The effective evaluation of employee performance depends, to a certain degree, on the tool that is utilized. Based on that statement, in this Critical Thinking Assignment students will create a one-page Performance Management Form that can be used in an organization. To accomplish this task, complete the following:
Choose any organization in Saudi Arabia that you are familiar with, either one you have been employed with or have studied/researched.
Choose an assessment template that you find beneficial/advantageous (note: typing assessment or evaluation format into Google will bring hundreds of different templates for you to choose). Students can also use one utilized in their current/previous workplace, or one they are familiar with.
Using that template as a guide, create your own assessment tool you would propose to evaluate any employee/position in that organization (for instance, you may choose to evaluate an employee in finance). Be clear about: The assessment/evaluation criteria important in your review. The rating categories (e.g., superior, meets expectations, etc.) An appropriate mix/combination of check-box assessment criteria and short answers.
Please post the assessment template you utilized as a guide along with your own completed assessment tool.
Your form should meet the following structural requirements:
2 pages in length, maximum
No need for in-text citations.
The assessment tool must be your own work, though you may follow the template/outline of those found via Google.
You are strongly encouraged to submit all assignments to the Turnitin Originality Check prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, review the Turnitin Originality Check Student Guide.
Be sure to support any statement made in your form, and cite any statement and/or words/phrases that you are utilizing from other sources.
Write a research paper on end-of-life considerations for an aging adult. USE CHAPTER 18 of The 3rd edition of Nutrition for the Older Adult by Melissa Bernstein and Nancy Munoz (ISBN 9781284149005), published by Jones & Bartlett. write as a sophomore in college, keep the tone neutral, don’t use unnecessary adjectives or adverbs, avoid technical jargon and complex terms
Instructions:
Would be minimum 10-12 pages in Word (includes cover, abstract and reference page) all in APA format. The research paper will discuss all the aspects of end-of life. You are being graded on format, length, research quality, and content. Writing should be in full paragraphs with intext citations (name, 2025). You should have TONS of these in your paper. DO NOT USE AI
Do not list bullet points, you will receive a zero.
Appropriate sources for current research on this topic are peer-reviewed research articles (try searching in PubMed via the library The Journal of the Academy of Nutrition and Dietetics is an example of a peer-reviewed journal. Everything in your paper should have a citation or its considered plagiarism. Put your full reference list at the end of your paper and also insert your references in Packback’s work-cited tab.
If you dont know already, peer reviewed means that other health professionals have reviewed it and think the document is legit. Non-peer reviewed is someone just writing an opinion in an article or blog, and it is just that…their opinion. Do not use opinions unless it is solely yours. If citing from websites, they must be legit sources. WEB MD and other generic websites are not scientific, but layman information.
Your paper should be written the scientific community. Remember, someday you may have to address this topic with a loved one.
How do you know you are doing it correctly, answer these questions.
Did I cover appropriate topics and are they cited with proper references?
Were appropriate sources (peer-reviewed articles) utilized for research? Minimum of 5. Use the UH librarians can help you, thats their job.
Were all sources cited and included in APA formatted at the end of your paper and cited in the text properly?
Is your paper interesting, did you present new ideas or concerns or find any new references?
The objective of the class project is two fold: a) to familiarize you with the usage of Excel (which you will have to use in your jobs, no matter what type of jobs), and b) to draw conclusions based on the facts and your learning. You need to answer all the questions provided in a report format (i.e., do not re-write the questions and provide answers below) and write no more than 2-page, single spaced, 12 fonts, and Ariel/Times New Roman font. Your writing should be precise and indicative of your understanding the facts presented in the data. I will hold a review session on how to prepare your data and how to create the report, which will be announced within Canvas closer to the time in which the assignment is due. See the Weekly Schedule below for due dates and times.
Data: from FDIC website. Make sure your bank is a member of FDIC and has at least five years of data.
What to do: Analyze the bank’s operating performance, risk and strategies.
What to submit: You need to submit your written part in word or PDF format along with Excel calculation. Your written part should stand out itself, i.e., you should use numbers to support your arguments. If need be, you may reference to the specific cell in the Excel. If you would like to copy paste tables from Excel, you can add an appendix to the word file. Appendix is separate and is not included in the page count. A grading rubric for the project will be provided in the Assignment Dropbox area. Please note that NO late Projects will be permitted.
