Please follow the instructions on the document attached, let me know if you have questions. Very straightforward. This assignments just requires you to answer some questions about marketing. Will share questions once tutor is matched.

Determine any new markets for your strategy and describehow you will provide value to each target market.

Marketing Mix for New Target Markets

Determine adaptions for each new target market.

• Products
• Price
• Distribution
• Traditional Promotion
• Online Promotion

Marketing Implementation

Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.

Marketing Communication Channels

Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.

Strategic Actions

Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.

Action	Date for Completion	Person/Role Responsible	Standard/Metric
Example: Design flyer for direct mail campaign	1/1/2021	J. Smith, graphic designer	Approval by senior marketing team and legal

Monitoring

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.

Action	Target	Person Responsible	Inter-measurement
Example: Direct mail flyer	1100 new inquiries	Western regional manager	500 new inquiries first month of campaign

Case Study: Netflix Leveraging Customer Data and Understanding Consumer Behavior

Netflix has become a dominant player in the entertainment streaming industry by leveraging customer data and understanding consumer behavior. Its success is largely attributed to a sophisticated Customer Relationship Management (CRM) system and advanced marketing analytics. By analyzing user behavior, viewing patterns, and preferences, Netflix provides personalized recommendations, targeted content suggestions, and promotional strategies.

Netflix also faces challenges in retaining customer loyalty amid growing competition from platforms such as Disney+, Amazon Prime, and Hulu. Consumers have more options than ever before, leading to increased churn rates and price sensitivity. Additionally, Netflix’s pricing strategy, including the introduction of ad-supported plans and regional pricing variations, has created mixed responses from customers.

In 2022, Netflix experienced a decline in subscriber growth for the first time in over a decade. This was partly due to increasing subscription costs, market saturation, and password-sharing practices. Netflix needed to rethink its customer engagement strategy to retain existing customers, attract new subscribers, and improve customer lifetime value (CLV).

To address these challenges, Netflix implemented several strategies:

• CRM and Big Data Netflix used predictive and prescriptive analytics to recommend content and personalize user experiences.
• Customer Behavior Analysis Netflix tracked viewing patterns, search history, and content engagement to adjust its content library and marketing strategies.
• Pricing and Value Proposition Netflix introduced a lower-cost ad-supported tier to target price-sensitive consumers while maintaining high-margin premium tiers.
• Targeted Promotions Netflix used regional data to develop tailored promotional campaigns and content that resonated with local cultural preferences.

Despite these strategies, Netflix still faces challenges in balancing customer satisfaction, content production costs, and competitive pressures.

After reading the case study and doing some research on your own, response to the following:

1. How has Netflixs CRM strategy contributed to customer satisfaction and loyalty? What improvements would you recommend?
2. Netflix collects massive amounts of customer data. How should Netflix use predictive and prescriptive analytics to improve customer retention and engagement?
3. How do internal (personal and psychological) and external (cultural and situational) factors influence a customers decision to subscribe to or cancel Netflix?
4. Do you think Netflixs new pricing strategy (introducing an ad-supported tier) will increase customer retention and growth? Why or why not?
5. What steps should Netflix take to differentiate itself from competitors like Disney+ and Amazon Prime while maintaining customer loyalty?

*Your responses must be 500 words minimum, in APA style. Make sure each question is answered thoroughly, write in complete and full sentences.

Support your case with a minimum of 1 credible source.

Read the case Rocket Fuel: Measuring the Effectiveness of Online Advertising.

When you download the case, make sure to get the data that goes with it. Then, in Excel (or any other stats program you are comfortable with), work through the following questions. These are largely cumulative your answer to Q1 will inform how you approach Q2 etc). However, in the discussion thread, I want you to ONLY post your answer to Question 6. PLEASE DO NOT POST ALL YOUR ANSWERS (to questions 1, 2, 3, etc…), only the ONE chart and related discussion.

Questions:

• Q1: Was the advertising campaign effective? Did additional consumers convert as a result of the campaign?*
• Q2: How much more money did TaskaBella make by running the campaign (excluding advertising costs)? [= (value of converted user) X (number of exposed users) X (conversion percentage of exposed users conversion percentage of control users) ]
• Q3: What was the cost of the campaign? [= (total number of impressions) X (average CPM)]
• Q4: Calculate the ROI of the campaign. Was the campaign profitable? ROI = (revenue cost)/(cost)
• Q5: What was the opportunity cost of including a control group? How much more could Taskabella have made with a smaller control group, or by not having a control group at all? [(value of converted user) X (number of users in control group) X (conversion percentage of exposed users conversion percentage of control users) ]
• Q6: How did the number of impressions seen by each user influence the effectiveness of advertising? Create a chart of conversion rates as a function of the number of ads displayed to users. In that same chart, plot conversion rates for those who were in the control group and for those who were exposed to the ad. Group together the number of impressions as necessary to obtain a meaningful plot. What can you infer from the chart? In what region is advertising most effective? If your manager asked for a single number (not a range but a number), what would you tell them?
• Just need the answer to question 6

