A Mumbai-based startup, ‘FreshBite’, is launching a new line of healthy, organic snacks targeting fitness enthusiasts and health-conscious individuals in India. The snacks are priced at 120 per pack and will be sold online and in select retail stores. Develop a marketing plan to drive awareness, drive sales, and achieve 1 crore revenue in the first 6 months, considering a limited budget of 20 lakh.
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