The bank in question(
Charles Schwab Bank, SSB
and the bank link:
Class Project Grading Rubric
Class Project Grading Rubric
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeClear Explanation of Key Strategic Issues The problems, scope, and seriousness was clearly identified in the discussions. There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the companys present situation and strategic issues. Effective Executive Summary Did not waste space summarizing information already found in the case.
20 to >14.0 ptsExceeds StandardShows superior knowledge of the issues, key problems, and the companys present situation and strategic issues. Effective Executive Summary.14 to >9.0 ptsAt StandardShows adequate knowledge of the issues, key problems, and the companys present situation and strategic issues. Executive summary adequate.
9 to >5.0 ptsApproaching StandardShows some understanding of the issues, key problems, and the companys present situation and strategic issues. Executive summary inadequate.5 to >0 ptsBelow StandardShows little understanding of the issues, key problems, and the companys present situation and strategic issues. Executive summary missing or poorly constructed.
20 pts
This criterion is linked to a Learning OutcomeValid Arguments; Analysis of Financial Performance with Relevant Supportive Detail Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified. Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.
20 to >14.0 ptsExceeds StandardCritical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.14 to >9.0 ptsAt StandardCritical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.
9 to >5.0 ptsApproaching StandardCritical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.5 to >0 ptsBelow StandardCritical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.
20 pts
This criterion is linked to a Learning OutcomeAppropriate Analysis, Evaluation, Synthesis for the Specific Industry Identified There was complete data on which to base a thorough analysis. Key change drivers underlying the issues were identified. Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.
20 to >14.0 ptsExceeds StandardAnalysis of key change drivers and the underlying the issues were clearly identified.14 to >9.0 ptsAt StandardAnalysis of key change drivers and the underlying the issues were partially identified.
9 to >5.0 ptsApproaching StandardAnalysis of key change drivers and the underlying the issues were not identified.5 to >0 ptsBelow StandardAnalysis of key change drivers and the underlying the issues inadequate.
20 pts
This criterion is linked to a Learning OutcomeConclusions and Recommendations are Congruent with Strategic Analysis Specific recommendations and/or plans of action provided. Specific data or facts were referred to when necessary to support the analysis and conclusions. Recommendations and conclusions were presented and supported in a literate and effective manner.
20 to >14.0 ptsExceeds StandardEffective recommendations, solutions, and/or plans of action were provided. Specific data or facts were referred when necessary to support the analysis and conclusions.14 to >9.0 ptsAt StandardEffective recommendations and/or plans of action were partially provided. Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.
9 to >5.0 ptsApproaching StandardEffective recommendations and/or plans of action inadequate. Specific data or facts were not referred when necessary to support the analysis and conclusions.5 to >0 ptsBelow StandardEffective recommendations and/or plans of action not provided. Specific data or facts necessary to support the analysis and conclusions was not provided.
20 pts
This criterion is linked to a Learning OutcomeProper organization, professional writing, and logical flow of analysis. APA formatting Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified. Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.
20 to >14.0 ptsExceeds StandardKey points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Excellent grammar, spelling, punctuation, professional writing, and syntax.14 to >9.0 ptsAt StandardKey points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Adequate grammar, spelling, punctuation, professional writing, and syntax.
9 to >5.0 ptsApproaching StandardKey points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Grammar, spelling, punctuation, professional writing, and syntax needs improvement.5 to >0 ptsBelow StandardKey points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement.
Following the concept map runic and the grading runic that will be uploaded, along side information for patient Im using, I want a comprehensive care plan and concept map. The template to be followed for both the care plan and concept map will also be uploaded. If the data I provided are not substantial enough, to fill up the care plan and concept map, feel free to improvise, I juts want a detailed, and a very good care plan and concept map.
A mentor once told me a saying: Ask for a job, and you will get advice. Ask for advice, and you will get a job. Perhaps its an oversimplification, but there is a lot of truth in it. In most professions and especially in financial advising, networking and asking good questions are two of the most important skills to learn. In this assignment, you will practice both.
For this assignment you will select 3 financial advisors to contact. Draft an email to each one and request to meet over coffee, lunch, video call, or phone call. As a requirement, this conversation cannot be had over email. During a later module, you will submit the notes from the conversation. You only need to schedule and successfully meet with 1 financial advisor, but you may meet with more than 1.
Instructions
Submit a Word document with the following 3 sections.
