Marketing Question

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5 to >3 pts

Met criteria

3 to >1 pts

More detail/clarity required

1 to >0 pts

Unclear/missing

/ 5 pts

Problem Solved

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15 to >10 pts

Met Criteria

10 to >5 pts

More detail/clarity required

5 to >0 pts

Unclear/missing

/ 15 pts

Idea/Solution

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15 to >10 pts

Met criteria

10 to >5 pts

More detail/clarity required

5 to >0 pts

Unclear/missing

/ 15 pts

Why Its a Good Idea

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10 to >6 pts

Met Criteria

6 to >3 pts

More detail/clarity required

3 to >0 pts

Unclear/missing

/ 10 pts

Market Research

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15 to >10 pts

Met criteria

10 to >5 pts

More detail/clarity required

5 to >0 pts

Unclear/missing

/ 15 pts

Customer Validation Questions

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10 to >6 pts

Met criteria

6 to >3 pts

More detail/clarity required

3 to >0 pts

Unclear/missing

/ 10 pts

Business Model (BMC)

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10 to >6 pts

Met criteria

6 to >3 pts

More detail/clarity required

3 to >0 pts

Unclear/missing

/ 10 pts

Pricing Model

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5 to >3 pts

Met criteria

3 to >1 pts

More detail/clarity required

1 to >0 pts

Unclear/missing

/ 5 pts

Startup Costs

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10 to >6 pts

Met criteria

6 to >2 pts

More detail/clarity required

2 to >0 pts

Unclear/missing

/ 10 pts

Opportunity Assessment

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5 to >3 pts

Met criteria

3 to >1.5 pts

More detail/clarity required

1.5 to >0 pts

Unclear/missing

/ 5 pts

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