Assignments and Activities

1) A Practical Guide for Marketers Who Want to Use GenAI Reading in course packet

2) Watch:

3) Read: AI Agents Are Changing How People Shop. Here’s What That Means for Brands.Reading in course packet

4) Comment on WEEK 8 reading

****Describe 1 or 2 things you found interesting or learned in this week’s reading****

You dont need to write the discussion post on all of them. just make it 1-2 paragraphs

Instructions in attachment

Instructions in attachment

Hi there,

I hope youre doing well. Id like to involve you in an important project that Im currently working on for my masters course, which also has strong practical value for the date palm industry and my company.

The project is based strictly on the provided course brief (Digital Marketing Strategy research project), and it requires conducting a data-driven analysis of at least 30 companies within a selected industry using tools like Similarweb and Semrush. The goal is to evaluate digital performance and translate findings into actionable strategies.

The selected industry is the date palm sector in the GCC, and I have already identified the following 10 companies:

• hadhim.co
• bateel.com
• alfoah.com
• kingdomdatesuae.com
• thedateroom.com
• albarakahdatesfactory.com
• amalalkhairuae.com
• goldenpalm.biz
• arabiandatesinbulk.com
• nakheel.om

The remaining 20 companies will be part of your scope, and they should be carefully selected to ensure a strong and representative sample (GCC focus, with some high-performing benchmarks if needed).

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Project Objective

This project is not just academic it is positioned to identify a major gap in the date palm industry, which is:

Strong production capabilities but weak digital marketing performance (SEO, traffic channels, social media, and online visibility).

The aim is to produce insights that can be used both for:

• Academic submission
• Real business application in my company (dates & agriculture producer)

---

Scope of Work

You will be responsible for:

1. Selecting the remaining 20 companies (strategically chosen)
2. Collecting digital data using Similarweb / Semrush, including:
   • Website traffic
   • Traffic sources (organic, direct, paid, social, referral, email, display)
   • Keywords and SEO rankings
   • Backlinks and referring domains
   • Engagement metrics
3. Data analysis, including:
   • Descriptive comparisons
   • Identifying top vs. weak performers
   • Highlighting patterns and gaps
4. Supporting the development of:
   • Research insights
   • Industry gap analysis
   • Strategic recommendations

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Project Deliverables (VERY IMPORTANT)

The work must strictly follow the structure and requirements of the provided file, including:

• Introduction
• Literature Review
• Theoretical Framework & Hypotheses
• Methodology (tools, sampling, data collection, analysis process)
• Results (tables, graphs, comparisons)
• Discussion & Implications

The recommendations must clearly cover:

• Website marketing (SEO, SEM, link building, traffic optimization)
• Social media strategies
• Email marketing
• Mobile marketing
• Ethical considerations (privacy, transparency, etc.)

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Final Outputs Required

1. Full Research Report (Academic Standard)

• Well-structured and aligned with the project brief
• Data-driven and analytical
• Suitable for submission (low similarity & proper referencing)

1. Professional Presentation Slides (VERY IMPORTANT)

• Clear and visually strong
• Summarizing key findings, comparisons, and insights
• Highlighting the industry gap and opportunity
• Suitable for presenting to both:
  • University
  • My company management

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Key Expectation

This project should not be treated as a normal assignment.
It should be developed as:

A strategic industry report that identifies weaknesses in digital marketing within the date palm sector and proposes realistic, high-impact solutions.

---

If you need any additional information (course file, format, deadlines, tools access, or clarification on expectations), let me know and Ill provide everything needed.

Please confirm if youre able to take this on, and we can align on timeline and next steps.
Looking forward to working with you.

Progress Updates (IMPORTANT)

I will need progress updates every 72 hours to review the work and share it with my instructor. These updates should clearly show what has been completed, key findings so far, and next steps.

I am a beginner freelancer. What are the essential elements I should include in my portfolio to attract high-paying clients, and which platforms are best for showcasing my work?

Please follow the instructions on the document attached, let me know if you have questions. Very straightforward. This assignments just requires you to answer some questions about marketing. Will share questions once tutor is matched.