Section 1: Create a bullet point list of 3-5 financial advisors you plan on contacting. Under each advisor, list the name of their business and a link to their website. Preferably list advisors with whom you do not currently have a close relationship (i.e. not family or close friends).
Section 2: Draft a 50-200 word email to send to the financial advisors. Introduce yourself and explain you are looking to enter the industry and would enjoy asking them a few questions about their work and retirement planning. Make sure your request is time-bounded (i.e. request 30-45 minutes).
Section 3: List 10 questions you may ask the financial advisor during the conversation. You will not be expected to ask every single one of these questions, but you will have them ready to ask.
Most of the questions should relate to retirement planning, but not every question needs to directly reference it. Examples include: What is your approach or process to helping clients prepare for retirement?, What causes retirees the most stress?, As an advisor what are the most rewarding and challenging aspects of retirement planning?, andWhat is your biggest success story in relation to retirement planning?. You may include these example questions in your list of 10 questions.
Other Instructions:
Length of the assignment: At least 3 advisors are listed, the draft email is 50-200 words, and at least 10 questions are listed.
Format of the assignment: Current APA.
Number of citations: None.
Acceptable sources: N/A.
Helpful tip: When you are looking for financial advisors to contact, you may use personal networks. You may also utilize online directories such as NAPFA, XYPN, the CFP Board, and the Fee-Only Network. Each of these organizations include a directory of advisors. Please use advisors found in or around Phoenix, AZ
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
For this assignment you will write an R program to complete the tasks given below. You will hand in two files for this assignment.
A File with your R program. This file should contain only the code (no output) and must have the typical r extension. No other file extensions will be accepted. The reason is that the assignment be graded based on your R code and not the output file. The output file will be used to verify the code commands. Also, please make sure that all comments, discussion, and conclusions regarding results are also annotated as part of your code.
A PDF/DOC file with your output code. We are giving you more flexibility regarding how you want to present your output (tables, plots, etc.). You can either use RMD files that combine code, narrative txt, and plots or you can use word document with copy and paste from the R platform you are using. However, please remember that all output (tables, plots, comments, conclusions, etc.) shown in this file has to be generated by the same R code that you submit. This is important! Output shown that is generated using a separate code or output shown that is not supported by the submitted code will not be graded. Screenshots will not be accepted.
R Data Set: HMEQ_Scrubbed.csv (in the zip file attached).
The Data Dictionary in the zip file.
Note: The HMEQ_Scrubbed.csv file is a simple scrubbed file from the previous week homework. If you did more advanced scrubbing of data for last week, you may use your own data file instead. You might get better accuracy! If you decide to use your own version of HMEQ_Scrubbed.csv, please hand it in along with the other deliverables.
This assignment is an extension of the Week 4 assignment. The difference is that this assignment will now incorporate Random Forest and Gradient Boosting models.
Step 1: Read in the Data
Read the data into R
List the structure of the data (str)
Execute a summary of the data
Print the first six records
Step 2: Classification Models
Using the code discussed in the lecture, split the data into training and testing data sets.
Create a Decision Tree model using the rpart library to predict the variable TARGET_BAD_FLAG
Create a Random Forest model using the randomForest library to predict the variable TARGET_BAD_FLAG
Create a Gradient Boosting model using the gbm library to predict the variable TARGET_BAD_FLAG
All model parameters such as tree depth are up to you.
Do not use TARGET_LOSS_AMT to predict TARGET_BAD_FLAG.
Plot the Decision Tree and list the important variables for the tree.
List the important variables for the Random Forest and include the variable importance plot.
List the important variables for the Gradient Boosting model and include the variable importance plot.
Using the testing data set, create a ROC curves for all models. They must all be on the same plot.
Display the Area Under the ROC curve (AUC) for all models.
Rerun with different training and testing data at least three times.
Determine which model performed best and why you believe this.
Write a brief summary of which model you would recommend using. Note that this is your opinion. There is no right answer. You might, for example, select a less accurate model because it is faster or easier to interpret.
Step 3: Regression Decision Tree
Using the code discussed in the lecture, split the data into training and testing data sets.
Create a Decision Tree model using the rpart library to predict the variable TARGET_LOSS_AMT
Create a Random Forest model using the randomForest library to predict the variable TARGET_LOSS_AMT
Create a Gradient Boosting model using the gbm library to predict the variable TARGET_LOSS_AMT
All model parameters such as tree depth are up to you.
Do not use TARGET_BAD_FLAG to predict TARGET_LOSS_AMT.
