Post 1: Initial post addressing the discussion board topic is due by the end of day on Saturday.
- Your initial post should be at least 300 words in length.
- Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.
Post 2: Response post to a classmate is due by the end of day on Tuesday.
Post 3: Response post to a second classmate or the instructors follow-up question is due by the end of day on Tuesday.
- If no initial posts exist to allow for a response to be made, you may submit an additional initial post addressing another aspect of the unit topic.
- Feel free to post more responses to classmates as you read, reflect, and contribute to our discussion.
Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.
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