Discussions:
- Discussing Competitive Analysis and How It Helps Organizations Make Better Decisions
Assignments and Assessments:
- A case study of two competitors, such as Starbucks and Tim Hortons, and why they cannot be successful in both the US and Canadian markets.
Additional Resources:
- “Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter
- “The Art of Competitive Analysis” in the Strategic Management Journal
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