Plot the Decision Tree and list the important variables for the tree.
List the important variables for the Random Forest and include the variable importance plot.
List the important variables for the Gradient Boosting model and include the variable importance plot.
Using the testing data set, calculate the Root Mean Square Error (RMSE) for all models.
Rerun with different training and testing data at least three times.
Determine which model performed best and why you believe this.
Write a brief summary of which model you would recommend using. Note that this is your opinion. There is no right answer. You might, for example, select a less accurate model because it is faster or easier to interpret.
Step 4: Probability / Severity Model Decision Tree (Push Yourself!)
Using the code discussed in the lecture, split the data into training and testing data sets.
Use any model from Step 2 in order to predict the variable TARGET_BAD_FLAG
Develop three models: Decision Tree, Random Forest, and Gradient Boosting to predict the variable TARGET_LOSS_AMT using only records where TARGET_BAD_FLAG is 1.
Select one of the models to predict damage.
List the important variables for both models.
Using your models, predict the probability of default and the loss given default.
Multiply the two values together for each record.
Calculate the RMSE value for the Probability / Severity model.
Rerun at least three times to be assured that the model is optimal and not over fit or under fit.
Comment on how this model compares to using the model from Step 3. Which one would your recommend using?
Essential Activities:
Watch all the training videos
Execute the example code while watching the training videos.
Submittinga text entry box, a website url, a media recording, or a file upload
Attempts0
Allowed Attempts2
Purpose
Per the American Association of Colleges of Nursing (AANC, 2021), advanced practice nurses are responsible for advancing the scholarship of nursing by disseminating one’s scholarship to diverse audiences using a variety of approaches or modalities. Additionally, they should translate evidence into practice.
The purpose of this assignment is to analyze and synthesize prior course information about current and emerging practice issues, scope of practice, licensure, ethical issues, legal parameters, national benchmarks, and quality improvement and safety impacting the student’s chosen future APRN role (AGACNP, FNP, PMHNP, Nurse Leader).
Assignment
Students will present a voice-over PowerPoint Presentation about an issue of their choice within the context of their chosen future advanced practice role. You may use information from content you presented in prior DB posts. If you need inspiration for a topic, you could consider
Nurse turnover, job satisfaction, environment
Patient flow/throughput
Admissions/discharges/transfers
Device utilization (be specific about device type)
Technology (be specific about the technology)
Safety: patient falls, near misses, errors, restraints, drug resistant organisms, ventilator associated events, workplace violence
Care issues: pain assessment CAUTI, central line infections, IV infiltrations, burns, demetia, heart failure, depression, oncology issues, preventative care, stigma associated with mental illness, access to care
Instructions
1. Title slide with presentation title, student’s name, course name, and date
2. Explain the chosen future APRN role (FNP, AGACNP, PMHNP, Nurse Leader)
scope of practice
patient population served in that role (must include age ranges)
practice environment typical of that role (clinics, ICU, community, etc).
licensure requirements for the role (including education, certification exam types and entities offering, clinical hours, etc).
3. Explain a current/emerging practice issue impacting the patient population of your future APRN role
Identify the issue: must be within the last 5 years OR projected to be an issue within the next 5-10 years.
Analyze (do not just list) how the issue could impact you in the APRN role
must include legal parameters and ethical issues
Analyze (do not just list) how the issue impacts the patient population of the chosen APRN role
must include legal parameters, ethical issues, and whether it creates or reduces disparities
4. Explain the national benchmarks used to assess quality outcomes related to the issue. You can find these in the book, the Joint Commission site, the Centers for Medicare and Medicaid Services site, etc.
Explain the National Benchmark and what entity regulates it
5. Discuss how you would apply a quality improvement strategy (ex: LEAN, PDSA, Six SIGMA) to address the issue related to the national benchmarks, legal parameters, disparities, and patient outcomes.
