Project Name: ShopeeFood Promotion Design “Sat Set” CampaignObjective: Creating a dynamic and high-converting promotional visual for a food delivery service.
Project Details:
- Concept: “Pop-out Visual” where elements like pizza and drinks appear to float out of the smartphone screen to create a 3D depth effect.
- Target Audience: Gen Z and millennials who prioritize speed (“sat set”) and big discounts.
- Design Elements:
- Color Palette: Vibrant Orange (#FF4500) as the primary brand color, combined with Bright Yellow for highlighting promotions.
- Typography: Using bold Sans Serif fonts for high readability and a modern aesthetic.
- Technique: Advanced Layer Masking for the hand-held phone interaction, Custom Shadows for depth, and Color Grading to ensure all assets match the brand identity
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