Topic must be Whataburger
part 1 Marketing Management Individual Project (MMIP) Questions: Chapters 8-14 Assignment Instructions
Overview
You must complete anmarketing management individual project (MMIP). Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. Project questions will be submitted in two installments. The first is due in the Consumers, Target Marketing and Product Positioning Module and the second in the Advertising and Personal Selling Module.
Instructions
The same project topic must be used in both installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment must be submitted as a Microsoft Word document.
When completing these assignments, you will assume the role of marketing manager for the selected organization. All yourresponses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources that can be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.
Questions
Q1. Create a map of the organizations product plan. (Ch. 8)
Q2. Discuss viable techniques of building the equity of the brand. (Ch.9)
Q3. Evaluate the organizations pricing strategy (penetration, skimming, competitor-based, etc.). (Ch.11)
Q4. Discuss the distribution strategy (intensive, selective, exclusive) relevant to the product/service. (Ch. 12)
Q5. Evaluate the elements of the firms promotional mix. (Ch. 13)
In addition, select and quote a scripture verse relevant to one or more of these questions. Explain its relevance to the question or questions.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Part 2 Management individual Project(MMIP) RecommendationsAssignment Instructions
Overview
You must complete anmarketing management individualproject(MMIP). Your first task is to select a project topic. No two students will work on the same product, service or organization. This must be an existing product, service, or organization.
Instructions
The same project topic must be used in both installments.These are due in the Consumers, Target Marketing and Product Positioning Module and the Advertising and Personal Selling Module. When completing an assignment for a given module, you will assume the role of marketing manager for the selected organization. All responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.
In the last Module: Week, you will submit a 600-word recommendations document (12-point Times New Roman font, double spaced), based on information gathered over the course of the session while completing the project installments. A minimum of five strategic (long-term) and five operational (short-term) recommendations must be offered. Each recommendation must directly relate to a specific question found in the two installments submitted in the Consumers, Target Marketing and Product PositioningModule and the Advertising and Personal Selling Module. You will include a relevant scripture quote with each recommendation (10 verses in total). This must be direct quote, appropriately cited and listed in references.
Here is the proper format of each recommendation
Name of recommendationex. Long-term recommendation 1
Module number and name and numberex. Module 3
Complete question name and numberex. Q2. Evaluate the organizations competitive strategy.
Recommendation succinctly statedex. I recommend that the organization change its competitive strategy from focus to differentiation
Detailed explanationex. I recommend this because.
Relevant scripture verse quoted (not merely cited)ex. Without counsel plans fair, but with many advisors they succeed (Leviticus 25:16, ESV)
The verses relevance explainedex. This verse is relevant because
The recommendations document must include a title page, a brief introduction delineating the recommendations, and a separate section (with heading) for each recommendation. At least 5 scholarly or practitioner sources, as explained in previous MMIP installments, (in addition to the Bible) must be used.The 600-word requirement does not include the title page, scriptural quotes, or references.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
some places to use for resource Marketing Management Individual Project (MMIP): Recommendations Resources
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