Note the QI strategy
Explain how each phase of the chosen strategy relates to the chosen issue
6. Include a references slide
APA-formatted references
Do not have to double-space for this presentation
Do not have to have a hanging indent for this presentation
Minimum of 10 scholarly references (5 of which must be Journal Articles; NO blogs are permitted)
May shrink the text to fit the slide
Presentation Parameters and Formatting
1. Maximum of 8 slides (including title and Reference slides)
Be strategic with what information you put on the slide vs. what you explain verbally
Be concise with your verbiage
2. Maximum 8-minuteof your presentation as if you were presenting it at a conference (i.e., use formal language)
Suggest rehearsing to eliminate “umm”, “ahh”, and unnecessary verbiage
Be strategic and concise with your explanations
Do not state the citations in the recording (those should be on each slide)
Must have a “speaker” button visible on the corner of each slide to show viewers where to click to hear your audio
You are responsible for verifying that the audio is present and has adequate recording volume
You are responsible for looking up for the PowerPoint presentation on your device (internet has resources or the HELP desk)
3. Must be a PowerPoint (.ppt or .pptx) file
Do not submit .key, .pages, pdf, or .docx file
4. Must have a transcript of the voiceover in the NOTES section of each slide (not a separate transcript file or document).
Recommend writing the transcript first, then read the transcript for the recording
How to add speaker notes in
The purpose of the transcript is so that the faculty will know what was said in case there are audio issues. You would still get points deducted for audio issues, but at least you would still get points for content.
The purpose of the transcript is NOT for citations or references.
5. Slide formatting parameters
No more than 3 sizes of font (title font, body text font, and references font).
Font should be consistent (i.e. if you choose 12 pt for the body, all the body text should be 12 pt). If you choose black font, all the font should be black.
Font should be no smaller than 12pt (may be 8-10 pt for references and citations)
Color schemes and pictures should not be distracting
No pictures of people, patients, etc. You may only use images that are generic “stock” pictures without copyright.
Text and slide background should contrast for easy reading
Textboxes should align with their corresponding title box
Slide should be easy to read and follow
Check spelling, grammar, and punctuation
Do not use full sentences/paragraphs in your slides; use bullet points instead (remember, you will be doing a voice-over to explain details).
6. Follow APA rules
Acronyms: define per APA the first time you use them in the presentation and then use the acronym after that
In-text citations on each slide. If you only have 1 source for the information on the slide, you may cite it at the end of each slide. If you have multiple sources, you need to cite them at the end of each statement.
No direct quotes for this presentation
References per APA formatting rules previously noted
Title slide per APA formatting rules previously noted
Correct spelling, punctuation, grammar
Submission and Grading
You may submit ONE time. Please verify that the presentation is how you want it and in the correct file format before you submit.
To ensure prompt grade posting for all students, faculty will begin grading presentations as they are submitted
See rubric for grading parameters
Grades will be posted for all students at the same time, within 7-10 business days of the due date
Rubric
NUA 5020 PowerPoint APRN Roles & Issues Presentation
NUA 5020 PowerPoint APRN Roles & Issues Presentation
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomePresentation Content
190to >142.5 ptsExcellentPresentation elements are thoroughly explained using appropriate resources, and no areas are missing.142.5to >95.0 ptsGoodPresentation elements are moderately explained using appropriate resources, and/or may be missing 1 element.
95to >47.5 ptsFairPresentation elements are somewhat explained using appropriate resources, and/or may be missing up to 2 elements.47.5to >0.0 ptsPoorPresentation elements are minimally explained, and/or may have some areas that are missing appropriate resources, and/or may be missing up to 3 elements.0 ptsNo EvidenceNo done, and/or submitted more than 48 hours past the due date without an approved extension, and or missing more than 3 elements.
190 pts
This criterion is linked to a Learning OutcomeAPA, spelling, grammar, punctuation
20to >15.0 ptsExcellentPresentation exhibits 0-3 errors in APA, spelling, grammar, and punctuation.15to >10.0 ptsGooPresentation exhibits 4-6 errors in APA, spelling, grammar, and punctuation.
10to >5.0 ptsFairPresentation exhibits 7-9 errors in APA, spelling, grammar, and punctuation.5to >0 ptsPoorPresentation exhibits more than 9 errors in APA, spelling, grammar, and punctuation.
20 pts
This criterion is linked to a Learning OutcomePresentation Formatting and Aesthetics
20to >15.0 ptsExcellentPresentation is within the time and slide limit. Audio is present, adequate volume, speaker button present, and not distracting. The transcript is on each slide. Presentation is professional in appearance (no distracting fonts/colors, contrast between font and background facilitates readability, exhibits enough white space to facilitate easy reading/understanding of content, content is organized and easy to follow, no inappropriate graphics used).15to >10.0 ptsGoodPresentation is 1 minute over time, and/or 1 slide over the limit; and/or audio issue is present (volume issue, speaker button issue); and/or the transcript is just and outline vs a full transcript on each slide; and/or the presentation exhibits 1-2issues in professional in appearance (no distracting fonts/colors, contrast between font and background facilitates readability, exhibits enough white space to facilitate easy reading/understanding of content, content is organized and easy to follow, no inappropriate graphics used).
