by your faculty prior. If you do not have a topic yet, ensure to get one before submitting this part of the project. (Project Topic Attached)

PART 1 of Marketing Project: Foundations of the Marketing Plan (Chapters 16)

Focus: Understanding marketing, value, research, and the customer

What you will submit in written document, in APA style:

1. Introduction of your project idea and title
2. Mission Statement, Logo, Catch Phrase
   1. You will need to use AI to create the mission statement, logo and even catch phrase. You may use any generative AI of your choice. Ensure that your prompts are clear and in accordance with the project topic and project requirements. This is the only part of the project that you may use AI for.

• Define what the company stands for
• Include:
  • Core values
  • Purpose
  • Optional slogan/tagline (logo optional)

1. Situation Analysis

• Industry overview
• General market trends
• Initial competitor observations (basic)
• Introduction to SWOT (can be preliminary)

1. Target Market

• Identify broad target audience
• Include:
  • Demographics
  • Basic behaviors

1. Customer Insights

• Why customers would want this product
• What problem it solves

1. Value Proposition

• What makes the product valuable
• Why customers would choose it

Requirements:

There is no required minimum word count for this part of the project.

Ensure that each section is properly explained, written in APA style and use references when needed, e.g. if you need to communicate value that customers would find by buying your project, ensure to have a reference that supports it.

***The written assignments will be checked for plagiarism and AI usage. Anything beyond what is allowed in this class as communicated in the assignments’ requirements, will result in academic integrity issues and could earn you a zero on the assignment all the way to failure of the course.

Note that Grammarly will also trigger your AI report so YOU MAY NOT use Grammarly for this class.

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