Standards and Rubric for Report 2
Follow these standards for this assignment.
Report 2 (up to 60 points)
Filename to use: <Lastname_Report_2.docx>
Visit the Raleys website at www.raleys.com. Return to the site as many times as
you wish so that you get a full sense of how this company operates online.
Focus entirely on the retail environment Raleys creates on its site.
Focus on the merchandising techniques used to encourage consumer
buying
.
Ask yourself:
o
How does Raleys emulate an in-store shopping experience for viewers
of this site? Consider graphics, arrangements of content, displays, and
colors. How is featured merchandise presented?
o
How navigable is this site? How well are things (as though signage in
the store) labeled? How easy is it for shoppers to find what they want
in a reasonable amount of time?
o
What particular aspects of this help helpor hindershoppers?
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