Case Study: Survey Development
Develop a survey to use with those who have attended league games or tournaments at the facility. The survey should be used to help market the facility to teams and events in the future. The survey results should be used to help market the facility to local government leaders (promote the effect of tourism), sell future sponsorship to local and national businesses, and help identify ways to more effectively market the facility and its services. Also develop a plan for effectively distributing the survey and processing the results so that they are as statistically valid as possible.
Tennis Tournament
Submission Instructions:
- Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 3 points.
- You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 3 points.
- All replies must be constructive and use literature where possible.
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Nancie: A structured survey of spectators and participants can help sports facilities demonstrate tourism impact, improve marketing strategies, and attract sponsors. Recommended survey sections include:
- Visitor demographics (zip code, travel distance, overnight stays),
- Spending behavior (hotels, food, retail)
- Event satisfaction (facility quality, safety, concessions)
- Likelihood of return or recommendation
- Sponsorship awareness and preferred amenities.
These items help quantify tourism-related spending, which is central to estimating the economic impact of sports events on local communities (Barajas, 2016; Burgan & Mules, 1992). Evidence shows sport tourism generates substantial regional revenue and supports employment, making such data valuable for government advocacy and sponsor outreach.
To guarantee statistical validity, the survey should be distributed through QR codes at entrances, follow-up email links to registered teams, and social media reminders within 48 hours of events. Random selection across multiple tournaments increases representativeness. Data should be analyzed using descriptive statistics and cross-tabulations (e.g., spending by visitor origin) to identify trends that inform marketing and sponsorship proposals. Reporting accumulated visitor spending and travel patterns strengthens arguments about the tourism effect, as sports events frequently encourage hotel use, restaurant activity, and regional visitation (Raso, 2024).
References
Barajas, A. (2016). Assessing the economic impact of tourist events.
Burgan, B., & Mules, T. (1992). Economic impact of sporting events.
Raso, G. (2024). Sport tourism and regional economic development review.
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Ariel:
Sports Facility Tournament Experience Survey and Marketing Strategy
Survey Instrument
The following survey is designed to evaluate participant and spectator experiences at sports leagues and tournaments hosted at the facility. It includes both quantitative Likert-scale items and qualitative feedback to support marketing, tourism impact analysis, and sponsorship development.
Section 1: Event Experience
- Overall, how satisfied were you with your experience at the facility? (1 = Very Dissatisfied to 5 = Very Satisfied)
- How would you rate the quality of the facilities (fields/courts, seating, restrooms)?
- How organized was the event or tournament schedule?
- How satisfied were you with staff professionalism and support?
Section 2: Travel and Economic Impact
5. Did you travel from outside the local area to attend? (Yes/No)
6. If yes, how many nights did you stay locally?
7. How much did you estimate spending on lodging, food, and entertainment?
Section 3: Marketing and Sponsorship Awareness
8. How did you hear about the event? (Social media, team referral, website, advertisement, etc.)
9. Which sponsors did you notice during the event? (Open-ended)
10. How likely are you to support brands that sponsor events at this facility? (15 scale)
Section 4: Future Intentions
11. How likely are you to return for future events?
12. Would you recommend this facility to other teams or organizations?
Section 5: Open Feedback
13. What improvements would most enhance your experience?
This structure aligns with established sport facility survey frameworks that emphasize satisfaction, logistics, and marketing effectiveness for event planning and tourism evaluation (supersurvey.com).
Distribution and Data Collection Plan
To ensure statistical validity, a mixed-method sampling strategy will be used. Surveys will be distributed using QR codes placed at exits, scoreboards, and registration desks, as well as emailed follow-ups to team managers. On-site intercept sampling will also be used to capture real-time responses, which improves response accuracy and reduces recall bias (Nature). To improve response rates and reliability, the survey will be administered immediately after events when participant experiences are most recent.
A target sample size will be determined based on average attendance per event, with efforts to achieve at least a 3040% response rate. Stratified sampling will ensure representation across teams, spectators, and visiting versus local participants. Pilot testing with a small group will refine clarity and validity before full deployment, consistent with best practices in sport facility research design (University of South Carolina).
Data Processing and Marketing Application
Survey data will be analyzed using descriptive statistics (means, frequencies) and cross-tabulation to identify trends in satisfaction and visitor demographics. Open-ended responses will be coded for recurring themes such as facility quality, travel experience, and sponsorship recognition.
Findings will be used for three primary marketing goals:
- Tourism Impact Reporting: Quantify visitor spending and overnight stays for local government stakeholders.
- Sponsorship Sales: Demonstrate brand exposure and audience engagement to attract regional and national sponsors.
- Facility Improvement Marketing: Identify strengths (e.g., organization, accessibility) and promote them in promotional materials.
Research in sports marketing highlights that structured data collection and analytics significantly improve promotional strategies and facility competitiveness by linking customer satisfaction with marketing outcomes (arXiv).
Conclusion
This survey framework provides a comprehensive tool for evaluating event satisfaction, economic impact, and marketing effectiveness. By combining structured quantitative data with qualitative insights and applying statistically sound distribution methods, the facility can strengthen its reputation, attract future events, and increase sponsorship opportunities.
References (APA Style)
Kumar, S., & others. (2022). A survey on the application of data science and analytics in the field of organised sports. arXiv.
Soto, J., et al. (2024). Sports center customer segmentation: A case study. arXiv.
SuperSurvey. (2023). Sports event survey questions and best practices. Retrieved from
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