Review the material in in the Reading Assignment. Then, go to the discussion forum for Unit 3 and engage in a dialogue with your classmates by answering the following questions:
- In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)?
- Provide examples of when a firm’s strength might simultaneously be a weakness.
- Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?
Your Discussion should be at least 250 words in length, but not more than 750 words. Use APA citations and references for the textbook and any other sources used.
You are expected to make at least three posts to the discussion forum during the course of the discussion period.
Assignment
Kenton, W., Murry, C., & Velasquez, V. (2025, December 19). SWOT analysis: What is it, how it works, and how to perform an analysis. Investopedia. Retrieved January 28, 2026, from
Olsen, E. (2021, May 4). Internal & external analysis. Retrieved from
Optional Video
SmartDraw. (2018, August 17). SWOT analysis – What is SWOT? Definition, examples, and how to do a SWOT analysis. [Video] YouTube.
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