All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover pagewill NOT be accepted.
Learning Outcome:
1.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers decision. (LO-3)
Critical Thinking
1.What do you mean by branding? Using examples from Saudi market like Almarai, STC, Al Baik, and Arabian Oud, identify the advantages that these brands (any two of your choice) provide to firms and consumers. (Ch-11)
2.What do you mean by Omni channel retailing? Critically analyze the key challenges Saudi retailers encounter when integrating physical stores with digital platforms. (Ch-17)
Important Notes: –
Reading required: – Read Chapter 11 and 17 carefully and then answer the questions based on your understanding.
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
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