10to >5.0 ptsFairPresentation is 2 minutes over time, and/or 2 slides over the limit; and/or audio issue is present (volume issue, speaker button issue); and/or the transcript on each slide does not have enough detail to follow; and/or the presentation exhibits 3-4 issues in professional in appearance (no distracting fonts/colors, contrast between font and background facilitates readability, exhibits enough white space to facilitate easy reading/understanding of content, content is organized and easy to follow, no inappropriate graphics used).5to >0.0 ptsBelowPresentation is 3 minutes over time, and/or 3 slides over the limit; and/or audio issue is present (volume issue, speaker button issue); and/or the transcript on each slide does not have enough detail to follow; and/or the presentation exhibits 5-7 issues in professional in appearance (no distracting fonts/colors, contrast between font and background facilitates readability, exhibits enough white space to facilitate easy reading/understanding of content, content is organized and easy to follow, no inappropriate graphics used).0 ptsNo EvidencePresentation not submitted, and/or submitted more than 48 hours past due due date without approved extension, and/or Presentation is more than 3 minutes over time, and/or more than 3 slides over the limit; and/or audio issue is not present and does not have an available transcript to follow on each slide and/or the presentation exhibits more than 7 issues in professional in appearance (no distracting fonts/colors, contrast between font and background facilitates readability, exhibits enough white space to facilitate easy reading/understanding of content, content is organized and easy to follow, no inappropriate graphics used).
I am a Chemistry graduate from the Faculty of Science. I have strong experience in solving chemistry problems, including organic, inorganic, and analytical chemistry. I can provide clear step-by-step explanations in a simple way that helps students understand easily. I am committed to accuracy and fast response.
1. You will add additional pages to your website that will be optimized for SEO, GEO and AEO.
2. Your website should include a blog page (two blog posts) and a minimum of two additional optimized pages. Page categories can be your choice, below are suggestions:
Skills focus on digital marketing, social media badges.
Certifications – add value by describing what skills each certification provides).
Projects/Work samples
Resume Page or Work experience (do not publish personal details, phone # or address)
Videos
Blog/Stories
Testimonials
3. Each webpage should:
Minimum of 300 words.
One page on your website must be 1,000 words (blog page is recommended)
Apply best practices to all webpages
Apply and principles.
Submit to Brightspace:
1. Link to website
2. SEO Keyword Strategy for additional pages
56 keyword phrases used to target across your site. Base your choices on your niche, location, or interests.
Original keyword phrases + links to additional pages where the keyword phrases are used.
3. Meta Titles & Descriptions
Create a sample title tag (correct # of characters) and meta description (correct # of characters) for your homepage.
Add screenshots for each additional page created.
4. Wix Analytics
Analytics for website performance and webpage details and overview of performance to date.
Screenshots of analytics + analysis of performance
Grading Rubric (25 points)
The following rubric is used to assess the final published version of your professional website. This phase builds on your initial strategy and early build, emphasizing optimization for SEO, GEO, and AEO in Part B. All criteria must be met using free tools and a free Wix.com account.
Criteria
What to Look For
Home Page + Branding (3 points)
Clear message, value proposition, personal branding, and a call-to-action. Minimum 300 words.
Additional Pages (6 points)
Two or more pages (e.g. Portfolio, Resume, Testimonials) showcasing work, experience, or volunteer projects.
Blog Page (4 points)
At least one blog post (750-1000 words) that is relevant, well-written, and optimized.
On-page SEO (4 points)
Each page includes unique meta titles/descriptions, relevant keyword use, image alt text, and internal links.
AEO + GEO Elements (3 points)
Uses brief, structured summaries (12 sentences) on key pages to help answer common search queries. Includes geo-context where relevant (e.g. ‘Digital Marketer based in Halifax, NS’). Designed for scannability.
Writing Quality (3 points)
Content is clear, engaging, and organized. Minimal grammar/spelling issues. Matches brand, tone and consistency throughout website.
Performance Evidence (2 points)
Includes screenshots of Wix analytics and PageSpeed Insights (desktop or mobile). No premium tools required.