Project Description:
For your final project, you will develop a comprehensive marketing strategy for either a new brand you create or an existing brand you select. This project will require you to integrate all the concepts and strategies covered throughout the course, including market research, segmentation, targeting, positioning (STP), branding, marketing mix (4Ps), and integrated marketing communications (IMC). The objective is to design a well-rounded marketing strategy that effectively addresses the brands goals and objectives in a competitive market environment.
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